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Products, Services, and Brands Building Customer Value

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Chapter 8 - slide 1 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter Eight Products, Services, and Brands Building Customer.

Principles-of-Marketing_-Chapter-8-(Products,-Services,-and-Brands_-Building-Customer-Value)

Product, Services, and Brands: Building Customer Value

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Chapter 8 - slide 1 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter Eight Products, Services, and Brands Building Customer.

8-1 Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall i t ’s good and good for you Chapter Eight Product, Services, and Brands: Building.