1-1. 1-2 McGraw-Hill/Irwin Copyright © 2004 by The McGraw-Hill Companies, Inc. All rights reserved. Chapter 18 Consumer and Trade Sales Promotion.
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Sales Promotion / Marketing
Promotions SBM 338 Lanny Wilke. Sales Promotion… A direct inducement that offers extra incentives anywhere along the marketing route to enhance or accelerate.
2007 Thomson South-Western Planning for and Analyzing Advertising Media Chapter Thirteen.
2007 Thomson South-Western
