Principle of Marketing : Branding
Lecture 4 Brand Extentions
The Simple Economics of Brand Stretching
Brand positioning
brand extension
Brand Extension
Line & brand extension
PSU - Global Brand Management - Alain Hutinel 1 Part V Managing Brand Offer Architecture Managing the Brand in the Global Context.
Brands can include a number of elements:
International brands and their management. The World’s top 20 brands -Interbrand 2006 (click on the link and find out more) 1. Coca-Cola 2. Microsoft.
