Chap 5, designing marketing programme to build brand equity
Chapter 5 (designing marketing programsto build brand equity)
DESIGNING MARKETING PROGRAMS TO BUILD BRAND EQUITY
Designing Marketing Programmes to Build Brand Equity I Product Pricing and Channel Strategies
5.1 DESIGNING MARKETING PROGRAMS TO BUILD BRAND EQUITY DESIGNING MARKETING PROGRAMS TO BUILD BRAND EQUITY.
Business Review Europe & Middle East – February 2015
5.1 CHAPTER 5: DESIGNING MARKETING PROGRAMS TO BUILD BRAND EQUITY Kevin Lane Keller Tuck School of Business Dartmouth College.
