Part Five Product Decisions 13 Branding and Packaging.
FRUKT Sessions #003: Brands, Rights & Content in a 360 Degree world
Measuring outcomes of brand equity and designing & implementing branding strategies
Globalization of services
Copyright John Wiley & Sons 2007 Presentation prepared by Robin Roberts, Griffith University and Mike Spark, Swinburne University of Technology.
3.02 – Forms of Branding. Forms of Branding A brand is a design, name, symbol, term or word that distinguishes and identifies a company and/or products.
Therakorn Yardpaga 3M Thailand Ltd. “Brand Management”
3.02 – Part C. Characteristics of a good brand name. The name should: Describe the product’s benefits and uses Be easy to read, pronounce, and remember.
what we can do for you
Doing Business India
3.02 – Part B
