Logo Development
7-1. McGraw-Hill/Irwin Copyright © 2008 by The McGraw-Hill Companies, Inc. All Rights Reserved. Developing Marketing Strategy Chapter 07.
Pursuing a Strong Brand, Knobbe Marten Olson & Bear (Jeff Van Hoosear and Evans, 2008) The 22 Immutable Laws of Branding, Al Reis & Laura Reis (2002) The.