Chapter 03
© SOUTH-WESTERN/THOMSON SPORTS AND ENTERTAINMENT MARKETING CHAPTER 3SLIDE 1 CHAPTER 3 CHAPTER 3 Professional Sports 3.1 3.1 Big League Sports 3.2 3.2 Attracting.
SPORTS AND ENTERTAINMENT MARKETING CHAPTER 31 CHAPTER 3 CHAPTER 3 Professional Sports 3.1 3.1 Big League Sports 3.2 3.2 Attracting a Professional Team.