BB Chapter Five : Evaluating and Selecting Alternatives
Consumer Choice
Marketing 334 Consumer Behavior Chapter 16 Alternative Evaluation and Selection From: Consumer Behavior, 10 th ed. By Hawkins, Mothersbaugh and Best.
Relative Attributes Presenter: Shuai Zheng (Kyle) Supervised by Philip H.S. Torr Author: Devi Parikh (TTI-Chicago) and Kristen Grauman (UT-Austin)
16-1 © 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin.
Problem: Same entity appears in Different spellings (incl. misspellings, abbr., multilingual, etc.) E.g.: Brittnee Speers vs. Britney Spears, M-31 vs.
VI.3 Named Entity Reconciliation
Jeffrey Partyka Dr. Latifur Khan
