Boise Area Residents’ Support For A Multi Purpose
Branding Versus Direct-Response Marketing communication can be used to build brand equity or to elicit a direct response in the form of a transaction or.
E-Marketing Judy Strauss, Adel I. El- Ansary , and Raymond Frost – 4/E
E-Marketing Judy Strauss, Adel I. El-Ansary, and Raymond Frost – 4/E Chapter 13: E-Marketing Communication Other References : E-Marketing Strategies
