Creative Planning, Strategy and Development © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin.
Creative Planning, Strategy and Development © 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin.
Creative Planning, Strategy and Development / Creativity Strategy © 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin 8/9.
Concepting What’s the big idea? Chapter 6 © 2013 SAGE Publications, Inc.
Creative Planning, Strategy and Development. Determining what the advertising message will say or communicate Determining what the advertising message.
Social Emotional Development Personality & Erikson Overview Card Q: When I show you the next slide, see if you can explain the relationship between income.
Titian, Venus of Urbino (1538). Manet, Olympia (1863-1865)
Baseball is Education A TEACHER’S GUIDE TO THE 2 nd ANNUAL EDUCATION DAY 10:30 a.m. WEDNESDAY, APRIL 28 th, 2010 presented by our friends at.
© 2005 McGraw-Hill Ryerson Limited Positioning “The art and science of fitting the product or service to one or more segments of the broad market in such.
INTEGRATED MARKETING COMMUNICATIONS Lecture week 6 Creativity and Creative Strategy.
Advertising Campaign Themes “The Ultimate Driving Machine” BMW “At a place called Miller time” Miller Lite Miller Lite “Like a Rock” Chevy Trucks Chevy.
1)Examine overall mkting plan 2)Role of advertising and promotion 3)Completive analysis 4) Assess environmental influences.