The Problem Colleague Carol A. Burke MD, FACG Cleveland Clinic, Cleveland OH.
©2003 Prentice Hall,IncMarketing: Real People, Real Choices 3rd edition 3-0 Chapter 3 Decision Making in the New Era of Marketing: Ethics and the Marketing.
Marketing Indicator 4.01 Acquire a foundational knowledge of promotion to understand its nature and scope. Promotion Part IV - Ethics.