I n t e r n a t i o n a l M a r k e t i n g Integrated Marketing Communications and International Advertising Chapter 16 1 4 t h E d i t i o n P h i l.
16 Integrated Marketing Communications and International Advertising McGraw-Hill/Irwin International Marketing, 13/e © 2007 The McGraw-Hill Companies,
Integrated Marketing Communications and International Advertising.
Integrated Marketing Communications and International Advertising
Chapter 16. 16-2 Local market characteristics that affect the advertising and promotion of products The strengths and weaknesses of sales promotion.
