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THE VALUE OF PUBLIC PLACE READING Insights from a new study sponsored by Time Inc. & Mediaedge.
Assessing Ad Message Effectiveness. Watchability by Millward Brown Function of involvement and enjoyment Use –Humor –Music –Limited voice-overs –Pace.
Brand in the hand. How do you feel without mobile? I felt like I had left one my children some where.
11 ECA Electrical Industry Conference - Speakers Interactive approach to find out what the conference speakers were discussing.
Television Bureau of Advertising The Importance of DVR Viewing to the Advertiser.
Chapter Eleven Assessing Ad Message Effectiveness.
“Consumers are like roaches. You spray them and spray them and they become immune after a while. The only answer is to spray them some more.” -David Lubars,
More info: boardofinnovation.com “We Make Corporates Innovate Like Startups” From +1 year strategic innovation projects, Bootcamps to short Business Model.
19-1 Chapter 19 The Role of Technology in Sports Marketing Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.
21-1 Chapter 21 The Role of Technology in Sports Marketing McGraw-Hill/Irwin©2007 The McGraw-Hill Companies, All Rights Reserved.
1 Updated 9/8/11 Digital Sales Solutions What Do I Have To Sell? Michelle Johnson, Internet Broadcasting September 2011.