1 Marketing Communications An Introduction. 2 Marketing Communications Defined The coordination and integration of all promotion tools and sources within.
Messages are Everywhere: Advertising Create jot notes on what you think makes an advertisement effective.
Welcome
1-1 1 Chapter One Integrated Marketing Communications Dr. Abdullah Sultan Fall 09.
MKT Chapter 01 (IMC)
1-1 Pizza ! List the first five pizza companies that come to mind. Discussion Slide Describe the advertisements used by each. Can you identify each company’s.
Advertising Effectiveness Benchmarks and Best Practices
Lesson Objectives
