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© 2015 eMarketer Inc. Programmatic Video: The Dramatic Rise of Connected TV, Apps and Ad Spending Paul Verna Senior Analyst May 2015 Made possible by © 2015 eMarketer Inc.…

1. eMarketer Programmatic Buying Roundup ® MAY 2013 sponsored by Real-time bidding and other forms of programmatic buying are attracting more ad dollars, as marketers and…

June 2014 As more brand dollars move to digital, both publishers and media buyers look to programmatic technology to lock in advertising agreements in advance, in addition…

2014 PROGRAMMATIC ADVERTISING FORECAST Digital Display Spending Broadening Beyond Open Exchanges OCTOBER 2014 Lauren T. Fisher Contributors: Cathy Boyle, Rebecca Chadwick,…

© 2015 eMarketer Inc. Made possible by Programmatic Advertising 2015 Outlook Lauren T. Fisher Analyst February 12, 2015 © 2015 eMarketer Inc. Agenda:  Defining “programmatic”…

June 2014 As more brand dollars move to digital both publishers and media buyers look to programmatic technology to lock in advertising agreements in advance in addition…

PROGRAMMATIC ADVERTISING 2015 Executive Summary OCTOBER 2015 eMarketer Team PROGRAMMATIC ADVERTISING 2015: EXECUTIVE SUMMARY ©2015 EMARKETER INC ALL RIGHTS RESERVED 2 PROGRAMMATIC…

© 2015 eMarketer Inc. Made possible by Creating Ads on the Fly: New Opportunities in Programmatic August 27, 2015 Debra Aho Williamson Principal Analyst © 2015 eMarketer…

June 2014 As more brand dollars move to digital, both publishers and media buyers look to programmatic technology to lock in advertising agreements in advance, in addition…

The Future of Programmatic Where Annalect sees growth in programmatic advertising over the next five years Jed Meyer Global Research Director Programmatic will be a given:…

© 2018 Interactive Advertising Bureau Programmatic In-Housing: Benefits Challenges and Key Steps to Building Internal Capabilities MAY 2018 Published with the support of…

State of the Industry MOVING BEYOND PROGRAMMATIC DISPLAY S T A T E O F T H E I N D U S T R Y DIGIDAY State of the Industry CONTENTS 03 04 05 06 08 10 INTRODUCTION RESPONDENT…

US PROGRAMMATIC AD SPENDING FORECAST The Duopoly Drives Dollars Through 2019 OCTOBER 2017 Lauren T. Fisher Contributors: Maria Minsker, Monica Peart, Nicole Perrin, Tracy…

CANADA PROGRAMMATIC AD SPENDING FORECAST 2016 Automated Methods Will Increasingly Dominate Display Ad Buying OCTOBER 2016 Paul Briggs Contributors: Sean Creamer, Shelleen…

Native goes Programmatic Köln, April 2018 Gesellschaftlicher Megatrend: Digitalisierung 2 Digitale Fertigung: Industrie 4.0 Digitaler Entscheidungsfindung KI Digitale Geschäftsprozesse:…

10 000 Magazines 3350 TV channels 65 000 OOH media vendors 2900 Radio stations 449m Apps 1900 Newspapers 523m Websites USD 10013b MEDIA SPENDING* OTT AD SPENDING DIGITAL…

The Challenge The digital market moves quickly. How do you keep up? The Solution: eMarketer Over 600 corporations rely on eMarketer for digital intelligence every day, including⦅

B LO O M R EA C H B LO O M R EA C H Goal of this session Help you understand how the cookie limitations are already affecting your business and what a future-proof solution

June 2015 Whether or not the year of mobile has come and gone, the world of marketing is getting more mobile all the time. By 2019, nearly three-quarters of US digital ad…