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1. WHAT MARKETERS MISUNDERSTAND ABOUT ONLINE REVIEWS 2. MANAGERS MUST ANALYZE WHAT’S REALLY DRIVING BUYING DECISIONS AND ADJUST THEIR STRATEGIES ACCORDINGLY 3. TOOLS FOR…

1. WHAT MARKETERS MISUNDERSTAND ABOUT ONLINE REVIEWS 2. O P I N I O N S DIFFERENT OPINIONS FROM USERS DIMINISHES Anubhab Mondal , IIT Kharagpur 3. YOU GET WHAT YOU PAY FOR…

1. WHAT MARKETERS MISUNDERSTAND ABOUT ONLINE REVIEW 2. SOME MARKETERS NEGLECT ONLINE REVIEWS 3. TOOLS FOR MANAGERS TO SHIFT MARKETING STRATEGIES 4. 1 5. WHAT AFFECTS CUSTOMER…

1. Comparing Brand ‘A’ and Brand ‘B’ EARLIER MINDSET ‘You get what you pay for’ 2. Consumers were largely dependent on information provided by manufacturers in…

1. WHAT MARKETERS MISUNDERSTAND ABOUT ONLINE REVIEWS Rohit NSIT Delhi 2. When Jonney Shih, Asustek’s chairman told his colleagues that he Wanted his contract- manufacturing…

1. HBR Article : What marketers misunderstand by online reviews by Itamar Simonson and Emanual Rosen 2. An idea to sell laptops by a manufacturer under a non-recognized brand…

1. Posttypography What Marketers Misunderstand About Online Reviews 2. Johnny Shih decided to develop and sell laptops under its own brand name. It was a successful manufacturer…

1. What Marketers Misunderstand about Online Reviews Opinion Based Marketing A Harvard Business Review Article By Nived R Nambiar 2. What is meant by Influence Mix ? 3. Influence…

1. WHAT MARKETERS MISUNDERSTAND ABOUT ONLINE REVIEWS Based on the article by Itamar Simonson and Emanuel Rosen 2. Pre-purchase Behaviour Of Consumers Earlier Mindset: ◦…

1. What Marketers Misunderstand About Online Reviews? 2. With the growing availability of opinions from experts and users, the importance of a brand name is being diminished…

1. Comparing Brand ‘A’ and Brand ‘B’ EARLIER MINDSET ‘You get what you pay for’ 2. Consumers were largely dependent on information provided by manufacturers in…

1. What Marketers Misunderstand About Online Reviews 2. Asustek had been founded in 1989 in Taiwan, it was a successful manufacturer of other companies’ computers and video…

1. WHAT MARKETERS MISUNDERSTAND ABOUT ONLINE REVIEWS - Arushi Agrawal IIT Kanpur 2. With the growing availability of opinions from experts and users, the importance of a…

1. What Marketers misunderstand about online reviews? Harvard Businees Review Article Presented by : Haneesh Vengala IIT MADRAS 2. TOOLS 3. O continuum 4. Competitive position…

What Marketers Misunderstand About Online Reviews COnsuMeR behAviOR W hen Jonney Shih told his col-leagues that he wanted his contract-manufacturing firm to develop and sell…

1. Priyanka IIT Kanpur 2. • • • 3. • • • • 4. • • 5. SUCCESS

2 Navigating App Store Ratings & Reviews is Tricky. BUT IT DOESNâT HAVE TO BE. 3TABLE OF CONTENTS Table of Contents INTRODUCTION USING THIS GUIDE SECTION 1. UNDERSTANDING…

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