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Slide 1Building Competitive Advantage through Functional Level Strategy Chapter 4 Slide 2 Functional-Level Strategies Should flow from Business-Level Strategy Strategies…
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Chapter Four Building Competitive Advantage Through Functional-Level Strategy Dr. Jashim U. Ahmed * External Factors: Competitive changes Environmental changes Corporate…
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introduction Chapter 6 Strategies for Competitive Advantage 1 The Nature of Competitive Advantage What is competitive advantage? Competitive advantage is the reason a purchase…
Creating competitve advantage Importance of competitive advantage • Competitive advantage is sustainable • Competitive advantage is unique • Competitive advantage is…
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