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Slide 1 Branding Past – Present – Future Slide 2 What is “Brand”? Automobile? Electronics? Nowadays, Innovation Capability Creates Brand Slide 3 Let”s a bit touch…

BMW WELT BMW MUSEUM BMW GROUP CLASSIC THE EVENT SPACES OF BMW WELT bmw-weltcomeventforum BMW Welt BMW Museum BMW Group Classic #everysecondjoy EXPERIENCE MOMENTS AND BMW…

June 2016 BMW GROUP INVESTOR PRESENTATION STRATEGY NUMBER ONE > NEXT BMW Group Investor Presentation, June 2016 Page 2 Premium brand strategy 2001/ 2003 Strategy Number…

THE COURSE IS SET FOR THE FUTURE DR. NORBERT REITHOFER CHAIRMAN OF THE BOARD OF MANAGEMENT OF BMW AG March 19, 2015 BMW GROUP BMW X5 xDRIVE40e BMW GROUP AGENDA Our performance…

Note: The technical specifications stated in this media information are provisional. The equipment described refers to specification for the German market. BMW Media information…

AWD BMW ALPINA XD4 A U T O M O B I L E M A S T E R P I E C E S s i n c e 1 9 6 5 MANUFACTURER OF EXCLUSIVE AUTOMOBILES the other side of SPORTINESS With the new BMW ALPINA…

A Systematic Review Of Brand And Its Impact On Automobile Industry 4746 Volume 12, Issue 6, July, 2021: 4746 – 4770 A Systematic Review Of Brand And Its Impact On Automobile

The Ultimate Driving Machine THE BMW M5. DIGITAL DISCOVERY: THE NEW BMW BROCHURES APP. More information, more driving pleasure: The new BMW brochures app offers you a brand…

Sheer Driving Pleasure BMW EFFICIENTDYNAMICS. LESS EMISSIONS. MORE DRIVING PLEASURE. THE NEW BMW X3. DIGITAL DISCOVERY: THE NEW BMW BROCHURES APP. More information, more…

Automobile Rank BTR 2016 BTR 2015 Rank Diff Brand Name Sub-Category 1 6 7 1 HONDA Four Wheeler - manufacturer 2 11 16 5 MARUTI SUZUKI Four Wheeler - manufacturer 3 14 15…

BMW GROUP DRIVEN FOR GROWTH IN AMERICA LUDWIG WILLISCH PRESIDENT AND CEO BMW OF NORTH AMERICA HEAD OF REGION AMERICAS March 26 2015 1 Business Review 2 Strength of Brand…

The Ultimate Driving Machine THE NEW BMW M5. DIGITAL DISCOVERY: THE NEW BMW BROCHURES APP. More information, more driving pleasure: The new BMW brochures app offers you a…

Note: The technical specifications stated in this media information are provisional. The equipment described refers to specification for the German market. BMW Media information…

The Ultimate Driving Machine THE BMW 1 SERIES SPORTS HATCH. BMW EFFICIENTDYNAMICS. LESS EMISSIONS. MORE DRIVING PLEASURE. THE BMW 1 SERIES SPORTS HATCH. DIGITAL DISCOVERY:…

Research Report BMW Group WUTIS Student Research Consumer Discretionary– Automotive Frankfurt Stock Exchange BMW - Group Date: 06152018 Ticker: FRA: BMW Current Price:…

SALOON SALOON AWD TOURING TOURING AWD BMW ALPINA B3 BITURBO A U T O M O B I L E M A S T E R P I E C E S s i n c e 1 9 6 5 EffICIENCy meets PERfORMANCE BENChMARk POWER, EffICENCy…

BMW ALPINA B6 BITURBO GRAN COUPÉ AWD A U T O M O B I L E M A S T E R P I E C E S s i n c e 1 9 6 5 AGILITY TRACTION The ALPINA sport suspension utilises BMW’s advanced…

ALFA ROMEO AUDI AUDI A3 2003-2011 PASSENGER STANDARD COOPE AUDI A3 2003-2011 PASSENGER SPORT AUDI A3 2012-AFTER PASSENGER STANDARD AUDI A3 2012-AFTER PASSENGER STANDARD 1+1

BMW GROUP IN CHINA DR DANIEL KIRCHERT SENIOR VICE PRESIDENT SALES MARKETING BMW BRILLIANCE AUTOMOTIVE MAY 22 2012 Page 2 CONTENTS – Looking back – The BMW business model…