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文化創意產業 - mol.gov.tw · 1 文化創意產業 重點摘要 文創產品多屬體驗性產品,在尚未實際享受或使用之前無法得知產品的優缺 點,消費者購買決策與他人口碑有關,產業的價值經營主要建立在社會流行
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