Media Kit 2018 - usatodaytn.com · 11 Unleash Our Creatives 13 Insights, Delivered ... Smart,...
-
Upload
truongkhuong -
Category
Documents
-
view
219 -
download
0
Transcript of Media Kit 2018 - usatodaytn.com · 11 Unleash Our Creatives 13 Insights, Delivered ... Smart,...
Contents
1 From Coast to Coast
3 National and Local
5 Our Integrated Audience
7 Research Resources
9 Our Promise
11 Unleash Our Creatives
13 Insights, Delivered
15 Leverage Our Expertise
17 The Premium Lineup
19 High Impact Digital
21 Mobile Ad Specs
23 Standard Digital Ad Specs
25 Sponsorship Opportunities
27 Weekly Content
29 Special Sections
31 Specialty Print Ads
33 Standard Print Ad Specs
35 Connect With Us
21
From Coast to CoastAL Montgomery
AR Mountain Home
AZ Phoenix
CA Palm Springs
Redding
Salinas
Ventura
Visalia
CO Ft. Collins
DE Wilmington
FL Brevard
Fort Myers
Naples
Pensacola
Stuart
Tallahassee
GU Hagåtña
IA Des Moines
Iowa City
IN Evansville
Indianapolis
Lafayette
Muncie
Richmond
KY Henderson
Louisville
LA Alexandria
Lafayette
Monroe
Opelousas
Shreveport
MD Salisbury
MI Battle Creek
Berkley
Detroit
Lansing
Livingston
Port Huron
MN St. Cloud
MO Springfield
MS Hattiesburg
Jackson
MT Great Falls
NC Asheville
NJ Asbury Park
Bridgewater
Cherry Hill
Morristown
Vineland
Bergen
Passaic
Morris
Hudson
Sussex
NY Binghamton
Elmira
Ithaca
Poughkeepsie
Rochester
Westchester
NM Alamogordo
Carlsbad
Deming
Farmington
Las Cruces
Silver City
NV Reno
OH Bucyrus
Chillicothe
Cincinnati
Coshocton
Fremont
Lancaster
Mansfield
Marion
Newark
Port Clinton
Zanesville
OR Salem
PA Chambersburg
Flipside
Hanover
Lebanon
York
SC Anderson
Greenville
SD Sioux Falls
TN Clarksville
Jackson
Knoxville
Memphis
Murfreesboro
Nashville
TX Abilene
Corpus Christi
El Paso
Reach Local HQ
San Angelo
Wichita Falls
UT St. George
VA Staunton
VT Burlington
WA Bremerton
WI Appleton
Fond Du Lac
Green Bay
Manitowoc
Marshfield
Metro Parent
Milwaukee
Oshkosh
Sheboygan
State Farmer
Stevens Point
Wausau
Wisconsin Rapids
CA
NV
UTCO
AZNM
TX
OKAR
MSAL GA
SC
NC
VA
KY
TN
WV
WA
OR
ID
MT ND
KS
NE
SD
WY
MN
IA
MO
IL
WI
MI
IN
OH
PA
MDDE
NJ
NY MA
CTRI
ME
NH
VT
FL
LA
GU
As of December 2017.
The heart and dedication
of a local partner,
backed by the power of
a national network.
3 4
At the USA TODAY Network, it's an obsession of ours to be the best
marketing partner you have. Last year, we delivered more than 200,000
leads and interactions for over 26,000 digital media clients, and ran more
than 85,000 integrated digital campaigns.
Social Campaigns
21,000
Search Campaigns
48,000
Display Campaigns
43,000
Community and storytelling are the core of who we are. While younger
demographics may not traditionally reach for the paper, our digital
headlines are grabbing their attention and driving traffic to our outlets
and your brand.
Partnered with ReachLocal and SweetIQ, we now have 12,000 more experts on our team, and a complete portfolio available for all of your marketing needs.
1,784,243Integrated 7-Day Print and 7-Day Digital Statewide
984,166Statewide Sunday Readers
634,897Statewide Daily Readers
Sources: Adobe Analytics, 2017 Key Metric Report (Page view, UV & Visits); AAM Q2 2017 (Daily & Sunday readers); 7-day integrated: Scarborough 2017
page views from 125 million unique visitors, with 74% on mobile
In 2017471.5 Million
Effective Buying Income Projected to Increase
Total Market Effective Buying Income
6
Our integrated audience is affluent and well-educated.
Own a Home
76%
Attended College
30%
Married
59%
Male
46%
Female
54%
Sources: 2017 Scarborough Release 2 Nashville CBSA Claritas 2017 Pop Facts Demographic rpt: State of Tennessee
Who areUSA TODAY NETWORK TENNESSEE readers?
2.8% by 2020
$4.75 billion
Population
6,676,841Median Age
39Avg. HH Income
$66K+
87
Research & Analytics
What's Ours is Yours
Media Outlets
PRIMARY RESEARCH STUDIES
When we align our unparalleled list of media outlets with our extensive
research and analytics tools, we have the perfect formula to find – and reach
– even the most elusive customers. We regularly conduct primary research
studies in our largest markets across the country in a wide range of industries,
including healthcare, finance, education and more. From there, we're able to
gather knowledge on the customer journey, local competitive environments,
and other key findings, enabling us to provide unique and proprietary
information that you cannot get anywhere else.
Adding in our wide range of secondary research tools makes our insights
power immense. These extensive research resources provide the data we need
to help you pinpoint and target audiences, convert new customers, build strong
relationships, and improve customer experiences.
In addition, we are now applying artificial intelligence to our advertisements
in order to learn from the network of ads that we run across the country. By
collecting data on the response rates of our ads, we can adjust creative and
presentation in the ads themselves in order to provide better results for you.
This unique approach aligns with our obsession with results and commitment
to always improve your ROI.
RegionalThe Tennessean
Knoxville News Sentinel
The Commercial Appeal
Clarksville Leaf Chronicle
Daily News Journal
Jackson Sun
tennessean.com
knoxnews.com
commercialappeal.com
theleafchronicle.com
dnj.com
jacksonsun.com
CommunityAshland City Times
Barlett Weekly
Clarksville Community Chronicle
Collierville Weekly
Cordova Weekly
Davidson Public Notices Zone
Desoto Weekly
Dickson Herald
Dickson Shopper
East Memphis Weekly
Fairview Observer
Gallatin News Examiner
Germantown Weekly
DNJ Extra
Hickman Shopper
Jackson Sun Neighbors
Midtown Weekly
Music City Beat
Stewart Houston Times
Stewart Houston Times Shopper
Shopper News
Sumner
Robertson County Times
Williamson
NationalUSA TODAY
USATODAY.com
USA TODAY App
Cars.com
Yahoo!
TheJobNetwork.com
9
Our Promise
Your success is important to us. When you grow, we grow.
As Tennessee's largest media and marketing
company, we have a passion for growing
local business. We take the time to understand
your unique business objectives so that we
can develop custom marketing strategies
tailored to your customers.
There are no cookie-cutter solutions here,
and our account planning process creates
integrated marketing communication
programs that are rooted in research and
defined by compelling creative which
motivates your consumers to act.
Once a program is launched we stick with
it, constantly monitoring your campaigns
to optimize their performance and provide
frequent and transparent reporting.
Our creative team thrives on generating hardworking
brand campaigns that hit the mark every time. Smart,
strategic creative is just one of the ways we motivate
consumers to take action for your business.
11
Unleash Our Creatives
1413
Insights,Delivered
We’ve analyzed the 85,000 campaigns we’ve run, and we’ve learned a ton
from them. We know when, where, and how your customers are accessing
our network, so you can make sure you’re not just getting noticed – you’re
getting results.
For example, from the volume of campaigns we run in healthcare, we know that
customers interact with healthcare ads most on Sundays and click on digital
healthcare ads between 8 AM and noon. On top of that, 47% of healthcare ad
clicks are within 50 miles of the advertiser’s location, and adults are willing to
spend 28 minutes traveling to receive primary care. And that's just to call out
a few points.
Because we have these insights, ads served across our network are two to
three times more likely to be seen and clicked on verses the Google industry
benchmarks. That number varies by industry, and can even be much higher, as
with healthcare – our healthcare ads have a click-through rate that's 5.6 times
higher than the Google benchmark. Plain and simple – we perform better.
Thursday mornings and evenings are the top performing day-parts.
Consumers are 30% more likely to view and interact with ads on a mobile device.
Where to reach customers
Creative with a direct call-to-purchase performs 78% better.
How to reach customers
When to reach customers
14
1615
Leverage Our Expertise
The USA TODAY Network Tennessee has joined forces with ReachLocal,
a recognized global leader in digital marketing, who shares our obsession to
drive digital campaigns that grow your business.
By combining our local marketing knowledge, digital expertise, award-
winning technology and unparalleled resources, we’ll get you in front of
the right audience at the right time with the right message.
We choose our partners wisely, and heres' why: paired with ReachLocal,
not only are we internationally recognized by Google, they've also awarded
us quality and innovator awards two years in a row. Plus, we're a Google
Premier SMB partner and Google, Bing and Facebook certified.
Needless to say, we have what it takes, and the clout to prove it.
Source: Google, 2013 1817 18
Rich Media Capabilities
Designed to engaged users more frequently,
rich media ads provide interactive assets and
deliver robust reporting.
Digital Video Services
We can provide your business with a
professional, high quality video that can be
shared across digital media and beyond.
ReachSocial™ Social Media Ads
Build relationships and foster a positive online
reputation through social media channels like
Facebook, Instagram, LinkedIn, and Twitter.
ReachSearch™ PPC
90% of website traffic generated by paid
search ads is new traffic.* We get your
message in front of customers searching for
your products and services on Google, Yahoo
and Bing. As a Google Premier SMB partner,
you are partnering with a team of Google
Certified AdWords Experts who will help
grow your business.
Targeting & Retargeting
Feature ads on thousands of destination sites
across our targeted ad network. Increase con-
versions and recapture lost leads with site re-
targeting bringing customers back to you while
they're searching for the competition.
Branded Content
Get your branded content in front of a highly-
engaged, local audience. Branded content is
not brand-biased and focuses on informing,
rather than convincing, the audience. Build
unparalleled brand loyalty and authority.
ReachSEO™ Local Search
Increase your brand visibility, relevance, trust,
and discoverability online. We make it happen
with content, reputation, local listings, core
optimization, and transparency.
Email Marketing
Email marketing yields some of the highest
ROI in digital marketing. Powered by G/O
Digital, we provide targeted and custom crafted
messages to reach newor repeat consumers.
Mobile Geofencing
Mobile geofencing allows you to reach
consumers with fully customizable targeting
shapes and pinpoint accuracy to 100 meters.
Geofencing can be combined with behavioral
and audience targeting in a way that allows
you to influence your best potential customers.
ReachSite™ Website Development
Give your marketing efforts a place to land
with a full site or a landing page. Build brand
awareness and effectively drive relevant traffic
to match your priority content.
ReachEdge™ Marketing Automation and Analytics
Track and convert prospects into customers
with our easy-to-use customer management,
marketing automation, and analytics tool.
You’ll boost ROI by understanding what
marketing tactics drive the most business.
ReachCast™ Digital Presence
Create an impressive and optimized web
presence through blogs, social media, and local
listings. Includes 24/7 monitoring, complete
with alerts to new comments and reviews.
ReachListings™ Local Listings Management
Broaden your online exposure and drive
more traffic from local search with ongoing
management across more than 50+ optimized
listings. Reports include top directories and
keywords to inform SEO and PPC.
TotalLiveChat™ Website Chat Technology
Provide a great customer experience through
24/7 website chat! Service includes access
to visitors’ contact information and chat
transcripts.
TotalTrack™
Monitor efforts with this comprehensive,
cost-effective advertising tracking solution.
Reports include exact number of phone calls,
emails, and web events from each ad channel.
The Premium Lineup
We have the tools and the skills to put your
brand in the forefront in a dazzling way
for your most eligible consumers. More
importantly, we have the means to track the
progress of your investment and continually
adjust to improve it's performance. That's
one hard hitting lineup.
2019
Drop Down Ad UnitPushdown
Full Screen Cinematic Ad UnitGravity
Pop Out Interactive Ad UnitTakeover
High Impact Digital Ad Specs
Gravity Video + Overlay + Frame
Leave-Behind: 800x40
Safe Zone and 2560x1000
Background
Hero Flip Ad Creative: 1380x1380 Bleed
Area and 900x768 Safe Zone
Frame Leave-Behind: 800x40
Safe Zone and 2560x1000
Background
IAB Billboard Ad Creative: 970x250
Leave-Behind: 88x31
Pushdown Ad Creative: 1320x743
Frame Leave-Behind: 800x40
Safe Zone and 2560x1000
Background
Takeover Video: 900x506
Leave-Behind: 100x30
Make an Impact
21 22
320x50
Full Screen320X480
300x250
Video
Our mobile ads are everywhere you need to be. With four
unit sizes that each fit into a variety of placements, the
opportunity to make an impression is nearly unlimited.
With a base size of 320 x 50 or 300 x 250, our ads have the
option of expanding into an engrossing full screen unit or
an enticing video takeover that works in both landscape
and portrait mode. What better way to make an impact
on one of the most frequently-used devices in the world.
Go Mobile
Digital Ad Specs
23 24
More time is spent with content-rich sites, and
our site goes above and beyond. Start here – our
standard digital ads are just the beginning.
Transitional1380x1380
Half Page300x600
Paramount Adaptive Sizing
Standard Display Ads
Leaderboard 728x90
Medium Rectangle 300x250
Half Page 300x600
Transitional 1380x1380
Sponsorship 100x50
Introducing: Paramount
Our most versatile ad yet. Whether utilizing our
Paramount Platform technology or opting for a
custom build, this dynamic cross-platform ad
delivers high impact performance in a user-friendly,
less disruptive format.
With the flexibility to feature engaging visuals,
video, or branded content with lightning fast turn-
around times, the Paramount Platform is the future
of digital advertising.
All digital specs are based on pixels. Should be built at 72 DPI in RGB format. Additional digital sizes available.
25
CrowdPleasers
With a number of annual events drawing
in the masses, sponsorship opportunities
are a unique and exciting way to reach
the crowds. Whether you're a presenting
sponsor or a program advertiser, our events
will bring you exposure quite unlike any
other advertisement.
25
Experiential Marketing
26
Top WorkplacesAnnually - Knoxville, Memphis, Nashville
USA TODAY NETWORK TENNESSEE recognizes 100+ companies and
organizations across Tennessee as Top Workplaces each year. These
companies are recognized as Top Workplaces based solely on surveys
about the workplace completed by their employees. The honorees are
not only better places to work, but are more likely to be successful than
peer organizations.
Sports AwardsAnnually - Knoxville, Memphis, Nashville
The Sports Awards honors the outstanding accomplishments of
hundreds of high school student athletes in over 25 sports. Featured
guest speakers such as Peyton Manning, Eric Berry, Marcus Mariota
and Archie Manning make this high-profile event a highlight for
tudents and parents across Tennessee.
StorytellersQuarterly - Nashville
The Storytellers project is a series of live events dedicated to connecting
diverse people, communities and organizations through true, first-person
storytelling, exploring the importance of personal narrative as a means
for connection—to both the city and the people in it. Our goal is to create
a space where neighbors and notables feel empowered to tell their stories,
and others feel excited about listening.
28
The consistency of weekly content builds excitement
like nothing else. Readers look forward to finding their
favorite feature every week, making the latest and greatest
the ideal place to catch your audience. Rich and engaging,
our content and your message make the perfect pair.
Your Message + Our Content
Just to name a few...
Portfolio Go Knoxville
Go Memphis The Ticket
Real Estate Source Style
Lifestyles Homes
Neighbors Sunday In The South
Monthly Explore Tennessee TT
Greater Knoxville Business Journal KNS
HEALTH JS
Home Market Magazine KNS
Local Health TT
Murfreesboro Magazine DNJ
Nashville Lifestyles TT
Think New/Real Estate TT
TN Homes TT
January Book Of Lists KNS
February Auto Show KNS
March Occasions KNS
Readers' Choice JS
Sterling Awards JS
Summer In Memphis CA
April Advancing Education JS
Rossini Fest KNS
Spring College Guide TT
Steeplechase/Portfolio TT
Summer Camps JS
MayHigh School Graduations TT
Sports Awards KNS
Waterfront Living KNS
Townsend Visitor KNS
JuneTop Workplaces TT, KNS
Reader’s Choice LC
High School Sports TT
JulyEducation Guide TT
August High School Sports Preview TT
Prep Xtra KNS
September Memphis Most CA
Parade Of Homes KNS
TOAST TT
Things To Do TT
OctoberEducate Memphis CA
Pink CA
Ruthies DNJ
Occasions KNS
Vesta Home Show CA
NovemberBest Of Knoxville KNS
DecemberFall Sports TT
Top Workplaces CA
Market Designation
TT THE TENNESSEAN
KNS KNOXVILLE NEWS SENTINEL
CA COMMERCIAL APPEAL
LC THE LEAF CHRONICLE
DNJ DAILY NEWS JOURNAL
JS JACKSON SUN
3029
Special sections give readers an array of exciting,
fresh content, so they're also a perfect opportunity
for advertisers to be exposed to new audiences.
Attention-grabbing and unique, these publications
often become points of reference or pride, bound to
stick around the coffee table for awhile.
Be Involved with Something Special
Think outside the box! Get noticed with
different ads that disrupt content and truly
stand out. The possibilities are endless!
3231
SpadeaGet noticed with your own mini-front page,
wrapped around the front of The Journal
News. Inside pages are black & white. Full
color is available on front and back.
Poly BagsCreate instant brand awareness. Put
samples directly into the hands of your
prospects. There are unlimited color and
creative options for you to bring your brand
to the front steps of our readers.
InsertsConsumers go straight to the inserts for
deals. With this high consumer engagement,
inserts allow you to customize promotions,
helping your brand and business stand out.
Hyper-local, pinpointed targeting delivers
your message to your best prospects.
Inserts are a flexible, convenient, single-
source solution reach your most valuable
customers.
Jewel BoxFor optimum exposure, there’s no better
place to be than the place every reader
looks — the ad that anchors content.
Available on the Front Page, Sports Section
and in Life & Style.
Cover WrapsWant a high-impact advertising solution?
Why not wrap The Journal News? A cover
wrap achieves massive standout and is a
great marketing tool to get your brand front
and center.
Sticky NotesHigh Visibility. High Impact. Stick a note
on the front page of The Journal News and
Express weeklies. Have front-page presence
and be the first thing seen. Great for events,
sales, coupons, or any promotion! Printed on
glossy paper for maximum appeal, it’s easy
for readers to peel off and keep — no coupon
to clip!
Pop Off the Page
Standard Ads
Tabloid Ads
Standard Ads
Tabloid Ads
Standard Ads
Tabloid Ads
SIZE COL x IN
Full 6 col (10”) x 20.5” 1 / 2 Vertical 3 col (4.91”) x 20.5” 1 / 2 Horizontal 6 col (10”) x 10.20” 1 / 4 Vertical 3 col (4.91”) x 10.20 ” 1 / 4 Horizontal 6 col (10”) x 5.05” 3 / 16 Page 3 col (4.91”) x 7.61” 1 / 8 Vertical 3 col (4.91”) x 5.05” 1 / 8 Horizontal 6 col (10”) x 2.47” 1 / 12 Page 2 col (3.22”) x 5.05” 1 / 24 Page 2 col (3.22”) x 2.47” Double Truck 13 col (21”) x 20.5”
SIZE COL x IN
Full 6 col (10”) x 9.75” 1 / 2 Vertical 3 col (4.91”) x 9.75” 1 / 2 Horizontal 6 col (10”) x 4.82” 1 / 4 Vertical 3 col (4.91”) x 4.82” 1 / 4 Horizontal 6 col (10”) x 2.36” 1 / 6 Page 2 col (3.22”) x 4.82” 1 / 8 Front Strip 6 col (10”) x 1.13” 1 / 12 Page 2 col (3.22”) x 2.36” Double Truck 13 col (21”) x 9.75”
SIZE COL x IN
Full 6 col (10”) x 21” 1 / 2 Vertical 3 col (4.91”) x 21” 1 / 2 Horizontal 6 col (10”) x 10.45” 1 / 4 Vertical 3 col (4.91”) x 10.45” 1 / 4 Horizontal 6 col (10”) x 5.17” 3 / 16 Page 3 col (4.91”) x 7.80” 1 / 8 Vertical 3 col (4.91”) x 5.17” 1 / 8 Horizontal 6 col (10”) x 2.53” 1 / 12 Page 2 col (3.22”) x 5.17” 1 / 24 Page 2 col (3.22”) x 2.53” Double Truck 13 col (21”) x 21”
SIZE COL x IN
Full 6 col (10”) x 9.75” 1 / 2 Vertical 3 col (4.91”) x 9.75” 1 / 2 Horizontal 6 col (10”) x 4.82” 1 / 4 Vertical 3 col (4.91”) x 4.82” 1 / 4 Horizontal 6 col (10”) x 2.36” 1 / 6 Page 2 col (3.22”) x 4.82” 1 / 8 Front Strip 6 col (10”) x 1.13” 1 / 12 Page 2 col (3.22”) x 2.36” Double Truck 13 col (21”) x 9.75”
SIZE COL x IN
Full 6 col (10”) x 20” 1 / 2 Vertical 3 col (4.91”) x 20” 1 / 2 Horizontal 6 col (10”) x 9.95” 1 / 4 Vertical 3 col (4.91”) x 9.95” 1 / 4 Horizontal 6 col (10”) x 4.92” 3 / 16 Page 3 col (4.91”) x 7.42” 1 / 8 Vertical 3 col (4.91”) x 4.92” 1 / 8 Horizontal 6 col (10”) x 2.41” 1 / 12 Page 2 col (3.22”) x 4.92” 1 / 24 Page 2 col (3.22”) x 2.41” Double Truck 13 col (21”) x 20”
SIZE COL x IN
Full 4 col (9.5”) x 9.75” 1 / 2 Vertical 2 col (4.68”) x 9.75” 1 / 2 Horizontal 4 col (9.5”) x 4.82” 1 / 4 Page 2 col (4.68”) x 4.82” 1 / 4 Horizontal 4 col (9.5”) x 2.36” 1 /6 Page 2 col (4.68”) x 2.36” 1 / 8 Front Strip 4 col (9.5”) x 1.13”
1 / 12 Page 1 col (2.28”) x 2.36” Double Truck 9 col (20”) x 9.75”
West Middle East
The Commercial Appeal
The Jackson Sun
The Leaf-Chronicle
The Tennessean
The Daily News Journal
The News SentinelMEMPHIS
JACKSON
CLARKSVILLE
NASHVILLE
MURFREESBORO
KNOXVILLE Put It In Print
3433
Retail Column Widths
1 Column 1.52"
2 Column 3.22”
3 Column 4.91”
4 Column 6.61"
5 Column 8.30”
6 Column 10”