Media Kit 2018 - usatodaytn.com · 11 Unleash Our Creatives 13 Insights, Delivered ... Smart,...

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Media Kit 2018

Transcript of Media Kit 2018 - usatodaytn.com · 11 Unleash Our Creatives 13 Insights, Delivered ... Smart,...

Media Kit 2018

Contents

1 From Coast to Coast

3 National and Local

5 Our Integrated Audience

7 Research Resources

9 Our Promise

11 Unleash Our Creatives

13 Insights, Delivered

15 Leverage Our Expertise

17 The Premium Lineup

19 High Impact Digital

21 Mobile Ad Specs

23 Standard Digital Ad Specs

25 Sponsorship Opportunities

27 Weekly Content

29 Special Sections

31 Specialty Print Ads

33 Standard Print Ad Specs

35 Connect With Us

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From Coast to CoastAL Montgomery

AR Mountain Home

AZ Phoenix

CA Palm Springs

Redding

Salinas

Ventura

Visalia

CO Ft. Collins

DE Wilmington

FL Brevard

Fort Myers

Naples

Pensacola

Stuart

Tallahassee

GU Hagåtña

IA Des Moines

Iowa City

IN Evansville

Indianapolis

Lafayette

Muncie

Richmond

KY Henderson

Louisville

LA Alexandria

Lafayette

Monroe

Opelousas

Shreveport

MD Salisbury

MI Battle Creek

Berkley

Detroit

Lansing

Livingston

Port Huron

MN St. Cloud

MO Springfield

MS Hattiesburg

Jackson

MT Great Falls

NC Asheville

NJ Asbury Park

Bridgewater

Cherry Hill

Morristown

Vineland

Bergen

Passaic

Morris

Hudson

Sussex

NY Binghamton

Elmira

Ithaca

Poughkeepsie

Rochester

Westchester

NM Alamogordo

Carlsbad

Deming

Farmington

Las Cruces

Silver City

NV Reno

OH Bucyrus

Chillicothe

Cincinnati

Coshocton

Fremont

Lancaster

Mansfield

Marion

Newark

Port Clinton

Zanesville

OR Salem

PA Chambersburg

Flipside

Hanover

Lebanon

York

SC Anderson

Greenville

SD Sioux Falls

TN Clarksville

Jackson

Knoxville

Memphis

Murfreesboro

Nashville

TX Abilene

Corpus Christi

El Paso

Reach Local HQ

San Angelo

Wichita Falls

UT St. George

VA Staunton

VT Burlington

WA Bremerton

WI Appleton

Fond Du Lac

Green Bay

Manitowoc

Marshfield

Metro Parent

Milwaukee

Oshkosh

Sheboygan

State Farmer

Stevens Point

Wausau

Wisconsin Rapids

CA

NV

UTCO

AZNM

TX

OKAR

MSAL GA

SC

NC

VA

KY

TN

WV

WA

OR

ID

MT ND

KS

NE

SD

WY

MN

IA

MO

IL

WI

MI

IN

OH

PA

MDDE

NJ

NY MA

CTRI

ME

NH

VT

FL

LA

GU

As of December 2017.

The heart and dedication

of a local partner,

backed by the power of

a national network.

3 4

At the USA TODAY Network, it's an obsession of ours to be the best

marketing partner you have. Last year, we delivered more than 200,000

leads and interactions for over 26,000 digital media clients, and ran more

than 85,000 integrated digital campaigns.

Social Campaigns

21,000

Search Campaigns

48,000

Display Campaigns

43,000

Community and storytelling are the core of who we are. While younger

demographics may not traditionally reach for the paper, our digital

headlines are grabbing their attention and driving traffic to our outlets

and your brand.

Partnered with ReachLocal and SweetIQ, we now have 12,000 more experts on our team, and a complete portfolio available for all of your marketing needs.

1,784,243Integrated 7-Day Print and 7-Day Digital Statewide

984,166Statewide Sunday Readers

634,897Statewide Daily Readers

Sources: Adobe Analytics, 2017 Key Metric Report (Page view, UV & Visits); AAM Q2 2017 (Daily & Sunday readers); 7-day integrated: Scarborough 2017

page views from 125 million unique visitors, with 74% on mobile

In 2017471.5 Million

Effective Buying Income Projected to Increase

Total Market Effective Buying Income

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Our integrated audience is affluent and well-educated.

Own a Home

76%

Attended College

30%

Married

59%

Male

46%

Female

54%

Sources: 2017 Scarborough Release 2 Nashville CBSA Claritas 2017 Pop Facts Demographic rpt: State of Tennessee

Who areUSA TODAY NETWORK TENNESSEE readers?

2.8% by 2020

$4.75 billion

Population

6,676,841Median Age

39Avg. HH Income

$66K+

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Research & Analytics

What's Ours is Yours

Media Outlets

PRIMARY RESEARCH STUDIES

When we align our unparalleled list of media outlets with our extensive

research and analytics tools, we have the perfect formula to find – and reach

– even the most elusive customers. We regularly conduct primary research

studies in our largest markets across the country in a wide range of industries,

including healthcare, finance, education and more. From there, we're able to

gather knowledge on the customer journey, local competitive environments,

and other key findings, enabling us to provide unique and proprietary

information that you cannot get anywhere else.

Adding in our wide range of secondary research tools makes our insights

power immense. These extensive research resources provide the data we need

to help you pinpoint and target audiences, convert new customers, build strong

relationships, and improve customer experiences.

In addition, we are now applying artificial intelligence to our advertisements

in order to learn from the network of ads that we run across the country. By

collecting data on the response rates of our ads, we can adjust creative and

presentation in the ads themselves in order to provide better results for you.

This unique approach aligns with our obsession with results and commitment

to always improve your ROI.

RegionalThe Tennessean

Knoxville News Sentinel

The Commercial Appeal

Clarksville Leaf Chronicle

Daily News Journal

Jackson Sun

tennessean.com

knoxnews.com

commercialappeal.com

theleafchronicle.com

dnj.com

jacksonsun.com

CommunityAshland City Times

Barlett Weekly

Clarksville Community Chronicle

Collierville Weekly

Cordova Weekly

Davidson Public Notices Zone

Desoto Weekly

Dickson Herald

Dickson Shopper

East Memphis Weekly

Fairview Observer

Gallatin News Examiner

Germantown Weekly

DNJ Extra

Hickman Shopper

Jackson Sun Neighbors

Midtown Weekly

Music City Beat

Stewart Houston Times

Stewart Houston Times Shopper

Shopper News

Sumner

Robertson County Times

Williamson

NationalUSA TODAY

USATODAY.com

USA TODAY App

Cars.com

Yahoo!

TheJobNetwork.com

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Our Promise

Your success is important to us. When you grow, we grow.

As Tennessee's largest media and marketing

company, we have a passion for growing

local business. We take the time to understand

your unique business objectives so that we

can develop custom marketing strategies

tailored to your customers.

There are no cookie-cutter solutions here,

and our account planning process creates

integrated marketing communication

programs that are rooted in research and

defined by compelling creative which

motivates your consumers to act.

Once a program is launched we stick with

it, constantly monitoring your campaigns

to optimize their performance and provide

frequent and transparent reporting.

Our creative team thrives on generating hardworking

brand campaigns that hit the mark every time. Smart,

strategic creative is just one of the ways we motivate

consumers to take action for your business.

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Unleash Our Creatives

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Insights,Delivered

We’ve analyzed the 85,000 campaigns we’ve run, and we’ve learned a ton

from them. We know when, where, and how your customers are accessing

our network, so you can make sure you’re not just getting noticed – you’re

getting results.

For example, from the volume of campaigns we run in healthcare, we know that

customers interact with healthcare ads most on Sundays and click on digital

healthcare ads between 8 AM and noon. On top of that, 47% of healthcare ad

clicks are within 50 miles of the advertiser’s location, and adults are willing to

spend 28 minutes traveling to receive primary care. And that's just to call out

a few points.

Because we have these insights, ads served across our network are two to

three times more likely to be seen and clicked on verses the Google industry

benchmarks. That number varies by industry, and can even be much higher, as

with healthcare – our healthcare ads have a click-through rate that's 5.6 times

higher than the Google benchmark. Plain and simple – we perform better.

Thursday mornings and evenings are the top performing day-parts.

Consumers are 30% more likely to view and interact with ads on a mobile device.

Where to reach customers

Creative with a direct call-to-purchase performs 78% better.

How to reach customers

When to reach customers

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Leverage Our Expertise

The USA TODAY Network Tennessee has joined forces with ReachLocal,

a recognized global leader in digital marketing, who shares our obsession to

drive digital campaigns that grow your business.

By combining our local marketing knowledge, digital expertise, award-

winning technology and unparalleled resources, we’ll get you in front of

the right audience at the right time with the right message.

We choose our partners wisely, and heres' why: paired with ReachLocal,

not only are we internationally recognized by Google, they've also awarded

us quality and innovator awards two years in a row. Plus, we're a Google

Premier SMB partner and Google, Bing and Facebook certified.

Needless to say, we have what it takes, and the clout to prove it.

Source: Google, 2013 1817 18

Rich Media Capabilities

Designed to engaged users more frequently,

rich media ads provide interactive assets and

deliver robust reporting.

Digital Video Services

We can provide your business with a

professional, high quality video that can be

shared across digital media and beyond.

ReachSocial™ Social Media Ads

Build relationships and foster a positive online

reputation through social media channels like

Facebook, Instagram, LinkedIn, and Twitter.

ReachSearch™ PPC

90% of website traffic generated by paid

search ads is new traffic.* We get your

message in front of customers searching for

your products and services on Google, Yahoo

and Bing. As a Google Premier SMB partner,

you are partnering with a team of Google

Certified AdWords Experts who will help

grow your business.

Targeting & Retargeting

Feature ads on thousands of destination sites

across our targeted ad network. Increase con-

versions and recapture lost leads with site re-

targeting bringing customers back to you while

they're searching for the competition.

Branded Content

Get your branded content in front of a highly-

engaged, local audience. Branded content is

not brand-biased and focuses on informing,

rather than convincing, the audience. Build

unparalleled brand loyalty and authority.

ReachSEO™ Local Search

Increase your brand visibility, relevance, trust,

and discoverability online. We make it happen

with content, reputation, local listings, core

optimization, and transparency.

Email Marketing

Email marketing yields some of the highest

ROI in digital marketing. Powered by G/O

Digital, we provide targeted and custom crafted

messages to reach newor repeat consumers.

Mobile Geofencing

Mobile geofencing allows you to reach

consumers with fully customizable targeting

shapes and pinpoint accuracy to 100 meters.

Geofencing can be combined with behavioral

and audience targeting in a way that allows

you to influence your best potential customers.

ReachSite™ Website Development

Give your marketing efforts a place to land

with a full site or a landing page. Build brand

awareness and effectively drive relevant traffic

to match your priority content.

ReachEdge™ Marketing Automation and Analytics

Track and convert prospects into customers

with our easy-to-use customer management,

marketing automation, and analytics tool.

You’ll boost ROI by understanding what

marketing tactics drive the most business.

ReachCast™ Digital Presence

Create an impressive and optimized web

presence through blogs, social media, and local

listings. Includes 24/7 monitoring, complete

with alerts to new comments and reviews.

ReachListings™ Local Listings Management

Broaden your online exposure and drive

more traffic from local search with ongoing

management across more than 50+ optimized

listings. Reports include top directories and

keywords to inform SEO and PPC.

TotalLiveChat™ Website Chat Technology

Provide a great customer experience through

24/7 website chat! Service includes access

to visitors’ contact information and chat

transcripts.

TotalTrack™

Monitor efforts with this comprehensive,

cost-effective advertising tracking solution.

Reports include exact number of phone calls,

emails, and web events from each ad channel.

The Premium Lineup

We have the tools and the skills to put your

brand in the forefront in a dazzling way

for your most eligible consumers. More

importantly, we have the means to track the

progress of your investment and continually

adjust to improve it's performance. That's

one hard hitting lineup.

2019

Drop Down Ad UnitPushdown

Full Screen Cinematic Ad UnitGravity

Pop Out Interactive Ad UnitTakeover

High Impact Digital Ad Specs

Gravity Video + Overlay + Frame

Leave-Behind: 800x40

Safe Zone and 2560x1000

Background

Hero Flip Ad Creative: 1380x1380 Bleed

Area and 900x768 Safe Zone

Frame Leave-Behind: 800x40

Safe Zone and 2560x1000

Background

IAB Billboard Ad Creative: 970x250

Leave-Behind: 88x31

Pushdown Ad Creative: 1320x743

Frame Leave-Behind: 800x40

Safe Zone and 2560x1000

Background

Takeover Video: 900x506

Leave-Behind: 100x30

Make an Impact

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320x50

Full Screen320X480

300x250

Video

Our mobile ads are everywhere you need to be. With four

unit sizes that each fit into a variety of placements, the

opportunity to make an impression is nearly unlimited.

With a base size of 320 x 50 or 300 x 250, our ads have the

option of expanding into an engrossing full screen unit or

an enticing video takeover that works in both landscape

and portrait mode. What better way to make an impact

on one of the most frequently-used devices in the world.

Go Mobile

Digital Ad Specs

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More time is spent with content-rich sites, and

our site goes above and beyond. Start here – our

standard digital ads are just the beginning.

Transitional1380x1380

Half Page300x600

Paramount Adaptive Sizing

Standard Display Ads

Leaderboard 728x90

Medium Rectangle 300x250

Half Page 300x600

Transitional 1380x1380

Sponsorship 100x50

Introducing: Paramount

Our most versatile ad yet. Whether utilizing our

Paramount Platform technology or opting for a

custom build, this dynamic cross-platform ad

delivers high impact performance in a user-friendly,

less disruptive format.

With the flexibility to feature engaging visuals,

video, or branded content with lightning fast turn-

around times, the Paramount Platform is the future

of digital advertising.

All digital specs are based on pixels. Should be built at 72 DPI in RGB format. Additional digital sizes available.

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CrowdPleasers

With a number of annual events drawing

in the masses, sponsorship opportunities

are a unique and exciting way to reach

the crowds. Whether you're a presenting

sponsor or a program advertiser, our events

will bring you exposure quite unlike any

other advertisement.

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Experiential Marketing

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Top WorkplacesAnnually - Knoxville, Memphis, Nashville

USA TODAY NETWORK TENNESSEE recognizes 100+ companies and

organizations across Tennessee as Top Workplaces each year. These

companies are recognized as Top Workplaces based solely on surveys

about the workplace completed by their employees. The honorees are

not only better places to work, but are more likely to be successful than

peer organizations.

Sports AwardsAnnually - Knoxville, Memphis, Nashville

The Sports Awards honors the outstanding accomplishments of

hundreds of high school student athletes in over 25 sports. Featured

guest speakers such as Peyton Manning, Eric Berry, Marcus Mariota

and Archie Manning make this high-profile event a highlight for

tudents and parents across Tennessee.

StorytellersQuarterly - Nashville

The Storytellers project is a series of live events dedicated to connecting

diverse people, communities and organizations through true, first-person

storytelling, exploring the importance of personal narrative as a means

for connection—to both the city and the people in it. Our goal is to create

a space where neighbors and notables feel empowered to tell their stories,

and others feel excited about listening.

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The consistency of weekly content builds excitement

like nothing else. Readers look forward to finding their

favorite feature every week, making the latest and greatest

the ideal place to catch your audience. Rich and engaging,

our content and your message make the perfect pair.

Your Message + Our Content

Just to name a few...

Portfolio Go Knoxville

Go Memphis The Ticket

Real Estate Source Style

Lifestyles Homes

Neighbors Sunday In The South

Monthly Explore Tennessee TT

Greater Knoxville Business Journal KNS

HEALTH JS

Home Market Magazine KNS

Local Health TT

Murfreesboro Magazine DNJ

Nashville Lifestyles TT

Think New/Real Estate TT

TN Homes TT

January Book Of Lists KNS

February Auto Show KNS

March Occasions KNS

Readers' Choice JS

Sterling Awards JS

Summer In Memphis CA

April Advancing Education JS

Rossini Fest KNS

Spring College Guide TT

Steeplechase/Portfolio TT

Summer Camps JS

MayHigh School Graduations TT

Sports Awards KNS

Waterfront Living KNS

Townsend Visitor KNS

JuneTop Workplaces TT, KNS

Reader’s Choice LC

High School Sports TT

JulyEducation Guide TT

August High School Sports Preview TT

Prep Xtra KNS

September Memphis Most CA

Parade Of Homes KNS

TOAST TT

Things To Do TT

OctoberEducate Memphis CA

Pink CA

Ruthies DNJ

Occasions KNS

Vesta Home Show CA

NovemberBest Of Knoxville KNS

DecemberFall Sports TT

Top Workplaces CA

Market Designation

TT THE TENNESSEAN

KNS KNOXVILLE NEWS SENTINEL

CA COMMERCIAL APPEAL

LC THE LEAF CHRONICLE

DNJ DAILY NEWS JOURNAL

JS JACKSON SUN

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Special sections give readers an array of exciting,

fresh content, so they're also a perfect opportunity

for advertisers to be exposed to new audiences.

Attention-grabbing and unique, these publications

often become points of reference or pride, bound to

stick around the coffee table for awhile.

Be Involved with Something Special

Think outside the box! Get noticed with

different ads that disrupt content and truly

stand out. The possibilities are endless!

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SpadeaGet noticed with your own mini-front page,

wrapped around the front of The Journal

News. Inside pages are black & white. Full

color is available on front and back.

Poly BagsCreate instant brand awareness. Put

samples directly into the hands of your

prospects. There are unlimited color and

creative options for you to bring your brand

to the front steps of our readers.

InsertsConsumers go straight to the inserts for

deals. With this high consumer engagement,

inserts allow you to customize promotions,

helping your brand and business stand out.

Hyper-local, pinpointed targeting delivers

your message to your best prospects.

Inserts are a flexible, convenient, single-

source solution reach your most valuable

customers.

Jewel BoxFor optimum exposure, there’s no better

place to be than the place every reader

looks — the ad that anchors content.

Available on the Front Page, Sports Section

and in Life & Style.

Cover WrapsWant a high-impact advertising solution?

Why not wrap The Journal News? A cover

wrap achieves massive standout and is a

great marketing tool to get your brand front

and center.

Sticky NotesHigh Visibility. High Impact. Stick a note

on the front page of The Journal News and

Express weeklies. Have front-page presence

and be the first thing seen. Great for events,

sales, coupons, or any promotion! Printed on

glossy paper for maximum appeal, it’s easy

for readers to peel off and keep — no coupon

to clip!

Pop Off the Page

Standard Ads

Tabloid Ads

Standard Ads

Tabloid Ads

Standard Ads

Tabloid Ads

SIZE COL x IN

Full 6 col (10”) x 20.5” 1 / 2 Vertical 3 col (4.91”) x 20.5” 1 / 2 Horizontal 6 col (10”) x 10.20” 1 / 4 Vertical 3 col (4.91”) x 10.20 ” 1 / 4 Horizontal 6 col (10”) x 5.05” 3 / 16 Page 3 col (4.91”) x 7.61” 1 / 8 Vertical 3 col (4.91”) x 5.05” 1 / 8 Horizontal 6 col (10”) x 2.47” 1 / 12 Page 2 col (3.22”) x 5.05” 1 / 24 Page 2 col (3.22”) x 2.47” Double Truck 13 col (21”) x 20.5”

SIZE COL x IN

Full 6 col (10”) x 9.75” 1 / 2 Vertical 3 col (4.91”) x 9.75” 1 / 2 Horizontal 6 col (10”) x 4.82” 1 / 4 Vertical 3 col (4.91”) x 4.82” 1 / 4 Horizontal 6 col (10”) x 2.36” 1 / 6 Page 2 col (3.22”) x 4.82” 1 / 8 Front Strip 6 col (10”) x 1.13” 1 / 12 Page 2 col (3.22”) x 2.36” Double Truck 13 col (21”) x 9.75”

SIZE COL x IN

Full 6 col (10”) x 21” 1 / 2 Vertical 3 col (4.91”) x 21” 1 / 2 Horizontal 6 col (10”) x 10.45” 1 / 4 Vertical 3 col (4.91”) x 10.45” 1 / 4 Horizontal 6 col (10”) x 5.17” 3 / 16 Page 3 col (4.91”) x 7.80” 1 / 8 Vertical 3 col (4.91”) x 5.17” 1 / 8 Horizontal 6 col (10”) x 2.53” 1 / 12 Page 2 col (3.22”) x 5.17” 1 / 24 Page 2 col (3.22”) x 2.53” Double Truck 13 col (21”) x 21”

SIZE COL x IN

Full 6 col (10”) x 9.75” 1 / 2 Vertical 3 col (4.91”) x 9.75” 1 / 2 Horizontal 6 col (10”) x 4.82” 1 / 4 Vertical 3 col (4.91”) x 4.82” 1 / 4 Horizontal 6 col (10”) x 2.36” 1 / 6 Page 2 col (3.22”) x 4.82” 1 / 8 Front Strip 6 col (10”) x 1.13” 1 / 12 Page 2 col (3.22”) x 2.36” Double Truck 13 col (21”) x 9.75”

SIZE COL x IN

Full 6 col (10”) x 20” 1 / 2 Vertical 3 col (4.91”) x 20” 1 / 2 Horizontal 6 col (10”) x 9.95” 1 / 4 Vertical 3 col (4.91”) x 9.95” 1 / 4 Horizontal 6 col (10”) x 4.92” 3 / 16 Page 3 col (4.91”) x 7.42” 1 / 8 Vertical 3 col (4.91”) x 4.92” 1 / 8 Horizontal 6 col (10”) x 2.41” 1 / 12 Page 2 col (3.22”) x 4.92” 1 / 24 Page 2 col (3.22”) x 2.41” Double Truck 13 col (21”) x 20”

SIZE COL x IN

Full 4 col (9.5”) x 9.75” 1 / 2 Vertical 2 col (4.68”) x 9.75” 1 / 2 Horizontal 4 col (9.5”) x 4.82” 1 / 4 Page 2 col (4.68”) x 4.82” 1 / 4 Horizontal 4 col (9.5”) x 2.36” 1 /6 Page 2 col (4.68”) x 2.36” 1 / 8 Front Strip 4 col (9.5”) x 1.13”

1 / 12 Page 1 col (2.28”) x 2.36” Double Truck 9 col (20”) x 9.75”

West Middle East

The Commercial Appeal

The Jackson Sun

The Leaf-Chronicle

The Tennessean

The Daily News Journal

The News SentinelMEMPHIS

JACKSON

CLARKSVILLE

NASHVILLE

MURFREESBORO

KNOXVILLE Put It In Print

3433

Retail Column Widths

1 Column 1.52"

2 Column 3.22”

3 Column 4.91”

4 Column 6.61"

5 Column 8.30”

6 Column 10”

Connect With Us

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There's a team of experts across the

USA TODAY NETWORK TENNESSEE who

work together to implement and manage

your program. We can't wait to hear from you.

Contact us today. usatodaytn.com (888) 573-4773