Master Plan & Design

Guidelines

Why Plan?

The City recognizes the unique and strategic opportunity North

Elmore presents and is seeking a proactive approach to guide

development within the corridor for years to come.

Master Plan

Not a rezoning effort! Zoning already in place Provides a vision of what is possible, not will be

Will be used for marketing purposes Illustrations will be used to frame specific

development discussions in the future Design Standards will be applied to individual

projects to ensure quality, compatible development

Master Plan Components

Land Use Concept Site Layout Plan

Branding and Marketing Concepts Development of Draft Design Standards

Public Realm Improvements

This effort does not target or recruit specific national retailers to Davenport. Retail marketing

is very scientific and sites are selected on the basis of buying power, anticipated sales and

growth potential. However, many national retailers are influenced by a municipality’s effort to ensure quality development through planning

efforts such as this.

Some retailers, however, monitor social media and listen to direct pleas by consumers wanting

a certain store or restaurant in their town!

Project Area

Concept Plan

Elmore Corners Sub Areas

Site Layout Plans – Entertainment District

Mixed Use Neighborhood

Master Planned Mixed Use Development

North End

Elmore Avenue

Branding and Marketing Concepts

Design Standards

Proposed to Ensure Quality Lasting Materials

Anti-Monotony No Corporate Architecture

Good site planning and coordination between individual developments

Public Realm (City Responsibilities)

Next Steps

More Public Input! Another public meeting (if needed – stay tuned)

City consideration/adoption Comprehensive Plan Amendment

Adoption of Design Standards (Zoning) Plan and Zoning Commission/City Council

Discussion