Exploring the Digital Museum · Exploring the Digital Museum Dr ... could and should be ... fix the...

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+ Exploring the Digital Museum Dr. Ana Sanchez Laws Associate Professor Faculty of Arts and Physical Education Volda University College

Transcript of Exploring the Digital Museum · Exploring the Digital Museum Dr ... could and should be ... fix the...

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Exploring the Digital Museum

Dr. Ana Sanchez Laws

Associate Professor

Faculty of Arts and Physical Education

Volda University College

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+A tectonic shift?

‘Once a visitor carries a fully

searchable encyclopaedia in their

pocket (not to mention access to

all our collection including the

objects not on display), the whole

idea of a ‘museum’ and how it

could and should be designed

changes… In my view these are

long term tectonic shifts … in the

move from 'collections to

services'.’ (Chan 2011)

Seb Chan / Fresh+New blog

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+Digital Heritage

‘Resources of human knowledge or expression … are increasingly created digitally, or converted into digital form from existing analogue resources. Where resources are ‘born digital’, there is no other format but the digital original. Digital materials include texts, databases, still and moving images, audio, graphics, software, and web pages, among a wide and growing range of formats. They are frequently ephemeral, and require purposeful production, maintenance and management to be retained. Many of these resources have lasting value and significance, and therefore constitute a heritage that should be protected and preserved for current and future generations. This heritage may exist in any language, in any part of the world, and in any area of human knowledge or expression. (Webb 2003)

Digital heritage is material primarily stored and retrieved in binary format. It may be the product of an analogue to digital conversion or it may be ‘born digital’ (originate and remain exclusively within the digital domain), and it can include both analogue and digital components. The key difference between digital heritage and other forms of heritage lies in its binary format, which demands distinctive approaches to the conservation of its significance and value.

UNESCO Alternative

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+Digital Heritage Sustainability

‘Humanity has the ability to

make development sustainable

to ensure that it meets the

needs of the present without

compromising the ability of

future generations to meet their

own needs’ (Brundtland,

Environment, and Development

1987).

Digital heritage sustainability

involves the collaborative

maintenance, enrichment and

enjoyment of digital heritage

resources over periods of time

that span across generations. It

involves the maintenance of the

integrity of data and metadata

in binary format, and the

maintenance of the digital

technologies that make these

data and metadata accessible

to the broadest range of

stakeholders.

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Understanding contexts

Investigating policy and archives, economic factors, social and

political factors

To map changing concepts of trust, privacy,

security

To understand when policies promote or

hinder digital heritage sustainability

Investigating services providers and

technology companies

As drivers of change with or without the

participation of the community of heritage

stakeholders

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Identifying stakeholders

Identifying roles and their levels of decision-making

Understanding networks of

accountability and stewardship

Mapping commonalities and

differences

Identifying homogeneity of

goals

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Monitoring

digital practices

Understanding evaluation instruments

(i.e. analytics packages)

Identifying traditional and emerging

practices

Identifying technological features

as producing new rules and constraints

Identifying future technological needs

Understanding the computational modelling of responsibility

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+Contexts

How do the various economic, political and social drivers

impact the way in which stakeholders interact around a

digital heritage resource?

Do these contexts promote or deter sustainability?

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+Stakeholders

Who are the presumed, actual, and expected stakeholders? Who is included, who is excluded?

What are their roles (technical, curatorial, non-expert, collaborator)?

How have these roles changed with the use of digital media?

To what extent do stakeholders share the same goals around the digital heritage resource?

What roles do stakeholders have in the decision-making process?

And how does this translate into sustainable or unsustainable management of the digital heritage resource?

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+Digital practices

How is digital heritage modelled by the language and technologies a digital media service uses?

What are the assumptions in the software analytics packages that sit at the backend of these services, and how do they shape museum’s digital heritage practices?

How do the types of communication enabled in a given digital media platform contribute to establishing common goals around a digital heritage resource?

Which curatorial practices are applicable to digital media? Which ones are not?

Which digital media practices enrich digital heritage, which ones pollute it?

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+Museum of London

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Frazer Swift

There’s a much greater emphasis now on

engaging learners interactively so rather

than the museum being a teacher and

just transmitting information

It’s a two way process and we think much

more about the learning needs of visitors

and tailor what we do to their needs we

tend to talk more about learning than

education

Education has connotations of instructions,

whereas what we want to do is have a

dialogue with people as opposed to

being a formal didactic approach so we

use lots of actors and storytellers and

people doing things as opposed to

people passively receiving.’ (Wu 2009)

Director, Clore Learning Centre

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Image sources: Museum of London, Ana Sanchez Laws

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Cathy Ross:

‘Our whole story of London needed refreshment. The old galleries tell the story of London in quite an inward looking way: it was the story of the city, of the infrastructure, the roads, the search, the transport, very much looking inwards. These galleries were done in the 1970s 80s and 90s so there were some stories that we are interested in today, like migration and identity, that were just not in there. We wanted to tell a new story of London with new emphasis on it, new points of interest. We have two narratives. One is London’s relationship with the world so it is much more outwards looking… we have these two big narratives: London and the world and the other one is London and people, people coming to London from the world. In both of these we wanted very much to underline change, so we have got how London changes the world how the world changes London and how people change London and London changes people.’ (Wu 2009)

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RenderingPlanned redesign of café area

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Completed café area

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Interactive in twentieth century

galleriesUsing multitouch screens to present Charles Booth’s map of

London Poverty in 1887-9

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World War 2 display

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Image sources: Museum of London, Ana Sanchez Laws

Old galleries Redesigned galleries

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Bilkis Mosodik:

‘Our site is not tailored for just one general visitor. There is the visitor, tourists, the researchers, academics, students who want to research and then we have other museums who want to find out what we are doing. It is four audiences rather than one… so each part is tailored towards different audiences. Our learning section would be very different from exhibition section, but our collection section is quite different, because that is for researchers… The whole site is not one audience: each part of the site has different voice for different audiences and needs’ (Wu 2009)

http://www.museumoflondon.org.uk/london-wall/

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Bilkis Mosodik:

‘(The blog helps) reach out to people

as MOL employees and showcase the

expertise within the MOL. We are not

just about artefacts and gallery

exhibition events, we are actually more

than that: we are expertise. Every

curator has an expertise that is

valuable, and is showcasing that.’ (Wu

2009)

http://www.mymuseumoflondon.org.u

k/blogs/

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+ Cathy Ross‘We are not typical of London museums, we are

not about collections of objects but about

stories and every object has to be eloquent

about the story of London. We have never been

about collections of objects but about

engagement and you may say that is the

corporate culture.’ (Wu 2009)

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+Augmenting the Garden of Australian Dreams

(GoAD) at the National Museum of Australia (NMA)

Ana Sanchez Laws / Stephen Barrass

In collaboration with Cath Styles at NMA and 150 students from Cross Media

Production, UC

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The GOAD project – Stephen Barrass, Ana Sanchez Laws

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+The Tasks

1. Walk around and find out what is there.

2. While walking around think about a Journey through the space that could be connected to form a story of some kind.

3. Select at least 5 waypoints along the Journey - graphic, sculptural, geographic, sonic, etc.

4. Document each waypoint using any or all of photos, sound recordings, sketches and notes.

5. Take focussed, close up, evenly lit photos of each waypoint that can be used for image-based search and recognition using Google Googles or Layar Vision.

6. Take a note of the location and/or GPS coordinates of each waypoint.

7. Upload the material to ABC Pool

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http://pool.abc.net.au/projects/my-tribe-cross-media-journeys-through-goad

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http://cmyk.site90.net/wkshop12/

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+Evaluation

Use case scenarios

"- I would hope that there would be access to a strong wifi connection to make browsing layar easy.

- I would hope that the weather would be slightly cloudy so that use of the device would be easier - e.g. there would be no sun glare on the screen causing the users vision be impacted negatively.

- I would hope that all of the webapp content is placed correctly, so not to cause any confusion and to keep continuity and also that all links were working and up to date.

- I would hope that all of the journeys were created thoughtfully and in a way that interests all users."

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+Evaluation

Expert heuristic evaluation

"GOAD Portal Redesign Of The Design and Layout: The My Journey projects are quite visually appealing, and engaging pieces of work, that the GOAD Portal home pages should reflect the tone of the works about to be viewed. This will consist of a different colour scheme throughout the site, modern aesthetic features and include more references to the museum.

Instructions: Step by step directions that detail the My Journey process. Steps will detail navigation to the museum, GOAD instructions, Layar accessibility and Descriptions of common terms.

Simple Markers: Consistent waypoint markers will reduce clutter within the map, and document journeys in an orderly fashion.

Marker Key/Index: A marker key or index will make it easier for viewers to differentiate waypoints. Key could vary from a number, colours, and icon system.

Less Journeys: Fewer journeys will effectively reduce the clutter of waypoints on the map, and points that appear when viewed in Layar. Fewer waypoints also means efficient download time and improve accessibility to the site.

Filters and Tags: A search system regarding waypoint content makes navigation throughout the site and map more efficient.

Audio Waypoints: Audio elements could be introduced in order to cater to a larger sgment of audience, ranging from children who aren’t adept to reading and/or the vision impaired audience."

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+Evaluation

User observation

"User Observation

1. Discuss how well the user performed the task, and what you observed in the process The tester knew how to get to the web apps but she had trouble clicking on any of the inks. She then eventually zoomed out to fix the problem but she took a while to find Citrusurfer's waypoint due to my lack of communicating the location properly. Once she found the link it was all good from there. She read the waypoint and once she was done she found Artshesaid's waypoint. There was no link to the web app but after being informed of the url she was able to easily navigate her way through the web app. The tester found it easier to navigate after a few attempts of having a go at the map to figure out the controls. Once she had that down pat it was all good from there.

2. Did the user testing uncover different problems and issues or were they as predicted in the expert heuristic evaluation ? The tester had difficulty differentiating and locating the web apps from one another as there are a lot that appear in clusters all over the map. She had difficulty controlling the map as predicted in the heuristic evaluation and also discover Artshesaid's missing link. Other than that there were no major issues.”

3. Based on your combined observations, how would you improve the WebApp to improve the performance in the task ? To improve the web app I would make navigation clear and introduce the function of searching for a particular app to make navigation easier instead of looking at each waypoint through the clutter. A search bar would make a world of difference, maybe even a section with key words to find each way point or a list of the waypoint next to the map that will show where each waypoint is when you hover/click on it."

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+Final filtering

Students were asked to 'favorite' journeys from their peers

The top journeys were then distributed amongst an expert

panel (a curator, an official from NMA, the instructors, and

guest lecturers).

The panel selected 10 journeys which were collected in Layar

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+Bazinga’s journey

Waypoint 1 - Home

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+Bazinga’s journey

Waypoint 2 - Fence

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+Redesign of one journey in Aurasma

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+Challenges

Our students were much more comfortable producing media

than evaluating it; participation was not as big an issue as

filtering or cataloguing content

Peer-review may help with scaling problems, but experts need

to guide the process

Experimenting, failing, learning, re-doing, un-doing are the

pathways to innovation – universities want to support this

process

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https://edutangible.wordpress.com/

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The Wearable Museum,

a.k.a. Perfect Memory?

Antecedents: MIT Wearable

Computing Lab

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3D models of prehistoric tools, by Smithsonian Exhibits Central

Thomas Jefferson replica (3D printed)

Smithsonian National Museum of

African-American History

3D printing

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http://www.embl.de/aboutus/communication_outreach/media_relations/2013/130123_Hinxton/ENGLISH_release_230113_Goldman_Birney.p

‘Ever-Lasting’ Storage Media for Digital Information?

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+Digital Treasures PhD Program

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Some Thoughts fromBenkler’s ‘The Wealth of Networks’

Ostrom’s ‘Institutional Analysis and Development (IAD) Framework’

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For Benkler, there is an emerging networked information economy,

which is:

‘1. an economy centered on information and cultural production, and

the manipulation of symbols.

2. a communications environment interconnected in a pervasive

network—the phenomenon we associate with the Internet.’

Benkler, Y. 2006, The Wealth of Networks: How social production transforms markets and freedom.

New Haven: Yale University Press. Also released under a Creative Commons License.

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Decentralization and the rise of the ‘soft’ digital products is key

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‘culture is becoming

more democratic: self-

reflective and

participatory’. (Benkler 2006)

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Two pressing questions about cultural production for Benkler:

- ‘To what extent will resources necessary for information production and

exchange be governed as a commons, free for all to use and biased in their

availability in favor of none?

- To what extent will these resources be entirely proprietary, and available only to

those functioning within the market or within traditional forms of well funded

nonmarket action like the state and organized philanthropy?’

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‘The practice of producing culture

makes us all more sophisticated

readers, viewers, and listeners, as

well as more engaged makers.’ (Benkler 2006: 275)