Ecommerce Statistics of Vietnam and other SEA countries

23
2014 The Ultimate Guide to E-Commerce Statistics in Southeast Asia & Vietnam 1/vn.ecommercemilo.com 2/ecommercemilo.com

description

Ecommerce Statistics of Vietnam and other SEA countries! For more information, you can visit vn.ecommercemilo.com for Vietnamese version, or ecommercemilo.com for English version. Hope you guys enjoy this statistic!

Transcript of Ecommerce Statistics of Vietnam and other SEA countries

Page 1: Ecommerce Statistics of Vietnam and other SEA countries

2014 The Ultimate Guide to E-Commerce Statistics in Southeast Asia & Vietnam 1/vn.ecommercemilo.com  2/ecommercemilo.com  

Page 2: Ecommerce Statistics of Vietnam and other SEA countries

Why they are here?

Page 3: Ecommerce Statistics of Vietnam and other SEA countries

Beautiful beaches?

Photo  credits:  Myshaadiwale  

Page 4: Ecommerce Statistics of Vietnam and other SEA countries

Source:  World  Bank  

Internet  penetra<on  in  Singapore,  Malaysia,  Vietnam,  Philipinnes  is  now  growing  faster  than  the  world’s  average  !  

Page 5: Ecommerce Statistics of Vietnam and other SEA countries

17m  

In  2011,  the  Internet  users  in  Southeast  Asia  was…  

4m  

36m  

11m  

28m  

22m  

Source:  Euromonitor  

Total  118m  Internet  Users  In  “Big  6”  SEA  countries  

Page 6: Ecommerce Statistics of Vietnam and other SEA countries

21m  

   

17m  

In  2016,  the  Internet  users  in  Southeast  Asia  will  be…  

4m  

11m  

28m  

22m  

Source:  Euromonitor  

21m  

80m  

43m  

36m  

36m  

Total  205m  Internet  Users  In  “Big  6”  SEA  countries  

Page 7: Ecommerce Statistics of Vietnam and other SEA countries

Source:  Euromonitor  

In  2011…  

Retail  Market   E-­‐Commerce  Market  

0.8%  

0.33%  

2.30%  

0.25%  

0.30%  

0.6%  

%   EC  Penetra<on  rate,  not  inclusive  of  services  

Page 8: Ecommerce Statistics of Vietnam and other SEA countries

Source:  Euromonitor  

In  2016…  

Retail  Market   E-­‐Commerce  Market  

1.4%  

0.47%  

3.86%  

0.71%  

0.54%  

0.94%  

%   EC  Penetra<on  rate,  not  inclusive  of  services  

Page 9: Ecommerce Statistics of Vietnam and other SEA countries

How’s southeast asia online users like? How’s southeast asia online users like? How’s southeast asia online users like? How’s southeast asia online users like? How’s southeast asia online users like? How’s southeast asia online users like?

Page 10: Ecommerce Statistics of Vietnam and other SEA countries

Source:  comScore  

Southeast Asia online populations are relatively young

… who spend much of their time online

Page 11: Ecommerce Statistics of Vietnam and other SEA countries

Photo  credit  dulich.chudu24.com  

Focus on Vietnam

Page 12: Ecommerce Statistics of Vietnam and other SEA countries

Source:  We  are  Social,  2014  

Page 13: Ecommerce Statistics of Vietnam and other SEA countries

Source:  We  are  Social,  2014  

Page 14: Ecommerce Statistics of Vietnam and other SEA countries

Source:  We  are  Social,  2014  

Page 15: Ecommerce Statistics of Vietnam and other SEA countries

Source:  We  are  Social,  2014  

Page 16: Ecommerce Statistics of Vietnam and other SEA countries

Source:  We  are  Social,  2014  

Page 17: Ecommerce Statistics of Vietnam and other SEA countries

Source:  We  are  Social,  2014  

Page 18: Ecommerce Statistics of Vietnam and other SEA countries

Online  Commerce  Market  Size  

Source:  Euromonitor  

Page 19: Ecommerce Statistics of Vietnam and other SEA countries

Online  Commerce  Top  Categories  

Source:  Euromonitor  

In  2014…   In  2016…  

This  is  exclude  hotel  booking,  travel  packages,  online  insurance,  

and  movie  <ckets    

Page 20: Ecommerce Statistics of Vietnam and other SEA countries

Vietnam  Online  Commerce  Top  Categories  

Page 21: Ecommerce Statistics of Vietnam and other SEA countries

Online  Commerce  Top  Popular  Categories  

Page 22: Ecommerce Statistics of Vietnam and other SEA countries

Bài  viết  <ếp  theo:  Liệu  Amazon  có  đánh  mất  ĐNÁ  vào  tay  Lazada?  Source:  comScore  

Page 23: Ecommerce Statistics of Vietnam and other SEA countries

Brought  to  you  by      

vn.ecommercemilo.com  ecommercemilo.com  

i.com/ecommercemilo  

E-­‐Commerce  Insights