Ecommerce Statistics of Vietnam and other SEA countries
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Transcript of Ecommerce Statistics of Vietnam and other SEA countries
2014 The Ultimate Guide to E-Commerce Statistics in Southeast Asia & Vietnam 1/vn.ecommercemilo.com 2/ecommercemilo.com
Why they are here?
Beautiful beaches?
Photo credits: Myshaadiwale
Source: World Bank
Internet penetra<on in Singapore, Malaysia, Vietnam, Philipinnes is now growing faster than the world’s average !
17m
In 2011, the Internet users in Southeast Asia was…
4m
36m
11m
28m
22m
Source: Euromonitor
Total 118m Internet Users In “Big 6” SEA countries
21m
17m
In 2016, the Internet users in Southeast Asia will be…
4m
11m
28m
22m
Source: Euromonitor
21m
80m
43m
36m
36m
Total 205m Internet Users In “Big 6” SEA countries
Source: Euromonitor
In 2011…
Retail Market E-‐Commerce Market
0.8%
0.33%
2.30%
0.25%
0.30%
0.6%
% EC Penetra<on rate, not inclusive of services
Source: Euromonitor
In 2016…
Retail Market E-‐Commerce Market
1.4%
0.47%
3.86%
0.71%
0.54%
0.94%
% EC Penetra<on rate, not inclusive of services
How’s southeast asia online users like? How’s southeast asia online users like? How’s southeast asia online users like? How’s southeast asia online users like? How’s southeast asia online users like? How’s southeast asia online users like?
Source: comScore
Southeast Asia online populations are relatively young
… who spend much of their time online
Photo credit dulich.chudu24.com
Focus on Vietnam
Source: We are Social, 2014
Source: We are Social, 2014
Source: We are Social, 2014
Source: We are Social, 2014
Source: We are Social, 2014
Source: We are Social, 2014
Online Commerce Market Size
Source: Euromonitor
Online Commerce Top Categories
Source: Euromonitor
In 2014… In 2016…
This is exclude hotel booking, travel packages, online insurance,
and movie <ckets
Vietnam Online Commerce Top Categories
Online Commerce Top Popular Categories
Bài viết <ếp theo: Liệu Amazon có đánh mất ĐNÁ vào tay Lazada? Source: comScore
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vn.ecommercemilo.com ecommercemilo.com
i.com/ecommercemilo
E-‐Commerce Insights