APF Media Pack

REPORTING TO THE ASIA PACIFIC FIRE PROTECTION AND FIRE SERVICE INDUSTRYREPORTING TO THE ASIA PACIFIC FIRE PROTECTION AND FIRE SERVICE INDUSTRY

ASIA PACIFIC FIRE MAGAZINEASIA PACIFIC FIRE MAGAZINE

An MDM PUBLICATIONIssue 35 – September 2010

www.mdmpublishing.com

An MDM PUBLICATIONIssue 35 – September 2010




An MDM PUBLICATIONIssue 36 – December 2010


An MDM PUBLICATIONIssue 36 – December 2010




An MDM PUBLICATIONIssue 38 – June 2011




MDM Publishing Ltd.W O R L D W I D E M E D I A

MEDIA PACKASIA PACIFIC FIRE MAGAZINEASIA PACIFIC FIRE MAGAZINE



An MDM PUBLICATIONIssue 33 – March 2010
















Reporting on Fire Protection, Fire Fighting and Rescue throughout

the Asia Pacific Region


ASIA PACIFIC FIRE is the only fire industry magazine tofocus its entire attention on the 16 key countries that make upthe Asia Pacific Region. It is also invaluable to readers andadvertisers alike in that it covers every aspect of fire fighting, fire protection and rescue in a single title. From the reader’sstandpoint, it provides unique coverage that is 100% appropriateto the region; for the advertiser selling into Asia Pacific economicpowerhouse, it delivers a precisely targeted readership with no“wastage”, ensuring the best return for the advertising spend.

ReadershipExtensive and on-going research over the past decade hasenabled Asia Pacific Fire to pinpoint 7,000 key decision-makingprofessionals across the region. Unlike other fire titles that have anominal circulation in the region, APF’s entire readership is basedin Asia Pacific, enabling the magazine to accurately – indeed,uniquely – reflect the region’s fire safety marketplace.

However, with such a pin-point focus on the Asia Pacific region, itis hardly surprising that, from what readers report, each edition isread by three or four colleagues, delivering a total readership ofmore than 20,000. The result is that APF can justly lay claim tobeing the preferred reading of fire fighting and rescueprofessionals in:

With a readership comprising:

Fire Eng Consultants, Building Services Specifiers and ArchitectsFire Safety OfficersStandards, Certification and Approvals OrganisationsFire Chiefs and Deputy Fire ChiefsFire Fighting and Rescue Equipment and Procurement OfficersIndustrial, Commercial, Public Sector, Airport and Mass Transit Facility ManagersEmergency Response ManagersDisaster Recovery ManagersTraining OfficersSystem InstallersContractors

Advertisers marketing products and services throughout Asia Pacificrecognise APF not merely as the best magazine with which to reach theregion – many acknowledge it to be the only magazine that deliversconsistently the essential geographic coverage and quality readership.

Unrivalled EditorialAlthough published in the UK, Asia Pacific Fire is a truly Asia Pacifictitle with its editorial team based in Australia. This ensures therelevance of the editorial to the region, much of which is written bywell-known experts in fire fighting, fire protection and rescue, settingthe magazine apart from other titles that address either just one aspectof the market or direct much of their attention outside the region.

Every edition of the magazine contains the latest technicaldevelopments in applications, equipment, techniques and training toensure its broad appeal. Care is also taken to reflect the particular fireprotection, fire fighting and rescue challenges across the entire region.

The news pages ensure that readers are kept up to date on the latestproducts to come onto the Asia Pacific market, while Product Profilesdeliver in-depth products reviews.

AustraliaBruneiHong KongIndiaIndonesiaJapanMalaysiaMyanmar

New ZealandPapua New GuineaPhilippinesPeople’s Republic of ChinaSingaporeSouth KoreaTaiwanThailand

FIRE PROTECTION READER PROFILE

FIRE SERVICE READER PROFILE

Online Magazine and Advertising OpportunitiesAsia Pacific Fire can be accessed online at the new MDM website atwww.mdmpublishing.com, where visitors can get fast and realistic accessto a digital version of the magazine using the most up-to-date page-turningsoftware. Archived editions of the magazine are also online, greatlyextending advertisers’ brand awareness far beyond the edition’s coverdate.

The technology allows advertisers and readers to email links to customersand prospects. Each advertisement in the Digital Edition, has a live linkadded that takes the reader directly to the advertisers’ website. This isincluded within the cost of any advertisement.

Distributor and Representative Office ListingsIn each issue there is a Distributor & Representative Office Listings sectionwhich is only for the companies advertising in each specific issue. Thislisting gives our readers the opportunity to contact your local Distributorsand Representative Offices directly furthering your chance of selling yourproducts.

APF E-NewsletterThe latest advertising opportunity is the monthly APF E-Newsletter, whichcontains a reader-focused mix of industry news and product announcements.This too offers readers the facility to link to APF pages or the advertisers’own website.

Asia Pacific Fire (APF) Magazine• Reporting on fire protection, fire fighting and rescue throughout the Asia

Pacific region.• Targeted and carefully assessed readership comprising industry

professionals, buyers and decision makers in the Asia Pacific region.• Cost-effective advertising through print and online editions and

newsletters.• Respected, relevant and well-read editorial content produced in the

region.• The first choice of many “blue chip” advertisers.

APF Magazine is published four times a year – March, June, Septemberand December.

For more information on advertising and promotional opportunities in APF,please contact APF’s publisher:

Mark SetonTel: +44 (0) 1935 426 428 Fax: +44 (0) 1935 426 926Email: [email protected]: www.mdmpublishing.com

For more information on editorial opportunities please contact APF’s editor:

Graham CollinsTel: (Australia): +61 (0) 7 3123 4435 (UK): +44 (0) 844 704 6686 (USA): +1 (347) 748 9084Email: [email protected]

APF . . . Reporting on Fire Protection, Fire Fighting and Rescue throughout

the Asia Pacific Region

Fire Service Readers = 52%

Fire Protection Readers = 48%

Contractors &Installers = 22%

OEMʼs and Distributors = 13%

Specifiers = 56% End-Users = 9%

Deputy Fire Chiefs = 30%Fire Chiefs

= 25%

End-Users = 10%

Equipment/ProcurementOfficers = 35%

READER PROFILES

MDM Publishing LtdThe Abbey Manor Business Centre, The Abbey, Preston Road, Yeovil, Somerset BA20 2EN UK

Tel: +44 (0) 1935 426 428 Fax: +44 (0) 1935 426 926 Email: [email protected] Website: www.mdmpublishing.com

To discuss advertising opportunities: call Mark Seton on +44 (0) 1935 426428or email [email protected]

To discuss editorial opportunities: call Graham Collins on +61 (0)7 3123 4435 or email [email protected]


2012 FEATURESSCHEDULE


MARCH 2012Regular featuresEditorial commentNFPA forewordNewsProduct profilesEventsCodes & standards

ApplicationsOffshore protection and firefightingUtility and high-hazard protectionDisaster recovery

EquipmentFire detection: aspirating smoke detectionFire suppression: water-based systemsPassive protection: fire-resistant glazingFirefighting: pumpsFirefighting: PPE (clothing)Rescue: thermal imaging cameras

TechniquesUSAR rescueBusiness-critical asset protection

TrainingConfined space and structural collapse trainingExtrication training

SEPTEMBER 2012Regular featuresEditorial commentNFPA forewordNewsProduct profilesEventsCodes & standards

ApplicationsWildfire firefightingPetrochemical protection and firefightingMarine and shipboard protection and firefighting

EquipmentFire detection: video detectionFire detection: beacons and soundersFire suppression: foam concentratesPassive: paints and coatingsFirefighting: hoses and nozzlesRescue: gas detectionRescue: collapse and confined space equipment

Techniques Firefighter communicationPPV

TrainingUSAR trainingTraining software

JUNE 2012Regular featuresEditorial commentNFPA forewordNewsProduct profilesEventsCodes & standards

ApplicationsHigh-rise protection and firefightingPublic assembly building protectionMass transit protection

EquipmentFire detection: voice alarmsFire suppression: gaseous systemsPassive protection: fire-rated cablesFirefighting: foam and water monitorsFirefighting: whatʼs new in vehicle designFirefighting: PPE (helmets, gloves and boots)Rescue: hydraulic extrication and rescue tools

TechniquesIncident command and controlSpecial rescue techniques: rope, flood and river

TrainingHazmat / CBRN Training Wildfire / bushfire training

DECEMBER 2012Regular featuresEditorial commentNFPA forewordNewsProduct profilesEventsCodes & standards

ApplicationsAirport protection and firefightingLPG and LNG protection and firefightingTunnel protection

EquipmentFire detection: flame, smoke and heat detectionFire suppression: portable extinguishersFire suppression: clean agents and sustainabilityFirefighting: foam proportioning and deliveryFirefighting: new firefighting vehiclesRescue: breathing apparatusRescue: portable lighting

TechniquesDecontaminationRTA rescue

TrainingFirefighter trainingTraining simulators

COVERS: £2,310 €2,735 $3,795

DOUBLE PAGE SPREAD: £2,975 €3,495 $4,895

FULL PAGE: £1,750 €2,100 $2,875

HALF PAGE: £1,175 €1,395 $1,945

QUARTER PAGE: £675 €825 $1,095


AdvertisementRate Card


For more information please contact Mark Seton at MDM PUBLISHING Ltd.

The Abbey Manor Business Centre, The Abbey, Preston Road, Yeovil, Somerset, BA20 2EN, UK

Tel: +44 (0) 1935 426 428 Fax: +44 (0) 1935 426 926Email: [email protected] Website: www.mdmpublishing.com

COVERS: A$3,675 S$4,875 ¥365,000

DOUBLE PAGE SPREAD: A$4,715 S$6,275 ¥467,500

FULL PAGE: A$2,785 S$3,695 ¥275,000

HALF PAGE: A$1,875 S$2,495 ¥185,000

QUARTER PAGE: A$1,095 S$1,450 ¥107,500


TechnicalSpecifications


TECHNICAL SPECIFICATIONS (W X H)

Double Page Spread (With Bleed) 426mm x 303mm

Full Page (With Bleed) 216mm x 303mm

Full Page (No bleed) 210mm x 297mm

1/2 Page Landscape 182mm x 128mm

1/2 Page Vertical88mm x 266mm

1/2 Page Island109mm x 175mm

1/4 Page Vertical Strip 60mm x 266mm

1/4 Page Standard88mm x 128mm

1/4 Page HorizontalStrip 182mm x 60mm

When supplying a Full Page advertisement with bleed, please ensure that any type is atleast 5mm from the trim.

Please email high resolution pdf to [email protected] or upload to our ftp site atftp://mail.mdmpublishing.com.

Please note a username and password will be required when using the ftp site, [email protected] prior to uploading.

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