2013 Oracle Publishing Media Kit Final

19
CONTACTS ADVERTISING SPECS Oracle Publishing Group Media Kit 2013

description

 

Transcript of 2013 Oracle Publishing Media Kit Final

CONTACTSADVERTISING SPECS

Oracle Publishing Group Media Kit 2013

2

CONTACTSADVERTISING SPECSCONTENT CREATION ONLINE PROGRAMS DEMAND GENERATION CONTACT

2

The Oracle Publishing Group is pleased to bring you the 2013 Media Kit—a concise view of the latest go-to-market programs and tools to help you increase pipeline and sales.

• Largest and most loyal Oracle audience• Annually renewed and audited Oracle lists • Longest running and most trusted resource of Oracle news and information

An integrated marketing approach that utilizes a mix of print, digital, mobile and social programs providing you with a fast start to the brand awareness and lead generation that you need. Contact your partner marketing representative to get the best program and most competitive rates for your marketing needs.

We welcome your comments and suggestions.

Please e-mail: [email protected]

WELCOME

ORACLE MAGAZINE PROFIT MAGAZINE JAVA MAGAZINE ORACLE INDEPTHNEWSLETTERS MARKETING SERVICES CONTACTSADVERTISING SPECS

3

Oracle Magazine

4 Audience 5 Advertising Rates 6-7 Editorial Calendar

Profit: Technology Powered. Business Driven.

8 Audience 9 Adverising Rates 13 Editorial Calendar

Java Magazine

11 Audience 12 Advertising Rates 13 Editorial Calendar

Magazine Advertising Specifications

14 Advertising Specifications and Materials Submission Information

Oracle InDepth Newsletters

15 News and Information for Oracle Applications and Technology Solutions

Marketing Opportunities

16 Online Programs 17 Demand Generation 18 Creative Resources

Contacts

19 Partner Marketing Representatives

TABLE OF CONTENTS

ADVERTISING SPECS

4

Oracle Magazine is the largest IT publication with a combined print and digital circulation of 550,000 worldwide. Advertising in Oracle Magazine gives you the ability to build brand awareness and generate leads to your audience of global IT management, programmers, developers, and DBAs.

Digital EditionOracle Magazine offers digital subscriptions and an opportunity for advertisers to connect with readers like never before through direct links from ads and other digital-specific ad programs including inserts, video, audio, and surveys. View Here

Distribution*Global: 550,000 (print 397,992; digital 152,008) U.S. 42% Canada 3%

Latin America 10%

Americas Total 55%

APAC 23%

EMEA 22%

Event Distribution: Oracle OpenWorld, Collaborate, Oracle Executive CIO Summits, User Group Events, Oracle Tech Days, Oracle Architecture Days, Field Marketing, and Field Sales

Frequency: Bimonthly (six issues per year)

Audience: IT management, DBAs, and Developers

Reach the Right Audience**• 79% have IS/IT management/staff

• Average company size of readers is 13,144

• Readers are:

• 92% male

• Median age: 39.3 years

• 94% graduated college or better

• 82% evaluate, specify, recommend, or authorize the purchase of products and services for their company

• Readers anticipate their organization will spend an average of US$313,000 on computer hardware, software, peripherals, and services for your location over the next 12 months

• An average of two other people read the respondents’ copy of Oracle Magazine, generating three Readers per Copy (RPC), which means your ad reaches 1,548,000 readers

• 53% make purchasing decisions based on third-party ads in the magazine

• Subscribers’ IT spending on Oracle products is six times greater than that of nonsubscribers

*Publisher’s own data

**From our latest readership survey

100% of Oracle Magazine subscribers are currently employed by companies listed on the 2010 Fortune 100 ranking.

AUDIENCE

ORACLE MAGAZINE PROFIT JAVA MAGAZINE ORACLE INDEPTHNEWSLETTERS

MARKETINGOPPORTUNITIES CONTACTSADVERTISING SPECS

CONTACTSADVERTISING SPECS

Advertising Rates: Includes print, digital and mobile Rate Base: 550,000

Ad Sizes 1x 3x 6x 9x 12x

Spread $39,995 $38,400 $36,950 $35,860 $34,770

Full Page $20,620 $19,690 $18,940 $18,280 $17,820

½ Page $13,320 $12,745 $12,285 $11,800 $11,490

¼ Page $8,250 $7,895 $7,575 $7,350 $7,100

Premium Position Charges: Premium position charges apply in addition to the earned page rate.Cover 4 +30% Cover 3 +15%Cover 2, page 1 +25% First 20 pages, special position +10%

5Continued on page 6

ADVERTISING RATES

ORACLE MAGAZINE PROFIT JAVA MAGAZINE ORACLE INDEPTHNEWSLETTERS

MARKETINGOPPORTUNITIES CONTACTSADVERTISING SPECS

ORACLE MAGAZINE JAVA MAGAZINE CONTACTSADVERTISING SPECSPROFITMARKETING

OPPORTUNITIESORACLE INDEPTH

NEWSLETTERS

6

Oracle Magazine Editorial CalendarIssue Features Special Partner Section Bonus Distribution Deadlines

Jan/Feb Oracle Excellence Awards Oracle OpenWorld Attendees Ad close The Oracle Magazine Editors’ Choice Awards are now the Oracle Developer Days November 9, 2012 Technologist of the Year Awards, under the Oracle Excellence Materials due Awards banner. Learn how the 2012 CIO of the Year, Technologist November 14, 2012 of the Year, and select Oracle Excellence Award winners stand out with Oracle products and technologies.

Mar/Apr The Cloud Database Cloud Computing Collaborate ‘13 Ad close Oracle Database has always been the leading enterprise relational Oracle Developer Days January 11, 2013 database, and it has continuously evolved to support object Materials due technology, internet computing, and more. Learn how the latest January 16, 2013 Oracle Database release changes technology and changes the cloud.

Open to the Public Moving to a public cloud environment must do more than relocate your on-premises IT challenges. Your public cloud must be secure and standards-based to keep your information safe and your business agile. See how Oracle Cloud delivers a secure, portable, and low-cost public cloud for your business.

May/Jun The Enterprise: Social Oracle Developer Days Ad close The social enterprise is about connecting employees, partners, Oracle Tech Days March 15, 2013 customers, and projects more effectively, efficiently, and productively. Materials due See how organizations weave social networking into the fabric of March 20, 2013 their enterprise computing platforms with Oracle technologies. Counting on SPARC The SPARC processor recently turned 25 years old and is getting faster and more efficient. From the T3 to the T4 and beyond, read how Oracle is delivering better-performing SPARC chips and systems to better-performing businesses.

Editorial Calendar Subject to Change

EDITORIAL CALENDAR

ORACLE MAGAZINE JAVA MAGAZINE ORACLE INDEPTHNEWSLETTERSADVERTISING SPECSPROFIT

MARKETINGOPPORTUNITIES CONTACTS

Oracle Magazine Editorial Calendar (Continued)

Issue Features Special Partner Section Bonus Distribution Deadlines Jul/Aug Systems Engineered to Work Together Exastack Partners Oracle Developer Days Ad close The Oracle Exadata Database Machine was the first of many Oracle Oracle Tech Days May 10, 2013 engineered systems—hardware and software engineered to work Materials due together. Businesses are now using multiple connected Oracle May 15, 2013 engineered systems for online transaction processing, data warehousing, big data, analytics, and more. Read how organizations are combining Oracle engineered systems for a better-engineered enterprise and a better bottom line.

Storage: A Growth Story Engineered storage systems combine the best hardware and software to enable your business to handle exponential data growth. Learn how organizations are managing more information and improving system performance and storage reliability with Oracle engineered storage solutions.

Sept/Oct Architecture as a Service Oracle OpenWorld - SF Ad close Whether your business technology services are in a public cloud, private Oracle Developer Days July 19, 2013 cloud, or traditional data center, a solid SOA [service-oriented architecture] Materials due foundation delivers the best service integration and performance—and the July 24, 2013 best return on your technology investments. Read how Oracle Fusion Middleware solutions—including Oracle SOA Suite—enable the building, deployment, and management of modern, high-performing, and efficient business services. Analytics for Business Getting the best information and performance out of your analytics in the information-explosion era can be challenging. See how organizations are using the latest Oracle Business Intelligence analytics technologies to get the timely information they need to make mission-critical decisions.

Nov/Dec Big Opportunity UKOUG Conference Ad close Datasets can grow so large that traditional approaches for working with September 13, 2013 data are no longer practical. So what’s the solution? See how Oracle Materials due technologies for working with “big data” are delivering big value to September 18, 2013 businesses.

On the Road Tablet computers and smart phones are here, and people expect enterprise computing capabilities on these devices yesterday. Read how organizations are using Oracle mobile technology to drive enterprise computing forward.Editorial Calendar Subject to Change

EDITORIAL CALENDAR

7

ADVERTISING SPECS

Profit: Technology Powered. Business Driven.Each issue of Profit provides the tools and business insight for the enterprise class, business leaders and decision makers to determine how to build a better business using Oracle technology. As IT and Business grow closer together, we will continue to produce stories that provide new and existing customers with insight on how to innovate in their businesses and make the most of their IT investments.

With a combined print and digital circulation of 110,000, you have the unique opportunity to influence an exclusive audience of top executives and decision-makers worldwide.

Digital EditionProfit now offers digital subscriptions and an opportunity for advertisers to connect with readers like never before through direct links from ads and other digital-specific ad programs. View Here

Distribution*Global: 87,000 (print—includes key C-level events and executive airport lounges—59,314; digital 27,686)U.S. 52% Canada 5% Latin America 8% Americas Total 65% APAC 14% EMEA 21%

Event Distribution: Oracle OpenWorld, Collaborate, Oracle Executive CIO Summits, Oracle CFO Summits, User Group Events, Oracle Application Days, Field Marketing, and Field Sales

Frequency: Four issues per yearAudience: C-level and IT executives

Place Your Message into the Hands of Decision-Makers**• 54% are in IT/IS management/staff, while 43% are corporate management/staff

• Average company size of readers is 10,969

• Respondents are:

• 92% male

• Median age: 39.4 years

• 95% graduated college or better

• 90% are involved in evaluating, specifying, recommending, or authorizing the purchase of products and services for their company

• Readers anticipate their organization will spend an average of US$327,000 on computer hardware, software, peripherals, and services for their location over the next 12 months

• An average of 2.4 other people read the respondents’ copy of Profit, generating 3.4 Readers per Copy (RPC), which means your ad reaches 374,000 readers

• 46% both visited a URL contained in/at the end of an article or visited an advertiser’s Website

*Publisher’s own data

**From our latest readership survey

8

87% of Profit subscribers are currently employed by companies listed on the 2010 Fortune 100 ranking.

AUDIENCE

ORACLE MAGAZINE PROFIT JAVA MAGAZINE ORACLE INDEPTHNEWSLETTERS

MARKETINGOPPORTUNITIES CONTACTSADVERTISING SPECS

ADVERTISING SPECS

9

Advertising Rates: Includes print, digital and mobile

Ad Sizes 1x 3x 4x 8x 12x

Spread $19,250 $19,890 $19,220 $18,715 $18,210

Full Page $10,060 $9,645 $9,330 $9,070 $8,825

½ Page $6,750 $6,505 $6,310 $6,160 $6,015

¼ Page $5.110 $4,945 $4,810 $4,715 $4,615

Premium Position Charges: Premium position charges apply in addition to the earned page rate.Cover 4 +30% Cover 3 +15%Cover 2, page 1 +25% First 20 pages, special position +10%

Profit Regular Features

Inside Oracle: Oracle news and interviews with the people behind the world’s most complete, open, and integrated business software and hardware systems company.

Leading Strategies: Insights from the CIOs who are changing the way IT impacts the bottom line.

Thought Leadership: Reports on the market trends that influence IT’s role in the business.

Luminaries: Reader-contributed column about the latest IT trends—directly from the people who know.

Questions and @nswers: Profit staff catches up with Oracle experts to find out more about how new Oracle solutions are changing business.

Profit Features: Customer success is built on IT heroism and a strong partnership with Oracle. Learn how Oracle solutions are solving problems in organizations around the world.

Videos, podcasts, and newsletters from Profit Online and the Profit digital edition

ADVERTISING RATES

ORACLE MAGAZINE PROFIT JAVA MAGAZINE ORACLE INDEPTHNEWSLETTERS

MARKETINGOPPORTUNITIES CONTACTSADVERTISING SPECS

ADVERTISING SPECS

10

Profit Editorial CalendarIssue Cover Feature Industry Focus Special Partner Section Bonus Deadlines Distribution

Feb Talent Management Public Sector Taleo Oracle OpenWorld Ad close The global economy is on the brink of a talent crunch: Attendees November 30, 2012 the growing demand for (and increasing scarcity of) Materials due knowledged workers and experienced managers is Industry Events December 5, 2012 demanding that executives take a new approach to talent management. Fortunately, new business practices and enterprise solutions—as well as the advent of social recruiting—are improving the odds of finding the right fit for an open position.

May Analytics Financial Services Oracle Validated Intergration (OVI) Collaborate ’13 Ad close The era of Big Data is here: the onslaught of information April 5, 2013 generated by internal and external business systems Industry Events Materials due continues to increase and shows no signs of abating. April 10, 2013 But what data is the most important to your corporate strategy? What data do you keep, how long do you keep it, and how much do you pay to have it on hand? Knowing the right questions to ask your data—and having the right tools to make the queries—is essential to getting the key business analytics you need to make the right strategic decisions.

Aug JD Edwards Manufacturing, Small- JD Edwards Oracle OpenWorld Ad close For four years, the JD Edwards community of partners and and medium-size June 21, 2013 customers has opened their doors to Profit to tell their stories business technology JD Edward Events Materials due of business success. Once again, Profit devotes a special issue June 26, 2013 to the past success and future vision of the JD Edwards product line, as well as a closer look at how Oracle enterprise systems can support the business processes and long-term growth of small- and medium-size businesses.

Nov Enterprise Cloud High Tech Cloud Oracle OpenWorld Ad close Oracle solutions ARE Cloud solutions—deploying powerful Attendees August 30, 2013 enterprise technology is now more a matter of customer choice Materials due than technological limitations. Anything is possible, whether that Industry Events September 12, 2013 means getting fast access to on-demand applications, building a private Cloud that delivers IT as a service across an organization, or building a hybrid model of on-premises installed IT and Cloud technology. How has this new flexibility changed the way IT strategy is executed and who is in charge?

Editorial Calendar Subject to Change

EDITORIAL CALENDAR

ORACLE MAGAZINE PROFIT JAVA MAGAZINE ORACLE INDEPTHNEWSLETTERS

MARKETINGOPPORTUNITIES CONTACTSADVERTISING SPECS

11

Java Magazine Java Magazine is published on a bimonthly basis in digital and mobile formats and is an essential source of knowledge about Java technology, the Java programming language, and Java-based applications for people who rely on them in their professional careers, or who aspire to. It includes:

Feature articles on Java customers

Java innovations and innovators

Java technical how-tos

Java news—product and partner

Java columnists

JUG and JCP news

Java events

Links to online Java communities, downloads, and code repositories

Videos and multimedia demos

Target Audience Corporate and independent developers, IT managers, architects, product managers, and students.

Job Function: Software engineers, developers, application development staff and management, software architects, enterprise architects, and executive management.

Circulation: Currently 131,000+

Distribution: Bonus distribution of more than 1 million members of the Java community through Java Developer Newsletter, JUGs, and outside-Java lists.

Georgraphical: EMEA 48% North America 30% APAC 10% LAD 12%

Contact your Partner Marketing Representative to request a

Java Magazine Media KitDigital EditionView Here

AUDIENCE

ORACLE MAGAZINE PROFIT JAVA MAGAZINE ORACLE INDEPTHNEWSLETTERS

MARKETINGOPPORTUNITIES CONTACTSADVERTISING SPECS

ADVERTISING SPECS

12

ORACLE MAGAZINE PROFIT JAVA MAGAZINE ORACLE INDEPTHNEWSLETTERS

MARKETINGOPPORTUNITIES CONTACTSADVERTISING SPECS

Additional Opportunities• Digital or video blow-in

Cover: $5,000 Inside: $2,500

• Leaderboard or Issue Sponsor: $10,000

• Java Developer Newsletter sponsor (Monthly distribution = 3.8 million) Premier sponsor: $7,500 Issue sponsor: $5,000

• List usage

Advertising Rates: Includes digital and mobile

Ad Sizes 1x 3x 6x 9x 12x

Full-page $10,000 $9,700 $9,300 $8,800 $7,800

½-page $6,500 $6,305 $6,045 $5,720 $5,070

¼-page $4,000 $3,880 $3,720 $3,520 $3,120

Product Watch $2,000 $1,940 $1,860 $1,760 $1,560

Premium Position Charges: Premium position charges apply in addition to the earned page rate.Inside Front Cover 20% 1st 15 pages 10%

ADVERTISING RATES

CONTACTSADVERTISING SPECS

13

Java Magazine Editorial CalendarIssue Feature Deadlines

Jan/Feb Embedded Java Ad close: December 7, 2012 Find out why the Java platform is the best technology for many embedded use cases. We look at the role of Java Materials due: December 10, 2012 in intelligent and connected embedded devices, which will soon outnumber desktops and mobile phones combined. Java in Action: Raspberry Pi Foundation Java Community Process Q&A: Credit Suisse

March/April The Community Issue Ad close: February 8, 2013 Community and Java go hand in hand. We’ll go deeper than usual in our community coverage. Topics include starting a conference, Materials due: February 15, 2013 educational opportunities at JUGs, starting or growing a JUG, the new international conferences, a look at the Adopt-A-JSR and Adopt-OpenJDK programs, Q&As with community leaders, JCP 2.0, and more.

May/June The Social Enterprise Ad close: April 19, 2013 Social functionality is entering the enterprise, from consumer-facing experiences to employee collaboration, but where does an Materials due: April 26, 2013 enterprise developer start? Find out what’s possible today with Java and social.

July/Aug Platform Convergence Ad close: May 31, 2013 What you need to know about the convergence of Java SE and Java ME. Materials due: June 7, 2013

Sept/Oct Java 8 Ad close: August 16, 2013 Java 8 is here. Here’s a guide to what you need to know to make the most of it. Materials due: August 23, 2013 PLUS: Duke’s Choice Awards

Nov/Dec Cloud Computing Ad close: October 4, 2013 A look at how is cloud computing changing development. Materials due: October 11, 2013 PLUS: Best practices in development

In every issue Java Nation: Community news, profiles, events, books, and more

Editorial Calendar Subject to Change

EDITORIAL CALENDAR

ORACLE MAGAZINE PROFIT JAVA MAGAZINE ORACLE INDEPTHNEWSLETTERS

MARKETINGOPPORTUNITIES CONTACTSADVERTISING SPECS

JAVA MAGAZINE ORACLE INDEPTHNEWSLETTERS CONTACTSPROFIT

MARKETINGOPPORTUNITIES

14

ADVERTISING SPECSORACLE MAGAZINE

Oracle Magazine and Profit Ad Dimensions

Ad Size Nonbleed (width x depth) Bleed (width x depth)Spread 15 1/4” x 9 7/8” * (387mm x 251mm) 16 1/2” x 11 1/8” (419mm x 283mm)

Full Page 7” x 9 7/8” (178mm x 251mm) 8 1/4” x 11 1/8” (210mm x 283mm)

1/2 Page Spread 15 1/4” x 4 7/8” (387mm x 124mm) 16 1/2” x 4 7/8” (419mm x 124mm)

1/2 Page (horiz.) 7” x 4 7/8” (178mm x 124mm) NA

1/2 Page (vert.) 3 3/8” x 9 3/4” (86mm x 248mm) NA

1/4 Page 3 3/8” x 4 7/8” (86mm x 124mm) NA

1/8 Page ** 3 3/8” x 2 5/8” (86mm x 62mm) NA

* includes inside margin and 1/4” (1/8” per page) gutter bleed allowance

** 1/8 page ads for Partner Solutions & Recruitment Advertising only

Trim size: 8” x 10 7/8” Live Area: 7” x 9 7/8” Material Requirements

1. Press Oracle Magazine and Profit are produced on heat-set web offset.

2. Magazine Specifications Trim size is 8” x 10 7/8” (203mm x 277mm), perfect bound.

3. Digital SpecificationsHigh-resolution PDF X/1a supplied to Oracle

Email Materials to:Jennifer Hamilton

[email protected]

All ads in Oracle Magazine, Profit, and Java Magazine are subject to Oracle review. In order to prevent last-minute changes to your ad, we recommend you take the time to review product names, branding, and copyright information prior to your submissions.

Java Magazine Ad Dimensions

Full page (horizontal): 85p4 Wide x 64p0 HighHalf page 36 picas Wide X 58 picas High1 column 17p4 Wide X 58p0 HighResolution: 300dpi

ADVERTISING SPECIFICATIONS

Please refer to the following resources:

• oracle.com (Check top-level product pages to help confirm you are using Oracle product names correctly; if in doubt, e-mail [email protected]. Always use the full, trademarked name for Oracle products and services.)

• oracle.com/us/legal/third-party-trademarks/third-party-trademarks-078568.html (Review Oracle Legal guidelines for third-party copyright and trademark use.)

• Please contact Jennifer Hamilton at [email protected] for additional information.

ADVERTISING SPECS

15

Oracle Newsletter SponsorshipsOracle produces newsletters for specific IT and industry segments and sends them to an exclusive list of opt-in subscribers. The average open rate is 12 percent, and on average our advertisers get 100 clicks from each ad. Oracle newsletters have a combined list of more than 4 million subscribers.

Base rate US$7,500 per issue

View Here

Newsletter Distribution FrequencyArchitect Community 248,695 4x Business Analytics 399,289 6xCRM 270,616 4x Database App Developer 1,141,791 12xData Integration and MDM 5,915 4xEducation and Research 4,499 4xEnterprise Manager 174,349 4xEnterprise Project Portfolio Mgmt. 99,466 4x Executive Strategy 334,408 12xFinancial Management 266,278 4xFinancial Services & Insurance 328,958 4xFusion Middleware 320,683 6x Human Capital Management 287,569 4xJava Developer 1.1 million 4xLinux 416,893 4xMySQL Newsletter 1.3 million 12xOracle for Midsize Companies 339,349 4xOracle Cloud Solutions 331,053 4xOracle WebCenter 302,133 4xPublic Sector 160,538 4xRetail 204,953 4xSPARC 15,648 4xSecurity Inside Out 65,874 4xValue Chain and Procurement 303,452 4xVirtualization 74,008 6x

Deadlines The space reservation deadline is the first day of the month prior to the issue date, and materials are due one week after the reservation deadline (for example, the February issue deadline is January 1, and materials are due January 8). Subject to change. Banner Sizes: 180x120 pixels with no animated graphics. Please include a URL to the banner and send materials to [email protected]

ORACLE INDEPTH NEWSLETTERS

ORACLE MAGAZINE PROFIT JAVA MAGAZINE ORACLE INDEPTHNEWSLETTERS

MARKETINGOPPORTUNITIES CONTACTSADVERTISING SPECS

ADVERTISING SPECS

16

Online Programs

Online advertising provides continuous branding and lead generation to our exclusive audience of IT professionals.

Oracle Magazine Online oracle.com/magazine

Profit Online oracle.com/profit

Base banner rate: US$5,000 per month

MARKETING OPPORTUNITIES

ORACLE MAGAZINE PROFIT JAVA MAGAZINE ORACLE INDEPTHNEWSLETTERS

MARKETINGOPPORTUNITIES CONTACTSADVERTISING SPECS

ADVERTISING SPECS

17

Demand Generation

Case Studies/AdvertorialsOracle Publishing Group offers custom case study programs, enabling partners to present their marketplace initiatives and thought leadership to help launch, or enhance marketing campaigns. Printed as part of the magazine, the case studies deliver tremendous visibility and lead generation.

View Here

Oracle Magazine Base Rate: US$12,500 per page

Profit Base Rate: US$9,000 per page

Java Magazine Base Rate: US$7,500 per page

Advertising Content Creation Special Sections/Partner PerspectivesSpecific topic-driven feature sections where partners are invited to highlight their solutions for specific Oracle initiatives.

View Here

E-Mail and Direct Mail List UsageOracle Publishing maintains one of the best customer lists, and partners can rent names. You can segment your list by any of the categories on the subscription card.

Base rate: US$350 per thousand (plus selects)

ReprintsReprints of your supplement/advertorial, special section or advertisement.

Outserts/OnsertsPlace your collateral or promotional material in Oracle Magazine, Profit or Java Magazine.

Digital base rate: US$5,000

Printed PolybagA polybag wrapped around Oracle Magazine or Profit carries your company message, providing a powerful direct mail option.

Base rate US$20,000 (rate includes free outsert)

Digital AssetsReach our digital subscribers by inserting your digital brochure, blow in, supplement, video, or other promotional material into the digital issues of Oracle Magazine, Profit or Java Magazine.

Digital Insert Specifications:Please contact your Account Manager or Jennifer Hamilton at: [email protected] for all multimedia specifications.

Event DistributionThe Oracle OpenWorld issue of Oracle Magazine and Profit are distributed free to all registered attendees.

The JavaOne issue of Java Magazine is distributed free to all registered attendees.

Advertise in the Oracle OpenWorld or JavaOne issue and maximize your company’s attendance.

MARKETING OPPORTUNITIES

ORACLE MAGAZINE PROFIT JAVA MAGAZINE ORACLE INDEPTHNEWSLETTERS

MARKETINGOPPORTUNITIES CONTACTSADVERTISING SPECS

18

Marketing Services: We Are A Creative Resource For You

Our creative team offers strategic solutions and technical expertise across print, web, mobile, tablet, social and emerging platforms.

We take the same coveted talent and tools that fuel our publications and apply them to you. A team of writers and designers uniquely qualified to take technical topics, and craft innovative, and compelling messages for you.

The results are an emotional connection between Oracle customers and your brand—the inspiration they need to act and transact.

Through our third-party approved vendor, we can develop creative assets you need for an effective go-to-market strategy. Following are examples of the types of assets we can help you develop.

AdvertisementsAdvertorial/Customer Case StudyBannersDigital Blow-insEBooksLanding Page/MicrositeSocial Media StrategyThought Leadership SupplementsVideo Interview

Business analytics is changing the competitive landscape. Companies that are equipped with infor-mation and analytics have an advantage. They are leveraging analytics as the means to understand their markets, to streamline their operations, and to adapt to new realities.

These organizations are agile and adaptable. They demand visibility and respond rapidly. They man-age risk – and they act. They are dynamic. They are actively leveraging the knowledge gained from information and analytics to transform themselves into market leaders of the future.

Peloton was created with the sole purpose of assisting its clients to seize the Promise of Analytics.

Driven by our zeal to deliver on this promise, Pelo-ton offers world class business analysis and informa-tion technology services to help your organization build a Culture of Analytics.

Peloton will help you to discover how to compete on analytics.

Peloton will help you to harness the Promise of Analytics.

www.pelotongroup.com

[email protected]

Harnessthe Power

of Analytics

■ Applications Group of North America (AGONA), Inc.Region: North America

As an Oracle Gold Partner, the Applications Group of North America (AGONA), Incorporated providesmanagement consulting and affordable staff augmentation support services to our customers for the entire JD Edwards package suite. Our customers have access to dedicated professionalswith exceptional industry and product design knowledge.We are committed to providing hands-on solutions to help you to achieve your business objectives and goals. AGONA provides incomparable JD Edwards system implementations, upgrades, data conversions, and training. Using a proven methodology for managing our clients’ IT projects, we have earned a reputation for the highest level of client satisfaction and innovative work.

Our commitment to high excellence, integrity, and discipline make us a preferred JD Edwards solutions provider.

Learn more at: www.agonainc.com/Services/Webcast.aspx

■ Capscient CorporationRegion: North America

Capscient, a Gold Level JD Edwards consulting practice, brings sound insights and solid results to help our clients adapt to the ever-changing market. Our goal is to provide our customers with a streamlined, responsive solution that delivers sound results and meets your business requirements today and in the future.

Our consultants have an average of 15 years of industry experience. This experience allows us to effi ciently use Oracle Business Accelerators to reduce implementation time and cost. Oracle has recently rolled out a 100-day upgrade methodology for JD Edwards. Capscient is proud to be a partner with Oracle using this methodology to ensure fast, cost- effective, and predictable upgrades. We also offer an ERP Roadmap that helps customers to chart their IT portfolio.

Learn more at: www.capscient.com

ADVERTISING SUPPLEMENT

The universe of Oracle’s JD Edwards partners is vast and knowledgeable—from independent software vendors that

can develop and go to market with products based on Oracle technology, to system integrators that can develop a horizontal or industry practice based on JD Edwards EnterpriseOne functionality. Whether you’re part of a midsize company seeking help in implementing JD Edwards applications within a specifi c budget and timeframe, or a large enterprise looking for an extended capability, there is an Oracle PartnerNetwork member with the skills and expertise to help you get the most out of your JD Edwards environment.

Use this special section to fi nd solutions and services that can enhance and extend your JD Edwards investment.

P A R T N E R S H O W C A S E

JD EDWARDS

Praxair is a Fortune 250 company that sup-plies atmospheric, process, and specialty gases; high-performance coatings; and

related services and technologies. Operating in 50 countries, it supplies oxygen, nitrogen, argon, car-bon dioxide, helium, hydrogen, and other gases.

With retail stores in many of those countries, the ability to transact directly with a customer at the point of sale is very important for Praxair. The company’s existing point-of-sale system was a decade old and highly customized. Praxair needed a real-time retail point-of-sale solution that would be integrated with Oracle’s JD Edwards EnterpriseOne enterprise resource planning (ERP) system. Such a system would enable employees to perform tasks such as instantly looking up a customer or product, checking inventory, and completing a sales process—all within one application.

The company also needed a solution that would meet its complex business requirements. In addition to selling gases, the company rents cylinders to store the gases and resells third-party products such as welding and safety equipment.

“In addition to just the regular point-of-sale cash drawer and the credit card processing facility, the application had to be able to access information such as customer holdings, cylinder balances, credit limits, and aging of cylinders from JD Edwards EnterpriseOne,” says Praxair’s chief information officer (CIO), Marc Franciosa.

A Proven Record of DeliveryFranciosa conducted an in-depth search for a global consulting and IT services provider that could install a cost-effective point-of-sale solution. He chose KPIT|SYSTIME because of its proven expertise, and because it had a native JD Edwards EnterpriseOne application.

KPIT|SYSTIME is the largest JD Edwards practice globally and an Oracle Platinum Partner. In the past five years, the company has been recognized by Oracle as Oracle’s partner of the year for North America, partner of the year for JD Edwards Excellence, and partner for Growth Applications Business for India, among other awards. KPIT has achieved Oracle advanced specialization in three domains of JD Edwards, including JD Edwards EnterpriseOne Financial Management, JD Edwards EnterpriseOne Distribution, and JD Edwards EnterpriseOne Configurable Network Computing. KPIT brings specialized expertise in manufacturing and supply chain across verticals including consumer goods, pharmaceuticals, medical device manufacturing, and automotive.

Comprehensive business and technology expertise and highly experienced personnel allow KPIT|SYSTIME to deliver innovative business solutions in the areas of JD Edwards ERP, customer relationship management (CRM), business intelligence, business integration, infrastructure management, process and quality, testing and validation, custom application development, maintenance, and retail/point of sale.

KPIT|SYSTIME was experienced with developing a point-of-sale module in JD Edwards EnterpriseOne for a leading pipeline company, which also had complex sales processes. Praxair selected KPIT|SYSTIME to develop a similar point-of-sale system. “KPIT|SYSTIME has a good

track record of delivering high-impact solutions to their customer base,” says Franciosa. “We felt that this was the best solution for the direction in which we are heading, and for our business model.”

Native, Real-Time ERP IntegrationPraxair’s new point-of-sale system is completely and natively integrated with the JD Edwards EnterpriseOne financial module. Built inside of JD Edwards EnterpriseOne, it handles Praxair’s entire end-to-end process in front of the customer on a single screen. It is also integrated

Enhancing the Point of SalePraxair achieves cost savings and an improved customer experience with KPIT | SYSTIME’s integrated point-of-sale solution, built on the JD Edwards EnterpriseOne platform.

S P E C I A L E D I T I O N

A D v E r T I S I N g S u P P L E m E N T PrOFIT JD EDWArDS

“Traditionally, point of sale has been treated as a separate entity from the ERP. For our business, it was very important to have real-time ERP data at the point of sale to help drive decisions around the customer and to provide other helpful data.”

–Marc Franciosa, CIO, Praxair

Marc Franciosa, Chief Information Officer, Praxair

with Praxair’s point-of-sale devices, eliminating the need for additional elements such as a separate credit-card-reader system. Processing and reconciliation is done within the ERP system—creating savings of approximately 30 percent of the transaction processing time.

“Decreasing the processing time improved a number of financial metrics, including our working capital and our days sales outstanding numbers,” says Franciosa.

One of the most important benefits the point-of-sale application provides is real-time integration with payment gateways with the JD Edwards framework. For instance, if a customer uses a credit card for payment, the company needs to validate the card instantly. If the application wasn’t integrated, employees would have to batch the process, or do it offline. Employees can also automatically place a recurring transaction for a frequent customer, instead of entering it manually. This improves employee productivity, and enhances the customer experience.

“The employees performing the transaction can focus on the customer, not on the technology. It will allow them to drive greater decision-making ability at the counter,” says Franciosa. “In addition, this is a consistent platform, so we don’t have to worry about training differently based on location. We can train everyone on one consistent application and process.”

The user-friendly interface enables employees to upsell and cross-sell to customers at the time of purchase, and drill down into the product information right in front of the customer.

“We can now suggest other products to customers based on their buying history, or offer substitutions when a product has been discontinued from inventory or is on back-order,” says Franciosa. “That prevents customers from delaying a purchase, or going somewhere else for the product.”

Finally, the point-of-sale solution will enable Praxair to implement an integrated customer loyalty rewards program, which will be linked into both Oracle CRM applications and JD Edwards without complex customization. The application also handles multiple currencies and languages—an important capability, since Praxair plans to roll it out to 10 stores in Costa Rica, 140 stores in Mexico, and 450 stores in the United States and Canada.

If Praxair’s CIO had invested in an external point-of-sale system, he would have needed to procure licenses for over 600 stores across multiple geographic regions. With a customized JD Edwards sales order processing application with the included point-of-sale features, he can utilize the company’s existing unlimited JD Edwards EnterpriseOne user licenses for Praxair’s stores, resulting in cost savings of millions of U.S. dollars.

“We’ve been using the solution for about a year, and we’ve already realized the benefits that we were expecting,” says Franciosa.

A Driven, Responsive PartnerKPIT|SYSTIME was able to implement and integrate the point-of-sale solution on time and within budget. Building the solution in-house would have been a challenge, says Franciosa. It would have taken Praxair more than two years to build, rather than KPIT|SYSTIME ’s six-month time frame.

“KPIT|SYSTIME was very responsive to us,” says Franciosa. “They had the same level of energy, drive, and focus, from the proof-of-concept phase throughout the deployment. They were fast to address our needs in the project. KPIT|SYSTIME has also been a valuable partner for implementing other integrations within our enterprise. They have handled not just integration on point-of-sale, but also other enterprise application integration using Oracle Fusion Middleware.”

The point-of-sale solution that has been developed is now available to JD Edwards customers, eliminating manual integration and facilitating smooth data integration. KPIT|SYSTIME is implementing the same solution for a major food manufacturer, based on its success at Praxair.

Franciosa says the company has realized the value of a fully integrated point-of-sale solution.

“Traditionally, point of sale has been treated as a separate entity from the ERP. For our business, it was very important to have real-time ERP data at the point of sale to help drive decisions around the customer and to provide other helpful data,” says Franciosa. “We didn’t have to create interfaces to present that data in a different environment, or take a third-party point-of-sale solution and then completely change it to meet our needs.”

A KPIT Cummins Company

KPIT | SYSTIME is the largest JD Edwards practice globally, and an Oracle Platinum Partner. For more information on the company and its Oracle services, contact [email protected], or visit kpitcummins.com/Oracle or systime.net

S P E C I A L E D I T I O N

A D v E r T I S I N g S u P P L E m E N T PrOFIT JD EDWArDS

“KPIT | SYSTIME was very responsive to us. They had the same level of energy, drive, and focus, from the proof-of-concept phase throughout the deployment. They were fast to address our needs in the project.”

–Marc Franciosa, CIO, Praxair

ORACLE SOA SUITE In The CUSTOMeRS’ WORDS

Application Integration and Service-Oriented Architecture

SOA

>

Contact your Account Representative to request a quote

ADVERTISING SUPPLEMENT

IntegrationOracle Validated

Delivering Customer Confidence

As an Oracle customer, are you considering a complemen-tary third-party solution as a way to extend or enhance the functionality of Oracle Applications? What factors do you account for when evaluating third-party solutions? How do

you determine which complementary, value-add solutions are avail-able from Oracle partners?

These are a few of the questions that Oracle Validated Integration addresses and helps Oracle customers to answer. Available through Oracle PartnerNetwork (OPN), Oracle Validated Integration recog-nizes Oracle partners for the complementary solutions they develop, deliver, and integrate with Oracle Applications.

While many Oracle partners provide solutions that are integrated with one or more Oracle Application or Oracle Fusion Middleware product, partners achieving Oracle Validated Integration provide Oracle customers with increased confidence that:

• The partner’s integration has been tested and validated as functionally and technically sound

• The partner solution is integrated with an Oracle Application orOracle Fusion Middleware product in a standardized, reliable way

• The integration operates and performs as documented

These aspects can help customers reduce time and risk when implementing and integrating third-party solutions alongside Oracle products. They can also provide for smoother upgrades and simpler maintenance. Therefore, in addition to factors such as features and functionality, license cost, and support availability, Oracle custom-ers can also consider a partner’s alignment with Oracle via Oracle Validated Integration.

Partners who have successfully completed the program are autho-rized to use the Oracle Validated Integration logo.

For a complete and current listing of partners who have achieved Oracle Validated Integration please visit oracle.com/partners/goto/validate.

MARKETING OPPORTUNITIES

ORACLE MAGAZINE PROFIT JAVA MAGAZINE ORACLE INDEPTHNEWSLETTERS

MARKETINGOPPORTUNITIES CONTACTSADVERTISING SPECS

19

Eastern U.S. and EMEAMark [email protected]

Northwest U.S., Canada, and APACTom [email protected]

Southwest and Central U.S. and LADShaun [email protected]

Advertising Sales AssistantCindy Elhaj+1.626.396.9400 ext. 201 [email protected]

Publisher and Production DirectorJennifer [email protected]

Associate Publisher Kyle Walkenhorst+1.626.396.9400 ext. [email protected]

Audience Development DirectorKarin Kinnear [email protected]

Partner Marketing Representatives

Whatever Your Need, We Can Tailor a Campaign that Works for You

JAVA MAGAZINE

CONTACTS

ORACLE MAGAZINE PROFIT JAVA MAGAZINE ORACLE INDEPTHNEWSLETTERS

MARKETINGOPPORTUNITIES CONTACTSADVERTISING SPECS