2013 10 hot consumer trends (original)
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CONSUMERTEN HOTTRENDS 2013
Mats GuldbrandNetworked Society Evangelist
onsdag 28 augusti 13
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1. CLOUD RELIANCE RESHAPES DEVICE NEEDS
› Users appreciate having apps and data seamlessly available on multiple devices› This is most evident among tablet users› Other products increasingly require internet access
35PERCENT
46PERCENT
54PERCENT
TABLET SMARTPHONE MOBILE PHONE
Source: Ericsson ConsumerLab Analytical Platform 2012Study base: Users of respective devices, aged 15-69
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2. COMPUTING FOR A SCATTERED MIND
› Consumers want devices that require less focus and better fit their daily lives› Purchase intent is higher for:
› Tablets than desktop PCs› Smartphones than laptops
Source: Ericsson ConsumerLab Analytical Platform 2012Study base: Internet users aged 15-69
onsdag 28 augusti 13
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3. BRING YOUR OWN BROADBAND TO WORK
of smartphone users use privately paid subscriptions at work
Source: Ericsson ConsumerLab Analytical Platform 2012Study Base: Smartphone users aged 15-69
57%
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4. CITY DWELLERS GO RELENTLESSLY MOBILE
› Network coverage is the fourth most important driver of satisfaction with city life› Satisfaction is highest in Delhi, Berlin and New York
OF CITY DWELLERS ARE SATISFIED WITH THEIR NETWORK COVERAGE67%
Source: Ericsson ConsumerLab Analytical Platform 2012Study base: Internet users in 18 megacities, aged 15-69
onsdag 28 augusti 13
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5. Personal social security networks
› Consumers are increasingly putting their trust in personal networks and communities› LinkedIn and Twitter are replacing traditional job application processes
Source: Ericsson ConsumerLab 2012
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6. Women drive Smartphone market
› Women drive mass market smartphone adoption› Usage figures for men lag behind those for women in the following areas:
USE SMS 97%
77%
59%
24%
17%
SEND/RECEIVE PHOTOS
USE SOCIAL NETWORKING
CHECK IN AT LOCATIONS
REDEEM COUPONS
Source: Ericsson ConsumerLab Analytical Platform 2012Study Base: Smartphone users aged 15 and upwards
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7. Cities become hubs for social creativity
› City dwellers have the most online friends› Connecting and exchanging ideas is their third most common reason for social networking
Source: Ericsson ConsumerLab City Life Report 2012Study base: Internet users in 13 major cities, aged 15-69
44%25%
12% CONNECTING AND EXCHANGING IDEAS WITH OTHERS
KEEPING FRIENDS AND FAMILY UPDATED
STAYING UP-TO-DATE
WITH FRIENDS AND FAMILY
PRIME DRIVERS FOR USING SOCIAL NETWORKS
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8. IN-LINE shopping
› 32 percent of smartphone users already shop with smartphones› Now they want to combine the benefits of shopping in-store and online
Source: Ericsson ConsumerLab Analytical Platform 2012Study Base: Internet users in Western Europe, aged 15 and upwards
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9. Tv goes social
Source: Ericsson ConsumerLab TV & Video Consumer Trend Report 2012Study base: Broadband users with at least weekly TV/video consumption, aged
16-59 in US, UK, Germany, Spain, Sweden, Taiwan and China
use social forums while
watching video and TV
62%>30%
42%of those who use social forums or chat services while watching discuss
things they currently watch on a
weekly basis
are more likely topay for content
watched in a social context
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10. learning in transformation
› Learning is affected by both internal and external forces› Young people are bringing their personal technology experience into the classroom› Governments and institutions are searching for ICT solutions to improve efficiency
Source: Ericsson Learning and Educations in the Networked Society Report 2012
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13onsdag 28 augusti 13