I am so done with keeping up and
managing blog content…
… and the social media content planning
Frustration
Chaos
Planning
Scheduling
Managing Writers
Updating Team
Content Ideas
Tracking
But you want to be resourceful and productive
Timely
Efficiently
SYSTEM
How’ll you take care of this
mayhem?
With a SYSTEM
A robust editorial calendar
Editorial calendar is a system that
captures every possible detail
pertaining to blogging.
It can contain anything and
everything that you want it to
reflect when in need so that you
take over blogging methodically.
Ready content ideas
Easy communication
Check back status
Efficient scheduling
Long term paradigm
Set content parameters
Consistency
Step 1
Identify your preferences
and audiences
3-Frequency of posting
2- Your target audience
1- Blog content strategy
No. of posts you want
to post per month
Your existing readers and
audience you want to attract
Types of content you want to create
promotional, neutral, sponsored, etc.
Step 2
Blog topics
fill editorial calendar
1-Different audience sections
3-Strategic content topics
2-Customer/Audience questions
Topics based on search demand,
keywords, your research and plan.
Topics to address the challenges and
questions asked by your
readers/customers through
mails and commentsDistribute topics to meet the
requirements of all the category
of your readers
Step 3
Manage your authors team
1-Identify member expertise
3- Access and review
2-General and specific instructions
Get all the completed posts
by your team in one place
and review them before
releasing them to publish.
Include general guidelines for all
the authors and particular ones
to specific authors
Recognize the area of expertise
of various authors in your team
and assign the topics accordingly
Step 4
Story details and keywords
1-Keyords research
3- Minor details
2-Headline and details
Write some key points required
to be covered in the post to
keep the author informed
Include research links, CTAs, images
category, tags, etc.
Research keywords and keep
them ready for every topic
Step 5
Dates:
Past, present and future
1-Past
3- Future
2-Present
Plan your content creation for
future posts to be scheduled
including guest posts
Keep up with the publishing date by
tracking the work required on current
articles like review, edit, etc.
Keep track of previously published
content and refrain from producing
similar content in near future
Step 6
Content destination
1-Which blog
3- Releases and submissions
2-Newsletter and social media
Content to be syndicated to article
directories and if you do press releases
Your marketing content to be published
If you maintain one calendar for your
multiple sites or guest blog frequently
then include the site
Co-Schedule Kapost
Content DJ BrightPod
Divvy HQ Marketing AI
Click on the names of tools
Click on the names of templates
Wordpress
Editorial Calendar
Google Calendar
Hubspot
Editorial Calendar
BobangusPam Marketing Nut
Vertical Measures
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@QueensQuill
QueensQuill
www.queensquill.com
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