MARRIOTT XPLORGamification in Customer Engagement
Prepared By Manu Melwin Joy
Assistant ProfessorSCMS School of Technology and Management
Kerala, India.Phone – 9744551114
Mail – [email protected]
Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations.
XPLOR• Marriott International is getting in on
the mobile-gaming business with a
new app designed to appeal to
travelers. The hotel company has
just launched Xplor, a virtual
traveling game for iOS devices that
encourages players to explore
notable landmarks in five major
cities around the globe.
XPLOR• The title has players tracking
down their missing aunt
Sophia. In order to find her,
they’ll have to solve puzzles,
talk to characters, and see the
sights in New York City, Sao
Paulo, Paris, Dubai, and Beijing.
XPLOR
• Marriott is hoping
to use Xplor to
attract young
people to its brand.
XPLOR• “Social gaming is part of our
innovation strategy to engage
customers and attract the next
generation of social, mobile
travelers and employees to
Marriott,” Marriott International
chief human resources officer David
Rodriguez said in a statement.
XPLOR• “With more than half a
billion people playing social
games globally, this is an
exciting new channel for our
company to promote travel
and engage with people.”
XPLOR• To encourage Marriott guests
to play the game (and players
to book with Marriott hotels),
the company is raffling off
100,000 Marriott reward points
to five random people who
finish the game before Nov. 25.
XPLOR• “I applaud the entrepreneurial
spirit behind this game, which
was conceived by a group of
employees from various
departments, age groups, and
levels across the company,”
Marriott International group
president David Grissen said.
XPLOR• “They observed guests playing
games to decompress between
meetings, while waiting to
board a flight, or even lounging
by the pool, and convinced us
to test a new way of engaging
with guests.”
XPLOR• Marriott is working with
developer Evviva Games to
create and run Xplor. This is
Marriott’s second social game.
The company launched My
Marriott Hotel in 2011, which is
a Facebook management-style
game.
Top Related