Download - Xiaomi MIUI App Market

Transcript
Page 1: Xiaomi MIUI App Market

Xiaomi MIUI App Market

Page 2: Xiaomi MIUI App Market

Xiaomi MIUI App Store Milestones

5.10

Developer platform launched

Operation team

established

6.29

11.15

200 million total app

downloads

100 million total app

downloads

1.05

400 million total app

downloads

4.09 7.02

800 million total app

downloads

Xiaomi App Store was officially launched in June 2012

Page 3: Xiaomi MIUI App Market

Aug 30th, 2013: Xiaomi App Market reached 1 billion total downloads (took 391 days)

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Key Numbers

•Ranked 5th in China amongst 200+ other app stores

•18,000,000+ users

•1,300,000+ daily searches

•5,000,000+ daily downloads

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Xiaomi App Market distribution

• 70% of Xiaomi users utilize the Xiaomi app store

• In 2013, Xiaomi sold 7.5 million handsets in the first half of the year and expected to sell over 20 million by year end.

•Total Xiaomi devices produced so far: 15 million+

Page 6: Xiaomi MIUI App Market

Xiaomi users are one of the most active Android users in China

Source:友盟指数活跃设备 Top 40 (统计时间 :2013-5-01至 2013-5-31)

Galaxy S3

Note2 S2 Ace 小米 1s 小米 1 小米 2 Note C8812 C8813

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Books EntertainmentPhotography

Most popular app categories in Xiaomi App Market:

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Least popular categories in Xiaomi App Market:

Education Music & Videos

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Other trends to note

The mid market segment for the Shopping, Education and Travel and Traffic

categories, showed good growth trends and momentum

0

20

40

60

80

100

120

Oct Nov Dec Jan Feb Mar

Shopping Education Travel & Traffic

Page 10: Xiaomi MIUI App Market

Network data shows:- 92.5% of apps are downloaded from WiFi

network

- More than 10% of utilize carrier network to download from the most popular app categories: photography, book and entertainment

- Only 4% of users utilize carrier network to download the least popular app categories: Education and Music & Videos

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Xiaomi App Market download patterns throughout the day

37% of downloads occurs after 8pmWeekends are the peak periods

0:00 6:00 12:00 18:00

Page 12: Xiaomi MIUI App Market

• Our team is

always looking for new and interesting apps for Xiaomi users!

• Add your app into one of the fastest growing app stores in the nation!

• Your app can get up 20,000+ downloads per day depending on popularity and other factors