WRITING TO INSPIREBring audience to action….
FOR EVERY 100 FOLLOWERS YOU HAVE, ONLY 6 OF THEM ARE GOING TO SEE YOUR CONTENT.
EDGERANK
WANT MORE ENGAGEMENT
Boosts Join the conversation on twitter Find where you audience hangs-out online Reddit
BRINGING CLARITY TO YOUR TOPIC
Create a voice Be the thought-leader Be the how-stuff-works for complex topics Listacles
WRITING FUN, ENGAGING EMAILS
Constant contact, MailMunch, CakeMail. Add a ‘subscribe’ to your blog Upload to Facebook for a look-a-like audience Use non-subject, subject lines
POSTING TO SOCIAL MEDIA IN WAYS THAT CREATE LASTING CONNECTIONS
Use graphics Have fun with your page Always be ON…
COMMUNICATING YOUR VALUE IN UNDER 30 SECONDS ON THE WEB
What is your connection? Tell me 3 things In only 3 sentences
START WITH YOU AUDIENCE
Who is your audience? What do they want to know about? Learn from their engagement
YOUR STORY
DON’T SHINE THE UNDERSIDE OF THE BANISTER
AUTHENTIC
IMAGES
BLOG
Connect with your audience with humor that relates to the top Offer a simple (first person) voice Be a person in a conversation
BLOG ~ CONTENT ~ SHARING
EXAMPLES
Ride the News Wave Be slightly controversial Connect with your audience
SELF PUBLISH ON AMAZON
THANK YOU!
MERRY CHRISTMAS
QUESTIONS?
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