Download - World Cup 2014: Social Media Stats and Facts

Transcript
Page 1: World Cup 2014: Social Media Stats and Facts

World Cup 2014

Social Media Stats and Facts

Page 2: World Cup 2014: Social Media Stats and Facts

The World Cup final between Germany and Argentina was the most Facebooked sporting event in Facebook history, with

88 million peoplearound the world engaging in more than

280 million Facebook interactions

Up till now, Super Bowl XLVII had held the record with 245

million interactions.

#Pfft.

How big was it?

Page 3: World Cup 2014: Social Media Stats and Facts

Who was talking?

The 5 demographics and countries who were most active on social media

during the Germany v Argentina match:

#1 Men 18-24

#2 Men 25-34

#3 Women 18-24

#4 Women 25-34

#5 Men 35-44

#1 United States

#2 Brazil

#3 Argentina

#4 Germany

#5 Indonesia

Page 4: World Cup 2014: Social Media Stats and Facts

What were they talking about?

1 2 3 4 5The final whistle:

Germany is declared

world champion

Götze scores, giving

Germany a 1-0 lead in the 113th minute

Lionel Messi rockets a free-kick over the

crossbar in extra time

(120th minute)

Lionel Messi receives the

Golden-Ball as the best

player in the World Cup

Argentinian goal is

disallowed for offside (21st

minute)

The 5 most Facebook’ed moments of the final game:

Page 5: World Cup 2014: Social Media Stats and Facts

The most mentioned players of the final game (on Facebook)

Lionel Messi(Argentina)

Mario Götze(Germany)

Page 6: World Cup 2014: Social Media Stats and Facts

How much were they Tweeting?

During the final between #GER and #ARG, there were

32.1 million Tweets sent in 120 minutes.

That’s 4458.33 Tweetsevery second

Page 7: World Cup 2014: Social Media Stats and Facts

When were they Tweeting?

Mario Götze’s

goal

Final whistle (Germany

wins)

Lionel Messi receives best

player (golden ball)

556,499 tweets-per-minute

618,725 tweets-per-minute

395,773 tweets-per-minute

Page 8: World Cup 2014: Social Media Stats and Facts

What did it look like?Geotagged Tweets mentioning

key World Cup terms at the 110th minute of the game:

Page 9: World Cup 2014: Social Media Stats and Facts

What did it look like?Geotagged Tweets mentioning

key World Cup terms after Götze’s goal:

Page 10: World Cup 2014: Social Media Stats and Facts

Want to know something ridiculous?

@brazuca, a Twitter account (made by Adidas) generated almost 3.5 million

fans during the World Cup.

@brazuca is the Twitter account of the World Cup ball.

Page 11: World Cup 2014: Social Media Stats and Facts

And even more?

Estimated growth in sales for Adidas’ brazuca ball were initially 15% over 2010’s World Cup.

Those estimates have been revised to at least a 30% increase in sales of the ball.

Page 13: World Cup 2014: Social Media Stats and Facts

Thank you for viewing!Did you like this presentation?

Wishpond

One Easy Tool for All of Your Online Marketing

create landing pages, contests, online ads & email automation campaigns

Check outblog.wishpond.com

for more!