Download - Working with Google’s Keyword Tool

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Page 1: Working with Google’s Keyword Tool

By Aaron S. Robertson of Spectrum Communications

This information provided by Spectrum Communication Services Inc. Visit us

on the Web at: www.spectrumcomm.com

Page 2: Working with Google’s Keyword Tool

A free tool allowing you to explore ideas for keywords and phrases for use in your online marketing and SEO efforts

Provides a lot of great data and other information pertinent to a keyword

Very simple to use

Get started here

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Page 4: Working with Google’s Keyword Tool

Next, comparison keywords will appear on the screen. You will see the number of monthly searches conducted using each keyword, on both a global and a local level. Competition will be rated as either “Low”, “Medium”, or “High”. Generally, words/phrases that are rated “Low” for competition will be easier to rank for.

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Create compelling copy that incorporates the words/phrases you’d like to use

Use this free, easy-to-use tool at www.live-keyword-analysis.com to determine the keyword density in your copy

Generally, you want to keep the density level somewhere between 3-5% (higher will be seen as spamming, lower makes it more difficult to rank for)

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Use your new copy for Web pages, blog posts, business directory listings, online press releases and articles, etc.

Don’t forget to use your keywords/phrases in your Web page/blog URLs, titles and headers, meta tags, etc.

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Identify search trends and patterns

Find and cultivate niche areas

Increased quality of leads – they are more targeted

Overall better search engine results

Stay ahead of the competition

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Video: Google Keyword Tool Tutorial - Finding The Best Keywords

Video: How To Use Google Keyword Tool External To Find Niches

Video: How to Use The Google AdWords Keyword Tool (Properly) 1080p

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