V. Vijayakumar & John M. Barrows
SituationProject is coming to an endHave a relationship with the donorWant to continue support
Show success
Compliance with requirementsCommunication and maintain
relationshipDevelop track record with donors
RequestAsked how can we continue supportStrategic decisions on program and
projectsOrganized meetings with clinical and
management expertise Identified key priority areas in terms of
organization’s felt need/country priorityBrainstormed the key strategies for the
projectDeveloped concepts and submitted for
feedback
Submission
Decision on projectCareful project design based on need,
evidence etc.,Internal review of proposalSubmitted; additional feedback;
revisions
QuestionsIs it better to have one donor supporting your
pediatric program or multiple donors?I agree or disagree with the views and
attitudes of my donors?Do donors like to give to existing groups or
new groups?Some donors are too demanding?Is it a good idea to send out proposals to as
many donors as possible?
For new/young organizationsStart small…show success (spend money well)Invest in small, well-defined projectsPartner with larger, more experienced
organizations (become part of a consortium)
For established organizationsKeep on the look-out for new/young organizations
that appear to have potential capacityInvest in partner/donor management (visit, give
talks, etc.)Build in administrative costs in short term grantsPut partner/donor logo on materials/acknowledge in
papersShare with all your donors/partners what you are
doing (avoid divide/conquer approach)—most donors have relations with each other.
Consider partnership with multiple groups (consortium)
For all organizationsAlways have case studies/stories with pictures ready
to sendKeep up on the people and activities of the donor
organizationLong-term approach/short-term approach (and mixed
approach) to fundingPrepare quarterly/annual reports (that are
interesting!!)Always admit delays/failure: don’t try to hide/cover up
problemsStart thinking outside the box (companies, etc.)
For all organizationsGet on email list servesAttend national/international meetings (press the
flesh)When visiting a city offer to visit the offices of a
donorRead the literature (you need to be smarter/appear
to be smarter than the next organization)
Clearly articulate your missionHave a clear mission statement (identifies
your niche)Have a strategic plan (get outside facilitation
if needed)
Potential donors (interested in child eye health) NGOsDark & Light Blind
CareLight for the WorldSeva CanadaCBMSSIORBISFHF (research)
Government donorsUSAIDCIDAAusAid, etcFoundations/Service
clubsLions (local,
international, Netherlands, Swiss)
CompaniesDonation of equipment &
consumables (Alcon)Financial contribution
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