Languages
Pages
Legal
Word of Mouth and
Social Media Monitoring Tools
Carpenters
What are the problems?
1. Listening and discover
2. Find influencers
3. Community-led messaging
“In God we trust.
All others must bring data.” –
William Edwards Deming (statistician)
84% vs. 62%
vs.
57%Nielsen
Trust
85%Nielsen
84% Trust
57%
Hugh McLeod
Shortstack
• Facebook page apps• Engage users • Contests • User votes and interaction
Dolan
• 3 Weeks
• $ 30 000
Results
• 30 schools entered
• 32 000 votes in 3 weeks
• 105 000 new people invited to the page.
Happy kids
•
Logic
• They understood and got to know their customers better. Can you imagine how many cars they sold?
• They got data that enabled better communication and grew their engaged audience.
• They were able to engage multiple sets of influencers:– The schools who rallied children.– The children who involved parents– The broader communities who supported and voted for
local schools.
?
Blog + magnifying glass
GroupHigh
• Social research and SEO
• Blogger engagement
Blogs are dead
Long Live!
Customer Advocacy
How it works
• Authentic customer voices
• Co-creation
• Community driven brand advocacy
Influencers Beyond
Blogs
• Engage with and understand customers
• Understand what people saying
Traackr Overview
• Who are your customers?
• Influencers and customer decisions
• Influencers by topic
• Audience breakdown and your strategy
84% Trust
57%
85% take action
Create context and a platform
Choose the right tool
Choose the right tool
By: florianric
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