Wisdom and PowerA Comprehensive Campaign for
Owl AthleticsKennesaw State University
Supporting Owl Athletics A Wise Decision
Since its founding in 1963, KSU has experienced steady growth.
• Small local junior college
• Mid-size, four-year commuter college
• 19,800-student residential state university – Georgia’s third largest
• Projected to grow to 30,000-40,000 students in 20 years– Including satellite campuses
Academics & Athletics
Throughout KSU’s history, academic success and athletic success have gone hand in hand.
• Championship teams
• High scholastic achievement: 48% of athletes named to Presidential Honor Roll
• Community Service
• NCAA Division I status in 2005/2006
Pursuit of Excellence
Enhancing the excellence that already
exists
Expanding the excellence to more sports, more students
Becoming a focal point of pride and excitement for the entire campus, county, region, alumni – and beyond
Game Plan
1. Exploring a comprehensive campaign for enhancing existing athletic programs
2. Exploring new Div I athletic programs at KSU
Potential New Varsity and/or Sports
Football
Men's Soccer
Ice Hockey
Gymnastics
Wrestling
Swimming
Lacrosse
Equestrian
Rugby
Game Plan
1. Exploring a comprehensivecampaign for enhancing existing athletic programs
2. Exploring new Div I athletic programs at KSU
3. Exploring new or existing Club sports at KSU
4. Marketing KSU athletics to the entire campus and surrounding community
Supporting KSU’s Athletic Program
Upgrades to Existing Athletic Programs
Major Facility Upgrades/Additions• Soccer/Baseball Complex• Field House• Auxiliary Gymnasium• Convocation Center• Tennis Facility
Fully fund scholarships for all sports
Funding for new staff
Existing Facility and Program Needs
Soccer/Baseball Complex $12 million
Field House with Indoor Track $6 million
Auxiliary Gymnasium $5 million
Upgrades to Convocation Center $1 million
Hitting/Pitching/Softball Upgrades $1 million
Tennis Facility $2 million
Staff and Scholarship Expansion $5 million
Athletic Facilities
Existing Facility and Program Needs$32 million
Master Plan Layout
Soccer/Baseball Complex $12 million
• Unique Back-to-Back Stadium Design
• Shared Grandstand Seating Structure
• Shared Spine containing offices, training/weight rooms, lockers, academic support areas, concessions, restrooms
Rendering
Rendering
Field House with Indoor Track
$6 million
72,000 sq. ft. Multi Purpose Facility
200 Meter Indoor Track
Practice Floor for Softball, Baseball, Soccer
Increased student usage for Campus Health and Wellness programs
Auxiliary Gymnasium
Basketball, Cheer, Volleyball Practice Gym
Offices
Academic Support Areas
Convocation Center Upgrades for Basketball
and Volleyball$1 million
Permanent Floor $300K
Volleyball Locker Rooms $280K
Office Suites $420K
Hitting/Pitching Building, Softball Field Upgrades
$1 million
Indoor Hitting Pitching Facility $600K
Softball Field Upgrades $300K
Improvements to Practice Fields $100K
Tennis Facility$2 million
Showcase facility situated on approximately 5 acres
12 courts with seating, a tennis shop, offices, and locker rooms would be constructed
Site considerations on and off-campus
Additional Staff and Scholarships $5 million
Meet NCAA Division I requirementsUpgrade part-time coaching positionsNew full-time positionsNew scholarships
- Currently KSU funds 115 scholarships- Average scholarship $14,500 annually
Possible Revenue Generators
• Indoor Track– hosting college meets which would generate fees and reduce our
expenses
• Tennis Facility– To rent courses for teams, groups, individuals, and professional
coaches to teach– Pro-shop sales to community
• Youth Camps– Additional programs with expanded facilities
• Local High School Use– Scheduled usage of various facilities
• Community Use– Scheduled usage of various facilities
Expanding Excellence
Exploring Football
Benefits of Establishing a Football Team
A Football team could help KSU:
• Increase retention rates
• Attract more male students
• Develop more traditional-age, residential students
• Enhance student, alumni and community pride and support
Two-Phase Approach
Phase OneTwo to Three Years to begin a
Division I-AA Team
Phase TwoThree to Five More Years to step-up to
Division I-A Status
Scholarship-Non Scholarship Considerations
Scholarship I-AA• More costly• Greater revenue potential and media coverage• National Championship opportunities• Perceived as committed toward I-A status• 83 potential opponents
Non-Scholarship I-AA• Less expensive to operate• Little if any media coverage• No bowl game opportunities• Perceived as less serious about football • 37 potential opponents
Summary – Football/Multi-Use Facility & Program Funding
Opportunities
16,000 Seat Stadium $25 million
Start-up costs $1 million– weight room– training room– locker rooms– furnishings– equipment
First 5 years operating costs $8 million*
Total $34M
*Could be raised in advance, annually, or through student fees (or combination)
Stadium - $25 million
On-campus facility would include:
• Center (50-yard line) premium seats
• State-of-the-art synthetic Turf Field playing surface
• “Sky Box” suites for sponsors
• Electronic scoreboard/video display
• Concession areas
Stadium Funding
Naming Gifts
Bond
Student Fees
Start-Up Costs $1 million
Equipped weight room $150K
Furnishings $75K
Training room $150K
Locker rooms $100K
Offices/meeting rooms $75K
Video equipment $200K
Game and practice equipment $100K
Marching band start-up $150K
Football Operating Expenses Div I-AA
Coaches/Staff $950K
Scholarships $925K
Travel $125K
Insurance $100K
Supplies, equip.,misc. $400K
Total $2.5 M
Div I-A would require approx. $1.5 million more per year, primarilyfor increased coaches salaries, more scholarships (85), and travel.
Football Operating Income Div I-AA
Tickets (avg. attendance of 6,000 x 5 games) $450K
Premium seating/parking $150K
Concessions $100K
Boosters/Advertising, souvenirs, programs $300K
Student fees, annual & capital donations $1.5 million
Total $2.5 M Div I-A revenue would increase to $4 million primarily through more attendance
Parking Issues
• Currently have over 7,500 parking spaces on campus
• Planned parking decks on campus and at Town Point will yield a total of about 10,000 spaces
• Average number of people per car for athletic events is 2.8 people at low range and 4.2 people at high range
KSU Football A Focal Point
Campus Prestige
Student Life
Community Pride
Alumni Relations
A review of existing and potential new DI and Club Sports at KSU
Current DI and Club Sports DI
– Baseball– M&W Basketball– Cheer – NCA – M&W XC/Track– M&W Golf– Women’s Soccer– Softball– Women’s Tennis– Volleyball
Club Sports– Cricket– Cycling– Ice Hockey– Lacrosse– Roller Hockey– Rugby– Ultimate Frisbee– Wakeboarding– Wrestling
Potential DI and/or Club Sports
• Football
• Women’s Gymnastics
• Men’s Soccer
• M&W Swimming
• OthersNote: Some Club sports are potential DI
sports
Campaign Evaluation Committee
• Review the facility and financial needs of the athletic program as developed by the Athletic Staff of KSU.
• Offer insights regarding the needs and long term objectives of KSU Athletics.
• Lend credibility to the interview process of the feasibility study by recommending prospective interviewees.
• Review feasibility study report when the interviews are completed and make appropriate recommendations.
Next Steps1. Complete written campaign prospectus
2. Conduct 75-100 personal interviews with local and
regional leaders
3. Report study results to Evaluation Committee and staff
4. Make appropriate recommendations regarding a
comprehensive athletic funds campaign
5. If favorable, launch campaign for athletics in early 2007
Top Related