Path to Wi-Fi Offload Past, Present and Future
© 2014 Boingo Wireless – Confidential – Page 2
Agenda
• About Boingo
• Wi-Fi Partnerships with MNOs in Past
• What’s Happening Today
• Where Are We Headed?
• Q&A
© 2014 Boingo Wireless – Confidential – Page 3
Get to Know Boingo
M&O Airport Network Aggregated Network
140+ Operator partners
100+ Countries 1 million+ Global hotspots
of world’s top 100
40%
of North American top 50
60%
1.4 billion+ Annual passengers
© 2014 Boingo Wireless – Confidential – Page 4
Roaming Partners
© 2014 Boingo Wireless – Confidential – Page 5
Roaming Partner Traffic Growth
Source: Boingo roaming partner connects Q4 2013 vs. same period 2012
MNO Partnerships
© 2014 Boingo Wireless – Confidential – Page 7
Past
Only for users willing to pay for Wi-Fi roaming
package (often combined with cellular roaming)
Pricing, packaging and user experience typically
problematic for most MNOs
Few or no deployed solutions providing
seamless, policy based Wi-Fi connectivity
Primary Objective: Make Int’l Data Roaming Less Expensive
© 2014 Boingo Wireless – Confidential – Page 8
Present
Initial efforts focus on home/office offload
Secondary efforts include premium partner Wi-Fi
and MNO-deployed Wi-Fi
Policy-based, seamless Wi-Fi connectivity (Tier 1
US MNO planned deployment)
Some MNOs already have a serious need for Wi-Fi offload
© 2014 Boingo Wireless – Confidential – Page 9
Future
Need for Wi-Fi offload from all MNO networks
will emerge
Hotspot 2.0, policy mechanisms and Wi-Fi
pricing solutions will make Wi-Fi offload a
viable strategy
Wi-Fi will be just another metered bearer type, bringing mobile data
services to MNO customers
Wi-Fi offload will realize its full potential
A Q
Trends Impacting Wi-Fi Offload
© 2014 Boingo Wireless – Confidential – Page 12
The Offload Imperative
Sources: http://www.nielsen.com/us/en/newswire/2012/two-thirds-of-new-mobile-buyers-now-opting-for-smartphones.html https://fb-public.box.com/s/3iq5x6uwnqtq7ki4q8wk http://www.portioresearch.com/en/free-mobile-factbook.aspx http://venturebeat.com/2012/12/21/2013-will-be-the-year-of-the-internet-of-things-as-more-than-5-billion-wireless-chips-will-ship/
© 2014 Boingo Wireless – Confidential – Page 13
Offload Growth Projections
Source: http://blogs.cisco.com/news/mobile-world-congress-2013-coping-with-exploding-data-demand
© 2014 Boingo Wireless – Confidential – Page 14
Bridging the Gap between Wi-Fi & Cellular
Source: http://www.wballiance.com/resource-center/wba-industry-report/
© 2014 Boingo Wireless – Confidential – Page 15
LTE & Wi-Fi: Complementary Networks
Source: http://www.wballiance.com/resource-center/wba-industry-report/
Thank You!
Howard Buzick [email protected]
Top Related