by Proximity BBDO Mayor @tijsi

L CATIONWHY YOU SHOULD

CHECK OUTTHE CHECK IN

Laeken University12 August 2010

FACEBOOK RUMORED TO ENTER

LOCATION (STILL)

By wild1don on Flickr

LOCATION IS THENEXT NEW THING

THE QUERY

what i want

THE QUERY THE SOCIAL GRAPH

what i want who i am,who i know

THE QUERY THE SOCIAL GRAPH THE STATUS UPDATE

what i want who i am,who i know

what i’m doing

THE QUERY THE SOCIAL GRAPH THE STATUS UPDATE THE CHECK-IN

what i want who i am,who i know

what i’m doing where i am

John Batelle in Wired

LOCATIONBASEDSERVICES

Services to tell others about where you are.Automatically.

People get used to social media and online sharing.GPS enabled smartphones.3G data subscriptions.New services (including game mechanics).

NOTHING NEW (!?)

5.6 Million venues2 million users

1.4 Million venues340 000 users

“Foursquare and Gowalla, and Brightkite and Loopt before them, and all the other location-focused services out there right now, are just the beginning. Check-ins are useful and gaming elements are fun, but both are features of location, not the endgame that location will be.”

THE TYPICAL

USER

80% male.

Close to 70% between the ages of 19 and 35.

70% have college degrees or higher.

Influential (38% more likely to say friends and family ask their opinions before a purchase).

Especially receptive to mobile coupons and offers.

Up to 20% more likely to consult their phones before a purchase.

Far more likely to research products and services and read customer reviews.

Forrester

Only 4% of the adult, Internet-using population has used any kind of location based service, and just 1% of all adults check into a location at least once a week.

YET EXPECTATIONS ARE HIGHlocation for marketeers

By edventures on Flickr

Event and last-minute campaigns for• hotels• restaurants• theme parks• ...

LOYALCATION

SOCIAL

MOBILE CRM

LOYALTYLOCATION

www.gowalla.com

www.foursquare.comprox.to/foursquare

prox.to/gowalla

by Proximity BBDO Mayor @tijsi

L CATIONWHY YOU SHOULD

CHECK OUTTHE CHECK IN

Laeken University12 August 2010