- 1. AsthoseGen.Yusersactuallydonothaveinfluential
positionstheyareaninterestingcommunityforyouandWhytoattractGenerationY
yourhumanresourcestogetnewtalentfornow.Thisalso
givesyoutheopportunitytoplaywhoincreasinglyspendingmoremoneyonlineYoushouldbuildastrongnetworkalloverthecoming
years,establishyourbusinessasatrustedandreputable
sourceandgrowawarenessforyourB2Bactivities.GenerationY,young,digitalsavvyconsumers,arethe18to
Thiswillletyouenoughtimetolearntheirinterestsandto34yearoldagegroupwhich
learntheirwaylife,soyoucanspeaktheirlanguagewhenithasgrownupwithinternetandcomestodobusinesswiththem.Thisknowledgeandthesocialmedia.existingconnectionswillmakeyoubusinessmucheasierwithinthenexttwentyyears.Theycommunicateaboutproductandserviceswiththeirfriendsonsocialnetworks.Theyreadandwrite
Yourtodaysactivitieswillbeyourinvestmentinyouronlinereviewsandaremorelikelytorecommend
businessesfuture.Inthefirststepyouimproveyourhuman
resourcesandgetintouchwithtalentwheretheyareproducts.
aroundonthewebandinsocialmedia.AndforsecondyoulearnalotabouttheirinterestsandwhattheyappreciateTheyhavehigherwagesandaremorelikelytospend
andwhattheydonotlike.theirmoneyonluxurygoodsaswell.Infographic:WHOARETHEMILLENNIALS?AsurveydonebyAmericanExpressBusinessInsightsfindoutthatGenerationYincreasedtheirspending31%in2011over2010.FamousbrandshavediscoveredthistrendandaremoreactivetheirwhereGenerationYisaroundontheweb.ThisisaboutB2C.ButhowaboutB2Bandwhatcantheyusethisinformationfor?AsGen.YgoesoldertheywillgetmoreinfluentialjobsandpositionsincompaniesandthisiswhatmakestheminterestingforaB2Bapproach.ForyouifyouareinB2B,youshouldfollowtheexamplesofthebigconsumerandluxurybrandsandestablishyour
outpostsonthewebandinsocialmedia. 1
2.
Marketingtakeawaytip:Improveyouonlinepresencebybecomeactiveinsocialmedia.Startpublishingvaluabletargetcontentthroughablog,video,eBooks,and
whitepapers.Improveyourwebsiteandmakeitagreat
marketinghubtocommunicatewithyouraudienceandtoattractGen.Yjobseekersforyourbusiness.
inBlurbsInboundMarketingAgency http://inBlurbs.com
http://inBlurbs.com/blog/ 2