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Page 1: WHY MARKET? - MemberClicks memes selfies and yo… · Instagram Pinterest Youtube. TOOLS Marketing Word of Mouth Social Media Traditional Electronic Flyers Newspaper. TOOLS Marketing

WHY MARKET?

Page 2: WHY MARKET? - MemberClicks memes selfies and yo… · Instagram Pinterest Youtube. TOOLS Marketing Word of Mouth Social Media Traditional Electronic Flyers Newspaper. TOOLS Marketing

WHY YOUR STAFF?

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STAFF UTILIZATION

Use their personal

social media

Promote during

customer service

interactions

Extra Hands/Brains

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COMMUNICATE

Monthly Reports

Communication Log

Email

Training/Walk-through

Include Them/Get Their Help

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TOOLS

Marketing

Word of Mouth

Social Media

Traditional

Electronic

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TOOLS

Marketing

Word of Mouth

Social Media

Traditional

Electronic

Outreach to Faculty

Staff Recommendations

Research Consultations

Customer Recommendations

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TOOLS

Marketing

Word of Mouth

Social Media

Traditional

Electronic

Facebook

Twitter

Instagram

Pinterest

Youtube

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TOOLS

Marketing

Word of Mouth

Social Media

Traditional

Electronic

Flyers

Newspaper

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TOOLS

Marketing

Word of Mouth

Social Media

Traditional

Electronic

Website

Blog

Electronic Signs

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TOOLS

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RESEARCH CONSULTATION

Personal Librarian Program

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140

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11

D ESK REFERRAL WALK- IN APPOINTMENT NO DATA

BEFORE AND AFTER TRADING CARDS

2014-2015 2015-2016

Data as of March 31, 2016

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RESEARCH CONSULTATION

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LIBRARY SERVICES

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LIBRARY SERVICES

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LIBRARY SERVICES

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LIBRARY SERVICES

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LIBRARY SERVICES

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ACTIVITIES

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ACTIVITIES

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ACTIVITIES

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EVENTS

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EVENTS

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EVENTS

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“I really enjoy doing the activities at Fort Finals.

They definitely help ease my anxiety.”

“Fort Finals is my favorite event in the

Library because there is always a

different theme and fun activities to do.”