Building Your Business
Why it’s important to build a customer
database.
What is a customer database?
It’s a collection of potential, existing and
past clients who you can maintain contact with.
What is it used for?
Keeping in contact with your clients!
While it may not seem important, you should be in
constant communication with all your clients.
Why?
Communication will help keep you top of mind and can provide great value to your clients.
How to use your client database
Keep in contact with news regarding:
• Display home/shopfront openings
• New House & Land Packages
• New land developments• New designs
• Happy clients• Building tips and advice• Helpful or relevant
information• Promotions
But BEWARE…
You need a client’s permission before you can
begin sending through information. When you
collect details ASK if they’d like to join your
mailing list.
At Hotondo Homes we have a marketing team
dedicated to helping maintain
communications.
We take care of the nitty gritty so you can
focus on the important things.
If you would like to learn more, please visit franchise.hotondo.com.au
Subscribe to our podcast on iTunes or read our blog online.
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