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who doesn’t want to believe in magic?
kate matsudaira | @katemats
Wednesday, May 29, 13
happiness
Wednesday, May 29, 13
happiness
Life would be so much better if there
were piñatas strategically placed throughout the day.
Wednesday, May 29, 13
flow happiness
Wednesday, May 29, 13
chal
leng
es
skills
anxiety
boredom
flow
diagram from the book: Flow: The Psychology of Optimal Experience (1990)
Wednesday, May 29, 13
happiness is a way of travel, not a destination
http://occasionallego.files.wordpress.com/2013/02/feb_02_2013.jpg
Wednesday, May 29, 13
flow happinessmastery
Wednesday, May 29, 13
Image source: http://satellite.tpub.com/TM-11-5895-846-14/TM-11-5895-846-140401im.jpg
Wednesday, May 29, 13
Image source: http://pixelperfectdigital.com/photo/5/computer-circuits.html
Wednesday, May 29, 13
Image source: wallpaperstock.net -
Wednesday, May 29, 13
Image source: www.balsas.lt - -
Wednesday, May 29, 13
Wednesday, May 29, 13
Image source: http://jochenebmeier.blogspot.com/2011/07/arkanum-die-remystifizerung-des-wissens.html
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SPDY
Wednesday, May 29, 13
Source: http://www.sencha.com/blog/the-making-of-fastbook-an-html5-love-story
Wednesday, May 29, 13
mysql> SELECT `campaign_active_rankings`.* FROM `campaign_active_rankings` WHERE (campaign_id = 3 and engine_id = 96) AND (latest_rank = min_rank AND latest_rank < max_rank) ORDER BY beta DESC LIMIT 3;
Wednesday, May 29, 13
Here's the underlying view SQL:
campaign_active_rankingsselect `campaign_tracked_rankings`.`campaign_id` AS `campaign_id`,`campaign_tracked_rankings`.`engine_id` AS `engine_id`,`campaign_tracked_rankings`.`keyword_id` AS `keyword_id`,`campaign_tracked_rankings`.`keyword_labels` AS `keyword_labels`,max(`campaign_tracked_rankings`.`rank`) AS `latest_rank`,max(`chained_domain_ranks_by_week`.`rank`) AS `max_rank`,min(`chained_domain_ranks_by_week`.`rank`) AS `min_rank`,(max(`chained_domain_ranks_by_week`.`rank`) -‐ min(`chained_domain_ranks_by_week`.`rank`)) AS `spread`,pow(exp(sum(log(coalesce((case when (`chained_domain_ranks_by_week`.`delta` <> 0) then abs(`chained_domain_ranks_by_week`.`delta`) end),0.5)))),(1 / count(0))) AS `beta`,avg(abs(`chained_domain_ranks_by_week`.`delta`)) AS `avg_delta_mag` from ((`campaigns` join `campaign_tracked_rankings` on(((`campaigns`.`id` = `campaign_tracked_rankings`.`campaign_id`) and (`campaigns`.`domain_host` = `campaign_tracked_rankings`.`domain_host`)))) join `chained_domain_ranks_by_week` on(((`campaign_tracked_rankings`.`keyword_id` = `chained_domain_ranks_by_week`.`keyword_id`) and (`campaign_tracked_rankings`.`engine_id` = `chained_domain_ranks_by_week`.`engine_id`) and (`campaign_tracked_rankings`.`domain_host` = `chained_domain_ranks_by_week`.`domain_host`) and (`chained_domain_ranks_by_week`.`week` in (`campaign_tracked_rankings`.`week`,(`campaign_tracked_rankings`.`week` -‐ interval 1 week),(`campaign_tracked_rankings`.`week` -‐ interval 2 week),(`campaign_tracked_rankings`.`week` -‐ interval 3 week)))))) group by `campaign_tracked_rankings`.`campaign_id`,`campaign_tracked_rankings`.`engine_id`,`campaign_tracked_rankings`.`keyword_id`
Wednesday, May 29, 13
chained_searches_by_weekselect `engine_keyword_week_latest_search`.`week` AS `week`,`engine_keyword_week_latest_search`.`search_id` AS `search_id`,`engine_keyword_week_latest_search`.`engine_id` AS `engine_id`,`engine_keyword_week_latest_search`.`keyword_id` AS `keyword_id`,`engine_keyword_week_latest_search`.`search_date` AS `search_date`,`engine_keyword_week_latest_search`.`search_state` AS `search_state`,`prior_week`.`search_id` AS `prior_search_id`,`prior_week`.`search_date` AS `prior_search_date`,`prior_week`.`search_state` AS `prior_search_state` from (`engine_keyword_week_latest_search` left join `engine_keyword_week_latest_search` `prior_week` on(((`engine_keyword_week_latest_search`.`engine_id` = `prior_week`.`engine_id`) and (`engine_keyword_week_latest_search`.`keyword_id` = `prior_week`.`keyword_id`) and (`engine_keyword_week_latest_search`.`week` = (`prior_week`.`week` + interval 1 week)))))
engine_keyword_week_latest_searchselect `searches`.`engine_id` AS `engine_id`,`searches`.`keyword_id` AS `keyword_id`,`searches`.`week` AS `week`,`searches`.`state` AS `search_state`,`searches`.`date` AS `search_date`,`searches`.`id` AS `search_id` from (`searches` left join `searches` `better_search` on(((`searches`.`engine_id` = `better_search`.`engine_id`) and (`searches`.`keyword_id` = `better_search`.`keyword_id`) and (`searches`.`week` = `better_search`.`week`) and (`better_search`.`state` = 2) and (`searches`.`date` < `better_search`.`date`)))) where ((`searches`.`state` = 2) and isnull(`better_search`.`id`))
search_domain_rankselect `pages_urls`.`search_id` AS `search_id`,`pages_urls`.`host` AS `domain_host`,`pages_urls`.`rank` AS `rank`,`pages_urls`.`url_id` AS `url_id` from (`pages_urls` left join `pages_urls` `better_pages_urls` on(((`better_pages_urls`.`host` = `pages_urls`.`host`) and (`better_pages_urls`.`search_id` = `pages_urls`.`search_id`) and (`better_pages_urls`.`rank` < `pages_urls`.`rank`)))) where isnull(`better_pages_urls`.`id`)
campaign_trackingsselect `campaign_engines`.`campaign_id` AS `campaign_id`,`campaign_engines`.`engine_id` AS `engine_id`,`campaign_keywords`.`keyword_id` AS `keyword_id`,`campaign_keywords`.`labels` AS `keyword_labels`,`campaign_domains`.`domain_host` AS `domain_host` from ((`campaign_engines` join `campaign_domains` on((`campaign_engines`.`campaign_id` = `campaign_domains`.`campaign_id`))) join `campaign_keywords` on((`campaign_engines`.`campaign_id` = `campaign_keywords`.`campaign_id`)))
campaign_tracked_rankingsselect `campaign_trackings`.`campaign_id` AS `campaign_id`,`campaign_trackings`.`engine_id` AS `engine_id`,`campaign_trackings`.`keyword_id` AS `keyword_id`,`campaign_trackings`.`keyword_labels` AS `keyword_labels`,`campaign_trackings`.`domain_host` AS `domain_host`,`engine_keyword_latest_search`.`search_id` AS `search_id`,`engine_keyword_latest_search`.`search_date` AS `search_date`,`engine_keyword_latest_search`.`search_state` AS `search_state`,`engine_keyword_latest_search`.`week` AS `week`,`domain_ranking_summaries`.`rank` AS `rank`,`domain_ranking_summaries`.`prior_rank` AS `prior_rank`,`domain_ranking_summaries`.`delta` AS `delta` from ((`campaign_trackings` left join `engine_keyword_latest_search` on(((`campaign_trackings`.`engine_id` = `engine_keyword_latest_search`.`engine_id`) and (`campaign_trackings`.`keyword_id` = `engine_keyword_latest_search`.`keyword_id`)))) left join `domain_ranking_summaries` on(((`engine_keyword_latest_search`.`search_id` = `domain_ranking_summaries`.`search_id`) and (`campaign_trackings`.`domain_host` = `domain_ranking_summaries`.`domain_host`))))
chained_domain_ranks_by_weekselect `chained_searches_by_week`.`search_id` AS `search_id`,`chained_searches_by_week`.`engine_id` AS `engine_id`,`chained_searches_by_week`.`keyword_id` AS `keyword_id`,`chained_searches_by_week`.`week` AS `week`,`chained_searches_by_week`.`search_date` AS `search_date`,`search_domain_rank`.`domain_host` AS `domain_host`,`search_domain_rank`.`rank` AS `rank`,`prior_search_domain_rank`.`rank` AS `prior_rank`,(`prior_search_domain_rank`.`rank` -‐ `search_domain_rank`.`rank`) AS `delta` from ((`chained_searches_by_week` join `search_domain_rank` on((`chained_searches_by_week`.`search_id` = `search_domain_rank`.`search_id`))) left join `search_domain_rank` `prior_search_domain_rank` on(((`chained_searches_by_week`.`prior_search_id` = `prior_search_domain_rank`.`search_id`) and (`search_domain_rank`.`domain_host` = `prior_search_domain_rank`.`domain_host`))))
domain_ranking_summariesselect `engine_keyword_latest_search`.`engine_id` AS `engine_id`,`engine_keyword_latest_search`.`keyword_id` AS `keyword_id`,`engine_keyword_latest_search`.`search_id` AS `search_id`,`urls`.`host` AS `domain_host`,max(`engine_keyword_latest_search`.`search_date`) AS `search_date`,max(`engine_keyword_latest_search`.`search_state`) AS `search_state`,min(`chained_url_ranks_by_week`.`rank`) AS `rank`,min(`chained_url_ranks_by_week`.`prior_rank`) AS `prior_rank`,(min(`chained_url_ranks_by_week`.`prior_rank`) -‐ min(`chained_url_ranks_by_week`.`rank`)) AS `delta` from ((`engine_keyword_latest_search` join `chained_url_ranks_by_week` on((`engine_keyword_latest_search`.`search_id` = `chained_url_ranks_by_week`.`search_id`))) join `urls` on((`chained_url_ranks_by_week`.`url_id` = `urls`.`id`))) group by `engine_keyword_latest_search`.`engine_id`,`engine_keyword_latest_search`.`keyword_id`,`urls`.`host`
chained_url_ranks_by_weekselect `chained_searches_by_week`.`search_id` AS `search_id`,`chained_searches_by_week`.`engine_id` AS `engine_id`,`chained_searches_by_week`.`keyword_id` AS `keyword_id`,`chained_searches_by_week`.`week` AS `week`,`pages_urls`.`url_id` AS `url_id`,`pages_urls`.`rank` AS `rank`,`pages_urls`.`page_number` AS `page_number`,`pages_urls`.`position` AS `position`,`prior_pages_urls`.`rank` AS `prior_rank`,(case when (`prior_pages_urls`.`rank` is not null) then -‐((`pages_urls`.`rank` -‐ `prior_pages_urls`.`rank`)) else NULL end) AS `delta` from ((`chained_searches_by_week` join `pages_urls` on((`pages_urls`.`search_id` = `chained_searches_by_week`.`search_id`))) left join `pages_urls` `prior_pages_urls` on(((`prior_pages_urls`.`search_id` = `chained_searches_by_week`.`prior_search_id`) and (`prior_pages_urls`.`url_id` = `pages_urls`.`url_id`))))
Wednesday, May 29, 13
Image source: http://static.fjcdn.com/pictures/pear_ff99e0_3037113.jpg
what is in that black
box?
Wednesday, May 29, 13
Image source: htto://www.amazon.com
Wednesday, May 29, 13
flow happinessmastery
Wednesday, May 29, 13
cause&
effect
Wednesday, May 29, 13
Wednesday, May 29, 13
I may not be there today, but I am closer than I was yesterday.
Wednesday, May 29, 13
we are defined by what we make time to do
Wednesday, May 29, 13
Wednesday, May 29, 13
thank you
presentation by: kate matsudaira
popforms
Wednesday, May 29, 13
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