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Where news is headingKey trends in American journalism, news and technology
Jesse HolcombAssociate Director of Journalism Research, Pew Research Center
May 3, 2023 2www.pewresearch.org
Many pathways to news
May 3, 2023 3www.pewresearch.org
Big shifts in devices people use to access information
May 3, 2023 4www.pewresearch.org
Coincides with a shift in the services they use
May 3, 2023 5www.pewresearch.org
Most have pay TV, though some are cutting the cord
May 3, 2023 6www.pewresearch.org
Interest in news is as high as ever
May 3, 2023 7www.pewresearch.org
About four-in-ten Americans often get news online, but TV still commands the largest reach
May 3, 2023 8www.pewresearch.org
News watchers overwhelmingly still prefer television, while readers have migrated to the web
Non-journalistic sources now part of public’s media landscape, too
May 3, 2023 9www.pewresearch.org
May 3, 2023 10www.pewresearch.org
Social media’s sharp rise as a prominent pathway to news
Digital publishers have established presence on most social platforms
May 3, 2023 11www.pewresearch.org
May 3, 2023 12www.pewresearch.org
Americans are quickly migrating to mobile
May 3, 2023 13www.pewresearch.org
Our study of ‘engaged time’ spent with news on mobilesuggests engagement can expand to meet the demandsof more in-depth journalism
May 3, 2023 14www.pewresearch.org
May 3, 2023 15www.pewresearch.org
News habits differ starkly by generation
May 3, 2023 16www.pewresearch.org
May 3, 2023 17www.pewresearch.org
Economic pressures continue for publishers
Total revenue across industry has declined dramatically
May 3, 2023 18www.pewresearch.org
May 3, 2023 19www.pewresearch.org
Most of the losses felt in print
May 3, 2023 20www.pewresearch.org
TV news steady, with some growth
May 3, 2023 21www.pewresearch.org
Digital advertising a growing business, but unevenly distributed
Public radio stations areone of the more revenue-diverse news enterprises
May 3, 2023 22www.pewresearch.org
More news revenue now coming from the audience
May 3, 2023 23www.pewresearch.org
Crowd-funding just one example
May 3, 2023 24www.pewresearch.org
May 3, 2023 25www.pewresearch.org
Mapping American newsgathering and newsroom resources
May 3, 2023 26www.pewresearch.org
Sharpest declines in newsroom workforce since 2009
39%Percent decline of
newsroom staff 1994-2014, according to ASNE
Impact felt on the local level
In DC: print scales back, digital publishers plant a flag
05/03/23 28
Fewer communities with a Washington correspondent
05/03/23 29
May 3, 2023 30www.pewresearch.org
Nonprofit startups proliferating
May 3, 2023 31www.pewresearch.org
Public attitudes: the trust and approval deficit
May 3, 2023 32www.pewresearch.org
Low marks for national news media
May 3, 2023 33www.pewresearch.org
Trust is higher for news orgs than for social media
Americans largely believein the media’s watchdogrole, but also write offthe media as biased
May 3, 2023 34www.pewresearch.org
May 3, 2023 35www.pewresearch.org
Where news is headingKey trends in American journalism, news and technology
Jesse HolcombAssociate Director of Journalism Research, Pew Research Center
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