Download - When to edit when to rewrite

SEO Copywriting Tips

Presented By: Heather Lloyd-MartinCEO, SuccessWorks

SEO editing vs. copywriting for SEO - what’s the “best” approach?

What’s the difference?

Keyphrase editing:

Adding SEO keywords to existing text. The content is NOT rewritten.

Copywriting for SEO:

All original content. The keyphrases are typically added during the content creation process.

Keyphrase editing

Keyphrase editing:

• Longer pages

• Page not crucial to the sales process

• Often “information” pages (articles, FAQ pages, press releases.)

Copywriting for SEO

Original content:

• Crucial to the sales process (home page, subcategory pages.)

• Necessary when page conversions/time on page is low

• No content on the page

What are some keyphrase editing tips?

Stay tuned for next week’s video...

Thank you!

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Heather Lloyd-Martin

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SEOcopywriting.com

Twitter: @heatherlloyd