Nancy Duarte is an American writer, speaker, and CEO. She is well known for her best-selling book, Resonate: Present Visual Stories that Transform Audiences.
In 2013, Nancy was awarded Microsoft's MVP Award for her work to help people excel with Microsoft PowerPoint.
Presentations have become language of business activity
Yet most presentations are boring. In Fact 95% !!!
What do we expect from a presentation ?
But what do we get ?
And the result is…
Communicating and presenting IDEAS really matters.
Story helps communicating IDEAS in an effective way
An IDEA has power to change life of millions
An IDEA is like a life. It grows and matures with time.
But sometimes average IDEAS get tractions
And
Brilliant IDEAS die
It all comes down to how the ideas are presented
The best way to communicate IDEA is through a story
We physically react to story. We laugh. We clap. We connect through story.
Storytelling focuses on audience, message and story
Nancy Duarte studied stories and greatest speeches of all time and found a pattern.
She found that great speakers use this pattern.They move back and forth between current reality and The bright hope for future.
People will remember the last thing you saidmore than anything in the beginning or in middle.
So last thing you say should be amazing……
Nancy Duarte used this “What is – What could be”analysis tool to transcribe different speeches.
Lets take two great speeches of all time.
Steve Jobs gave 90 minute long amazing speech on the launch of I-phone in 2007
We can see moves between “what is” and “what could be” and Ultimately ending high into the right where he stated the new bliss
Most astounding part was that he himself marveled at his new product more than the audience laughed and clapped combined
Martin luther king delivered a public speech to over 250,000 civil right supporters also known as “I have a dream” speech
And the speech format looked like this
Two-third of the way through the frequency gets really high at very famous “I have a dream sequence”
4 key principals for a mind-blowing presentation
Organize a coherent narrative
Create powerful messages and visuals
Connect and engage with your audience
Show people why your ideas matter to them
THAT’S IT !!
Every Pro was once an Amateur. Every Expert was once a BeginnerSo Dream Big and Start Now