What’s hot about an outdoor summer campaign?
Clear Channel summer offer:
5.
3. Your brand where people go: in stations
1.
4. Surf on positive mood states and adapted consumption patterns
2.
92% of the Belgians stay in the countryon average during summer
We loveoutdoor
We are in a shopping focusedmindset.
TV ‘goes on holidays’,people are less likely to watch TV
111From consumerto shoppers
For every +1°Cincrease, beerconsumptionincreases by
+1.2% (UK)
Online sales
of sunglassesincreases on a clear
day when there is lowest cloud cover
1
In the momentdynamic messaging
Hyper-local,personal,targeting
MOF 50 &Be Prox 500 F1F2
Where recreational activities takeplace
“Own the Weather”
Mobile platformcall-to-action
Socialintegration
Trigger for impulse purchases
Directional medium topoint out businesses
“Always On” engaging creative messages powered by real-time data
No better time than to be near points of purchase.
5Updating messages to stay relevant using weather data.
4Instant accessto a deeperconsumerexperience.
3Tapping into the mood of the moment
2
900.000 holidaysBelgium #4 destination =
Summer triggers demand, affecting sales
General consumptionincrease by
30%above average
Drinks & BBQsales increase
by 25%above average
Maximum visibility of your brand
3x more mobile dataconsumption than average withfestivals andsummer events
CCB = 18.000panels equally spread in Belgium
Brussels
+73%
-18% tv ratings
OOH during summer is engagingCobra results
6. Back2school
7.
Visit www.goohsummer.be & call 02/641.73.00 to book your outdoor summer campaign now !!!Sources: CCB marketing department
Belgians on the move
Increase ROI with flexible, interactive, creative & digital solutions
MOF 50 &Be Prox 500 Summer products
Combine high memorization of billboardswith F1F2 proximity sides
High impact with 500 powerful sides close to beauty centers & pharmacies, combinedwith 50 unique MOF locations
GoohSummer.be
more sunlightin July & August
5,5 M additional trips
across the country
70.000 passengers on a peaksummer dayfrom & to the coast
2 Mpassengers to the coast
High visibility of your brand for a large public
In 2014= 225 M passengers in Belgium (+0.8% 2013)
July-August
use the words “original”, “informative” and “credible”41%describe it as “enjoyable”44%
find it “suitable”56% of total purchasesare school material
76%reach onfamilies
with children
Children influence parents
½ plans his school purchases in August 88%see OOH adas last ad before purchase53%
67%of purchase decisions
are taken on POS
WHAT?