Download - What is Rotary?

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Page 1: What is Rotary?

WHAT IS ROTARY?Presenter Date

#whatisrotary

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#WhatisRotary

• Why we’re strengthening Rotary• How our research and strategy help

us• How to answer “What is Rotary?”

TODAY YOU WILL LEARN:

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“WHAT IS ROTARY?” - BEFORE

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WHY WE’RE STRENGTHENING ROTARY

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OBJECTIVES

• Clarify what Rotary stands for, how it’s different and why people should care

• Elevate awareness and understanding

• Motivate, engage and inspire current and prospective members, donors, strategic partners and staff

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ESSENCE VALUES VOICE

Our reason for being

Our beliefs Our expression

BUILDING BLOCKS OF OUR BRAND STRATEGY

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ROTARY’S VALUES - WITH ACTIVE LANGUAGE

Diversity We connect diverse perspectives.

Vocational expertise, Service and Leadership

We apply our leadership and expertise to solve social issues.

Ethics and integrity We honor our commitments.

Fellowship and global understanding

We build lifelong relationships.

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ESSENCE VALUES VOICE

Our reason for being

Our beliefs Our expression

BUILDING BLOCKS OF OUR BRAND STRATEGY

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• Smart• Compassionate

• Persevering• Inspiring

OUR VOICE

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BE AUTHENTIC

CONSISTENT MESSAGE

AUTHENTIC VOICE

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SURVEY RESULTS

Never Heard of Rotary

Know Name Only

SomeFamiliarity

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CHALLENGE

NOT EARNING FULL CREDIT FOR OUR GOOD WORKHarder to reach our full potential

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ROTARY’S STRENGTHS DIFFERENTIATE US

1. A multidisciplinary perspective allows us to see challenges in ways others can’t

2. The ability to apply leadership and expertise to social issues

3. The passion and perseverance necessary for lasting change

4. Community impact on a global scale

See differently

Think differentlyAct responsibly

Impact communities globally

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PRIMARY REASONS PEOPLE JOIN ROTARY…

Why did you initially join Rotary?To positively impact my community

Friendship and fellowship

Professional networking/business development opportunities

To have a positive impact globally

Potential for personal/professional recognition

Development and training opportunities

10%

0%

30%

20%

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…ARE THE SAME REASONS THEY STAY ROTARIANS

Why do you stay with Rotary?To positively impact my community

Friendship and fellowship

Professional networking/business development opportunities

To have a positive impact globally

Potential for personal/professional recognition

Development and training opportunities

10%

0%

30%

20%

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FINDINGS

• Rotarians are responsible leaders– Define by mindset

• Connecting always will be a driving force behind Rotary

• Rotary creates community impact on a global scale

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HOW OUR STRATEGY HELPS CLARIFY AND FOCUS

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ESSENCE VALUES VOICE

Our reason for being

Our beliefs Our expression

BUILDING BLOCKS OF OUR BRAND STRATEGY

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ESSENCE STATEMENT

Rotary joins leaders fromall continents, cultures and occupations

to exchange ideas and take actionfor communities around the world.

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joins leaders exchange ideas

take action

ESSENCE STATEMENT

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PREPARED AND POWERFUL

• Videos or volunteers from audience

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WRITE YOUR OWN

Use the worksheet and examples provided

5 MINUTES

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SHARE WITH A FRIEND

5 MINUTES

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SHARE AGAIN5 MINUTES

• With a stranger• With the world #whatisrotary

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WHAT IS ROTARY?

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TAKE ACTION

Inform

Inspire

Empower

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BE AROTARYCHAMPION

INFORM | INSPIRE | EMPOWER