Communication
Communication is the activity of conveying meaningful information. Communication requires a sender, a messagee, and an intended recipient, although the receiver need not be present or aware of the sender's intent to communicate at the time of communication; thus communication can occur across vast distances in time and space. Communication requires that the communicating parties share an area of communicative commonality. The communication process is complete once the receiver has understood
What is Communication?
• Accurate transfer of information from sender to receiver
• Sender and receiver can be people, animals, or machines.
• Two way street - To have good communication, we must be sure what we are saying is clearly understood
ComTech-Greenland
• Today we are:
• working individually for 15 minutes.
• Sharing the results of our work in a discussion 15 minutes.
• Last 30 minutes we will look at your photomontages and hear what you have discovered about humans from magazines.
Forms of Communication Technology• Cell Phone
Smoke Signals Morse CodeEmailOnline ChatSkype Texting Art Photographs Illustration Good O’l telephone Hieroglyphs Music People/animals carry message Dance Sign Language Braille Reading & WritingTelegraphs SpeakersRecordings Radio TV AdvertisingFlags Lights Lighthouse
Person – Person Communication
• Most communication occurs among people.
• Interpersonal communication often uses speech.
• This is called verbal communication.
Person – Person Communication
• Is often enhanced by technological means.
• Speech is amplified by public address systems.
• Film and Videotape record gestures that can be seen at a later time and place.
Mass Communication
• Communication can reach mass amounts of people using technology.
• Mass communication systems include radio, television, books, magazines and newspapers.
• Is usually one way
Purpose of Communication
• Communication systems are designed with five different goals in mind. – Inform– Persuade– Entertain– Educate– Control
Inform
• To inform people we might use mass media like newspapers, radio or television.
• Other examples are announcements about concerts, school or community events, sales, births, deaths or marriages.
Persuasion
• Person to person communication is often used to persuade.
• Salespeople try to get customers to buy products
• Lawyers persuade judges and juries
• Advertisements use persuasion to sell products
Entertainment
• Entertainment is based on communication.
• Movies, books, cd’s, plays, dances, concerts and cartoons are all forms of communication used to entertain.
Education
• We use communication to educate people.
• Teachers communicate verbally with students,
• Newspapers provide education through articles
• Television documentaries educate viewers on many topics.
Control
• Communication can be used as a method of control.
• This can be seen in machine to machine communication.
• Thermostats communicate with furnaces to control temperature.
• Timers communicate with washing machines to control the washing cycle.
Communication Systems• We are surrounded by many communication systems. • Range from small calculators to a world wide telephone
system• All function to achieve a desired result – To communicate
a message• What Communication Systems do you use?
1. Spend ten minutes making a list of the various forms of communication that you are exposed to each day/ week.
2. Review your list and place each form into 1 of the five categories mentioned previously. Some will fit more than one category.
3. Put you full name on your notes and pass them in at end of class.
– Inform - TV news , Movie (ali) , Reading , Radio , Internet , Newspaper , alarms , phone , car light signals , Morse code , Talking , Discussions
– Persuade – Posters , Campaigns , TV Commercials, Telemarketers , Parents , School , Propaganda , Church , Displays , Teachers , Walmart , Sexual Persuasions
– Entertain – You tube , Video , Movie , Skype , TV, DVD ,Music , Sports Announcers , books , Advertizing
– Educate – Schools , Teacher , Books , Internet , Movies , Internet Articles , Walmart ,
– Control – Propaganda , Road Signs , traffic Lights , Announcements , Alarm clocks , Religions
Mass Communication
• Communication can reach mass amounts of people using technology.
• Mass communication systems include radio, television, books, magazines and newspapers.
• Is usually one way
Purpose of Communication
• Communication systems are designed with five different goals in mind. – Inform– Persuade– Entertain– Educate– Control
What are the ways you are exposed to advertising?
• Television• Magazines• Logos• Radio• Billboards• Internet Ads• Movies• Displays• Telemarketers• Cell Phones• Tattoo Ads• Product Placement• Newspaper• Ads on Busses, planes, etc.• Spyware• Video Games• Sports• Announcements/Banners• Urinal Ads
Invention dates to know• Camera, printing press, internet, telegraph, world
wide web, cell phone, telegraph, MP3 or IPod, computer, personal computer, radio, television
Advertising • Know some advertising techniques and tactics.
Webpage• HTML
• A page title in bold red text
• A page break (line space)
• A body with a 4 line bio.
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