WHAT DOES BRITAIN BAKE?Items baked at home by UK consumers totally from scratch in the last twelve months

Source: Mintel’s Home Baking UK 2014 report

55%Batters(e.g. Pancakes)

33%Bread

46%Biscuits or cookies

31%Sweet pies and tarts (e.g. Apple Tart)

57% Small cakes (e.g. cupcakes)

65% Standard cakes (e.g. Victoria Sponge, Carrot cake)