"Kids won't work & don't have same work ethic as we
do."
Working harder while playing like in malls or mobile games than while working.
There is nothing wrong with kids today. The secret to motivation is
providing a motive for action , and it works for all ages.
There are different motivators that are found in recreation
but they are not often part of traditional work place.
B E H AV I O U R C H A N G E M E T H O D O L O G Y.
Behaviour Motivation Big data
Volume. Velocity Variety.
Autonomy Mastery Purpose Progress
Outsmart. Social
Acceptability
Recreation
Frequency of
feedback. Goal
setting. Indv.
Benchmarking.
"One size fits all" is not always right in the space of gamification. Difference in people,management &
process requires different approach.
5 steps to define gamification strategy.
Identify the problem. ( what is the business outcome we want).
Who are our users? ( Audience).
What do we want them to do? ( desired behaviour).
How will you measure? (KPI).
What is the goal? (Mission statement).
Sudip samaddar. Head of
Marketing. 9999061525.
sudip.samaddar@alliance-
infotech.com
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