What are the risks involved in using 'Social Celebrities as brand advocates?Benefits Risks
Social Celebrities generate potential customers
-Influence may be temporary or fluctuating -Influencers can also be captured by your competitors-Be careful to the human side we can not control
Cheap advertising - Rewards can be considered as corruption = loss of trust from followers
Turn others in influencers - If you loose trust of your influencer you can loose all his community
Can improve both your image and increase your sales
-But can also have the opposite effect- no guaranty of results
Tools are sophisticated enough to be able to target them efficiently
- Influencers can « cheat » by playing with variables
Fast way to get results -If results are negative, it takes time and efforts to reestablish a positive image
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